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Social Marketing Scorecard

Published by: Jupiter Research Corporation

Published: Jun. 29, 2007 - 5 Pages


Table of Contents


Key Question - How much is social marketing growing in the near term?
Key Question - What tactics will be popular with social marketers?
Key Question - How can agencies and service providers capitalize on social marketers' needs and challenges?


Abstract

Few benchmarks exist for agencies, service providers, or publishers to measure social marketers' spending, use of tactics, and challenges.


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