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Buzz Monitoring

Published by: Jupiter Research Corporation

Published: Apr. 12, 2007 - 5 Pages


Table of Contents


Key Question - What metrics are marketers currently using to measure buzz?
Key Question - How can marketers justify their investment in buzz marketing?
Key Question - What services can marketers use to measure the effects of their campaigns most effectively?


Abstract

Many online marketers are spending money on buzz marketing but are unsure how to measure campaign success.


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