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UK Broadcasters Revolutionize Online Catch-Up TV Landscape

Published by: Jupiter Research Corporation

Published: May. 9, 2007 - 3 Pages


Table of Contents


Key Question - Why are TV broadcasters launching online catch-up TV services?
Key Question - What purpose will such offerings play?


Abstract

The BBC Trust recently approved the iPlayer initiative, which will enable UK viewers to view BBC TV programming for free online, on-demand for up to seven days after broadcast (30 days for 15 percent of content). Similarly UK commercial broadcaster ITV announced the launch of its own online video initiative incorporating a similar catch-up TV component. Concurrently, UK broadcaster Channel 4 announced results of 20 million downloads and one million viewers for its online, on-demand video service 4oD.


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