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European Three-Screen Audiences

Published by: Jupiter Research Corporation

Published: Apr. 5, 2007 - 4 Pages


Table of Contents


Key Question - What are the characteristics of the TV, PC, and Mobile video platforms, their and audiences?
Key Question - To what extent is three-screen viewing currently occurring in Europe?
Key Question - What opportunity do three-screen consumers represent?


Abstract

As YouTube continues to dominate the online video arena, there is increasing concern of cannibalization of TV viewing hours, particularly among younger viewers.


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