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Uncovering the Barriers to the MRAV Retrofit Market - September 2007

Published by: Consumer Electronics Association

Published: Sep. 1, 2007 - 275 Pages


Table of Contents


Methodology

Respondents

Research Objectives

Key Findings

Market Background

Detailed Findings

I. Defining the Barriers

II. Understanding the Largest Hurdle - Cost

III. Financial Priorities - Where Does MRA / MRAV Fit?

IV. Dealing with Drywall and Other Installation Concerns

V. No Perceived Need for an MRA / MRAV System

VI. Fear It Will Not Work Right or Break Down

VII. Low Familiarity

VIII. Accentuating the Positive - Messaging

IX. Is Wireless the Solution?

Conclusions

Abstract

With the housing market in its current state it is more important than ever for manufacturers, retailers and others involved in the multi-room audio (MRA) and multi-room audio / video (MRAV) market to focus on the opportunities that exist in the retrofit market. While MRA / MRAV has long been associated with new construction, numerous retrofit solutions, both wired and wireless, are available to homeowners wishing to enhance their home audio / video consumption. So what is preventing homeowners from adopting this technology? This study goes straight to consumers to identify the key barriers to adoption and strategies for overcoming them.

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