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Online Travel Video

Published by: Jupiter Research Corporation

Published: Jan. 26, 2007 - 5 Pages


Table of Contents


Key Question - What is the demographic profile of online travel researchers who have visited consumer-created video Web sites?
Key Question - Will consumer-created video influence travelers' purchase decisions to a great extent, or will they use it for entertainment purposes primarily?
Key Question - What features would online travel researchers find most valuable when viewing consumer-created online travel video?


Abstract

Consumer-created video is receiving an increasing amount of attention, but online travel companies must determine its strategic potential before embarking on initiatives to develop such content.


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