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Online Sweepstakes

Published by: Jupiter Research Corporation

Published: May. 29, 2007 - 5 Pages


Table of Contents


Key Question - How do sweepstakes participation rates vary by demographic segment?
Key Question - Which methods can advertisers use to increase sweepstakes participation?
Key Question - How can advertisers increase the quality of leads they collect through sweepstakes?


Abstract

Advertisers do not often succeed in constructing sweepstakes campaigns that achieve their goals, despite these campaigns' popularity as advertising tactics.


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