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European Online Video Advertising Webtrack, 2007

Published by: Jupiter Research Corporation

Published: Jun. 13, 2007 - 4 Pages


Table of Contents


Key Question - How many European Web sites offer in-stream video advertising?
Key Question - What types of advertisers run in-stream video ads, and how will their usage change in the next year?
Key Question - What creative formats are in-stream video advertisers using?


Abstract

In the wake of Google's acquisition of YouTube, as well as the launch of high-profile video start-ups Joost and Babelgum, major media properties across Europe are launching or buying online video properties. With high-quality content set to draw more users to online video, advertisers are planning to increase their use of in-stream advertising.


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