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European Travel Consumer Survey, 2007

Published by: Jupiter Research Corporation

Published: Jun. 6, 2007 - 4 Pages


Table of Contents


Key Question - What are Europeans' online travel booking preferences by country?
Key Question - What are the characteristics of European online travel package buyers?
Key Question - What opportunities exist to attract online package buyers through user-generated content?


Abstract

Recent mergers among European travel giants have taken place against the backdrop of European consumers' growing online travel booking adoption. Travel providers are presenting buyers with an increasing array of flexible products to suit all tastes and budgets.


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