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US Local Online Advertising Forecast, 2006 to 2011

Published by: Jupiter Research Corporation

Published: Mar. 20, 2007 - 5 Pages


Table of Contents


Key Question - How large is the local online advertising market?
Key Question - What are the largest and fastest-growing segments of the market?
Key Question - What is the role of local online advertising in the overall US online ad market?


Abstract

The local online advertising market is heating up, with portals working aggressively to improve their local services, numerous start-ups entering the local online market, and local incumbents recognizing that they must defend their turf from new entrants.


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