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Online Air Booking in Europe

Published by: Jupiter Research Corporation

Published: Apr. 21, 2007 - 4 Pages


Table of Contents


Key Question - What are the key potential site abandonment points airline booking sites must address?
Key Question - How can airlines avoid losing bookers at these points?
Key Question - Does instant messaging offer airlines an effective online customer support channel?


Abstract

Airlines are reporting growing online bookings but face fierce competition. Focusing on key potential abandonment points can help them convert more browsers into buyers.


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