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Online Direct Car Sales

Published by: Jupiter Research Corporation

Published: May. 11, 2007 - 4 Pages


Table of Contents


Key Question - How many online automotive consumers are interested in using the Internet to purchase vehicles?
Key Question - How should online automotive marketers use online vehicle-buying services to convert the Internet into a sales channel?


Abstract

Dealers are increasingly tracking leads-to-sales conversion rates by lead source and making online advertising decisions accordingly. As a result of such a trend, manufacturers and third-party sites are evaluating services that lead consumers to make a financial commitment.


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