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Travel and Online Advertising

Published by: Jupiter Research Corporation

Published: Mar. 16, 2007 - 5 Pages


Table of Contents


Key Question - What are travel marketers' online advertising objectives?
Key Question - What optimization techniques are travel marketers using, and how do they compare with those deployed in other industries?
Key Question - Which online advertising tactics are travel marketers likely to experiment with in 2007?


Abstract

Travel marketers are highly engaged in online advertising, but many are missing opportunities by not aligning metrics with objectives and by using simplistic optimization tactics.


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