Strategic Analysis of the European Market for Software in Passenger Cars

Published by: Frost & Sullivan

Published: Oct. 19, 2007 - 155 Pages

Table of Contents

1. Executive Summary

1. Market Overview

1. Introduction

2. Total European Market for Software in Passenger Cars

1. Overview

1. Market Overview

2. Technology Definitions

2. Industry Structure

1. Software Value Chain

3. Market Dynamics

1. Industry Challenges

2. Market Drivers

3. Market Restraints

4. Trend Analysis

1. Market Trends

2. Technology Trends

3. Software Development Trends

4. Pricing Model

5. Impact Analysis and Standards

1. Factors Influencing Software Technologies in Vehicles

2. Factors Influencing the Use of Software in the

Power Train Feature

3. Factors Influencing the Use of Software in the Chassis and Active Safety Feature

4. Factors Influencing the Use of Software in the Body and Passive Safety Feature

5. Factors Influencing the Use of Software in the Driver Infotainment Feature

6. Market Forecasts Analysis

1. Market Forecasts

2. Cost of Automotive Software

3. Forecast Analysis by Vehicle Segment

4. Forecast Analysis by Feature

5. Forecast Analysis by Software Technology

7. Competitive Analysis

1. Competitive Landscape

8. Implications and Opportunity Analysis

1. Implications for Software Providers

2. Implications for Semiconductor Suppliers

3. Implications for System Integrators

4. Implications for OEMs

5. Opportunity Analysis

3. European Market for Software in Power Train Feature

1. Overview

1. Market Overview

2. Market Dynamics

1. Industry Trends

2. Technology Trends

3. Software Development Trends

3. Market Forecast Analysis

1. Cost of Software for Power Train Feature by Vehicle Segment

2. Cost of Application Software for the Power Train Feature by Vehicle Segment

3. Cost of Communication Software for the Power Train Feature by Vehicle Segment

4. Cost of Operating System Software for the Power Train Feature by Vehicle Segment

4. European Market for Software in Chassis and Active Safety Feature

1. Overview

1. Market Overview

2. Market Dynamics

1. Industry Trends

2. Technology Trends

3. Software Development Trends

3. Market Forecast Analysis

1. Cost of Software for Chassis and Active Safety Feature by Vehicle Segment

2. Cost of Application Software for Chassis and Active Safety Feature by Vehicle Segment

3. Cost of Communication Software for Chassis and Active Safety Feature by Vehicle Segments

4. Cost of Operating System Software for Chassis and Active Safety Feature by Vehicle Segments

5. European Market for Software in Body and Passive Safety Feature

1. Overview

1. Market Overview

2. Market Dynamics

1. Industry Trends

2. Technology Trends

3. Software Development Trends

3. Market Forecast Analysis

1. Cost of Software for Body and Passive Safety Feature by Vehicle Segments

2. Cost of Application Software for Body Electronics and Passive Safety Feature by Vehicle Segment

3. Cost of Communication Software for Body Electronics and Passive Safety Feature by Vehicle Segment

4. Cost of Operating System Software for Body Electronics and Passive Safety Feature by Vehicle Segment

6. European Market for Software in Driver Infotainment Feature

1. Overview

1. Market Overview

2. Market Dynamics

1. Industry Trends

2. Technology Trends

3. Software Development Trends

3. Market Forecast Analysis

1. Cost of Software for Driver Infotainment Feature by Vehicle Segment

2. Cost of Application Software for Driver Infotainment Feature by Vehicle Segments

3. Cost of Communication Software for Driver Infotainment Feature by Vehicle Segments

4. Cost of Operating System Software for Driver Infotainment Feature by Vehicle Segments

7. Appendix

1. Decision Support Database

1. Car Sales

2. Car Production

List of Figures

Chapter 2

Total Market for Software in Passenger Cars: Top Industry Challenges Ranked in the Order of Impact (Europe), 2007-2012

Total Market for Software in Passenger Cars: Market Drivers Ranked in Order of Impact (Europe), 2007-2012

Total Market for Software in Passenger Cars: Market Restraints Ranked in Order of Impact (Europe), 2007-2012

Total Market for Software in Passenger Cars: Average Vehicle Cost by Vehicle Segment (Europe), 2003-2012

Total Market for Software in Passenger Cars: Per Cent Cost of Software with Respect to Cost of Car and Total Software Revenues (Europe), 2003-2012

Total Market for Software in Passenger Cars: Per Cent Cost of Software by Vehicle Segment (Europe), 2003-2012

Total Market for Software in Passenger Cars: Automotive Software Revenue by Vehicle Segment (Europe), 2003-2012

Total Market for Software in Passenger Cars: Cost of Software Per Car by Vehicle Segment (Europe), 2003-2012

Total Market for Software in Passenger Cars: Per Cent Cost of Software by Feature (Europe), 2003-2012

Total Market for Software in Passenger Cars: Software Revenues by Feature (Europe), 2003-2012

Total Market for Software in Passenger Cars: Per Cent Cost of Software by Software Technology (Europe), 2003-2012

Total Market for Software in Passenger Cars: Software Revenues by Software Technology (Europe), 2003-2012

Chapter 3

Software in Power Train Feature of Passenger Cars Market : Per Cent Cost of Software by Vehicle Segment (Europe), 2003-2012

Software in Power Train Feature of Passenger Cars Market: Revenue Forecasts by Vehicle Segment (Europe), 2003-2012

Software in Power Train Feature of Passenger Cars Market: Per Cent Cost of Application Software by Vehicle Segment (Europe) 2003-2012

Software in Power Train Feature of Passenger Cars Market: Per Cent Cost of Communication Software by Vehicle Segment (Europe) 2003-2012

Software in Power Train Feature of Passenger Cars Market: Per Cent Cost of Operating System Software by Vehicle Segment (Europe) 2003-2012

Chapter 4

Software in Chassis and Active Safety feature of Passenger Cars Market: Per Cent Cost of Software by Vehicle Segment (Europe), 2003-2012

Software in Chassis and Active Safety feature of Passenger Cars Market: Revenue Forecasts by Vehicle Segment (Europe), 2003-2012

Software in Chassis and Active Safety feature of Passenger Cars Market: Per Cent Cost of Application Software by Vehicle Segment (Europe), 2003-2012

Software in Chassis and Active Safety feature of Passenger Cars Market: Per Cent Cost of Communication Software by Vehicle Segment (Europe), 2003-2012

Software in Chassis and Active Safety feature of Passenger Cars Market: Per Cent Cost of Operating Systems by Vehicle Segment (Europe), 2003-2012

Chapter 5

Software in Body Electronics and Passive Safety feature of Passenger Cars Market: Per Cent Cost of Software by Vehicle Segment (Europe), 2003-2012

Software in Body Electronics and Passive Safety feature of Passenger Cars Market: Revenue Forecasts by Vehicle Segment (Europe), 2003-2012

Software in Body Electronics and Passive Safety feature of Passenger Cars Market: Per Cent Cost of Application Software by Vehicle Segment (Europe), 2003-2012

Software in Body Electronics and Passive Safety feature of Passenger Cars Market: Per Cent Cost of Communication Software by Vehicle Segment (Europe), 2003-2012

Software in Body Electronics and Passive Safety feature of Passenger Cars Market: Per Cent Cost of Operating Systems Software by Various Vehicle Segment (Europe), 2003-2012

Chapter 6

Software in Driver Infotainment feature of Passenger Cars Market: Per Cent Cost of Software by Vehicle Segment (Europe), 2003-2012

Software in Driver Infotainment feature of Passenger Cars Market: Revenue Forecasts by Vehicle Segment (Europe), 2003-2012

Software in Driver Infotainment feature of Passenger Cars Market: Per Cent Cost of Application Software by Vehicle Segment (Europe), 2003-2012

Software in Driver Infotainment Feature of Passenger Cars Market: Per Cent Cost of Communication Software by Vehicle Segment (Europe), 2003-2012

Software in Driver Infotainment Feature of Passenger Cars Market: Per Cent Cost of Operating System Software by Vehicle Segment (Europe), 2003-2012

Abstract

This Frost & Sullivan research service titled Strategic Analysis of the European Market for Software in Passenger Cars analyses the software revenue generated for each of the eight segments of passenger cars starting from basic models to super luxury cars and analyses the drivers, restraints and challenges faced by the industry. Forecasts are provided in terms of percentage of software costs to total vehicle costs for different automotive segments and features. Also included is an examination of various software technologies such application software, communication software and operating systems software for each automotive feature. In this research, Frost & Sullivan's expert analysts thoroughly examine the software in various features of passenger cars such as powertrain, body electronics and passive safety systems, chassis and active safety and infotainment driver systems.

This analysis is available through our Semiconductor Growth Partnership Services programme. With this programme, clients receive industry-leading market research such as this, along with technical and econometric data and many interactive features including Analyst Inquiry Time and Client Councils.

Market Sectors

The following market sectors are covered in this research:

• Powertrain
• Passive safety features and body electronics
• Active safety features and chassis
• Infotainment

Technologies

The following technologies are covered in this research:

• Application software
• Communication software
• Operating systems software

Market Overview

Moves toward Greater Standardisation Gives Fillip to Automotive Software Manufacturers

With the need for small and sleek solutions, car manufacturers are keen on replacing electromechanical systems with electronic alternatives. The requirement for performance enhancement has resulted in the use of intelligent hardware and software solutions to work with advanced sensors. The dramatic growth in the complexity of automotive software solutions has been accompanied by challenges related to shorter development times, rising cost pressures and mounting demands for reliable, high-quality products. Competition is intensifying as software suppliers move to satisfy the demands of car manufacturers.

"At the same time, the need for standardising automotive software is also having a direct impact on the market," says the analyst of this research. "The complexity of software has led all major car manufacturers, suppliers and integrators to actively work in consortiums like AUTOSAR to establish open standards and bring about the much needed standardisation of software architecture."

Electronic Content in Vehicles Surges Creating Unprecedented Growth Opportunities and Multiple Challenges

The increasing electronic content of vehicles, technological innovation, and escalating competition among car manufacturers to offer exclusive features coupled with strict safety and environmental regulations imposed by governments has led to the explosive growth of the automotive software industry. Mounting consumer demand for greater comfort, convenience and connectivity in cars is also set to boost the development of innovative functionalities, with high quality and cost-effective software. Accordingly, the market is expected to experience robust growth over the long-term with revenues of the automotive software market in passenger cars poised to double in five years. Infotainment and telematics features in passenger cars are set to utilise maximum software content.

The biggest challenge the industry faces is to constantly innovate, while reducing the cost of advanced offerings. Customers want greater functionality without a related increase in prices, thereby frustrating attempts by car makers to transfer additional cost burdens to consumers. As a result, vehicle manufacturers are demanding the accelerated delivery of reliable, high-quality electronic systems at low costs from suppliers. Due to such cost constraints and difficult schedules, the complete verification and testing of software becomes unfeasible. "Vehicle recalls caused by defects in software are not only translating into significant losses for car makers and suppliers, but are leading to legal complications as well," observes the analyst of this research. "To avoid such liabilities, car manufacturers need to improve their collaboration with system integrators, software suppliers and dealers."

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