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Published by: Key Note Publications Ltd
Published: Oct. 1, 2007 - 177 Pages
Table of Contents
- Executive Summary
- 1. Market Definition
- REPORT COVERAGE
- MARKET SECTORS
- Groceries
- Clothing and Footwear
- DIY Products
- Cosmetics and Toiletries
- OTC Medicines
- MARKET TRENDS
- Own-Brand Products Become More Responsive to Changing Consumer Needs
- The Rise of Own-Brand Clothing and the Fast-Fashion Phenomenon
- Price Cuts Drive UK Retail Sales
- Housing Market Gloom Weakens the DIY Market
- Faith in Private-Label Personal Care Grows
- ECONOMIC TRENDS
- Inflation
- Table 1: UK Rate of Inflation (%), 2002-2006
- Gross Domestic Product
- Table 2: UK Gross Domestic Product at Current and Annual Chain-Linked Prices (£m), 2002-2006
- Household Disposable Income
- Table 3: UK Household Disposable Income Per Capita (£), 2002-2006
- Population
- Table 4: UK Resident Population Estimates by Sex (000), Mid-Years 2002-2006
- Unemployment
- Table 5: Actual Number of Unemployed Persons in the UK (million), 2002-2006
- MARKET POSITION
- The UK
- Table 6: Own-Brand Retail Sales as a Proportion of Total Retail Sales in the UK by Value at Current Prices (£m and %), 2002-2006
- Table 7: Breakdown of All Retail Sales and Own-Brand Retail Sales in the UK by Sector by Value at Current Prices (%), 2002-2006
- Overseas
- 2. Market Size
- THE TOTAL MARKET
- Table 8: The Total UK Market for Own-Brand Products by Value at Current Prices (£m at rsp), 2002-2006
- Figure 1: The Total UK Market for Own-Brand Products by Value at Current Prices (£m at rsp), 2002-2006
- BY MARKET SECTOR
- Groceries
- Table 9: Own-Brand Sales in the UK Grocery Sector by Value at Current Prices (£m at rsp and %), 2002-2006
- Table 10: The UK Own-Brand Grocery Sector by Value at Current Prices (£m at rsp and %), 2002-2006
- Clothing and Footwear
- Table 11: Own-Brand Sales in the UK Clothing and Footwear Sector by Value at Current Prices (£m at rsp and %), 2002-2006
- Table 12: The UK Own-Brand Clothing and Footwear Sector by Value at Current Prices (£m at rsp and %), 2002-2006
- DIY Products
- Table 13: Own-Brand Sales in the UK DIY Products Sector by Value at Current Prices (£m at rsp and %), 2002-2006
- Table 14: The UK Own-Brand DIY Products Sector by Value at Current Prices (£m at rsp and %), 2002-2006
- Cosmetics and Toiletries
- Table 15: Own-Brand Sales in the UK Cosmetics and Toiletries Sector by Value at Current Prices (£m at rsp and %), 2002-2006
- Table 16: The UK Own-Brand Cosmetics and Toiletries Sector by Value at Current Prices (£m at rsp and %), 2002-2006
- OTC Medicines
- Table 17: Own-Brand Sales in the UK OTC Medicines Sector by Value at Current Prices (£m at rsp and %), 2002-2006
- Table 18: The UK Own-Brands OTC Medicines Sector by Value at Current Prices (£m at rsp and %), 2002-2006
- Other Own Brand Sectors
- OVERSEAS TRADE
- Food, Beverages and Tobacco
- Table 19: UK Overseas Trade in Food, Beverages and Tobacco by Value (£m), 2002-2006
- Clothing and Footwear
- Table 20: UK Overseas Trade in Clothing and Footwear by Value (£m), 2002-2006
- 3. Industry Background
- RECENT HISTORY
- NUMER OF COMPANIES
- EMPLOYMENT
- REGIONAL VARIATIONS IN THE MARKETPLACE
- DISTRIBUTION
- HOW ROBUST IS THE MARKET?
- LEGISLATION
- Planning Issues
- Employee Rights
- National Minimum Wage
- Flexible Working
- Working Time Regulations
- Work and Families Act 2006
- Sunday Trading
- Healthcare Products
- Community Pharmacy Contractual Framework
- Control of Entry
- REACH
- KEY TRADE ASSOCIATIONS
- British Home Enhancement Trade Association
- British Retail Consortium
- Company Chemists' Association
- National Pharmacy Association
- 4. Competitor Analysis
- THE MARKETPLACE
- Market Leaders
- Table 21: Selected Leading Retailers of Own-Brand Products in the UK by Turnover (£000), 2005/2006/2007
- Aldi Stores Ltd
- Company Structure
- Current and Future Developments
- Financial Results
- Alliance Boots Ltd
- Company Structure
- Current and Future Developments
- Financial Results
- Arcadia Group Ltd
- Company Structure
- Current and Future Developments
- Financial Results
- ASDA Group Ltd
- Company Structure
- Current and Future Developments
- Financial Results
- John Lewis Partnership PLC
- Company Structure
- Current and Future Developments
- Financial Results
- Kingfisher PLC
- Company Structure
- Current and Future Developments
- Financial Results
- Marks and Spencer PLC
- Company Structure
- Current and Future Developments
- Financial Results
- Morrison PLC
- Company Structure
- Current and Future Developments
- Financial Results
- New Look Group Ltd
- Company Structure
- Current and Future Developments
- Financial Results
- Next PLC
- Company Structure
- Current and Future Developments
- Financial Results
- Primark Stores Ltd
- Company Structure
- Current and Future Developments
- Financial Results
- J Sainsbury PLC
- Company Structure
- Current and Future Developments
- Financial Results
- Tesco PLC
- Company Structure
- Current and Future Developments
- Financial Results
- OUTSIDE SUPPLIERS
- Table 22: Selected Manufacturers, Distributors and Wholesalers of Own-Brand Products in the UK by Turnover (£000), 2005/2006/2007
- Anglo Beef Processors
- Arla Foods UK PLC
- Cereal Partners UK
- Christian Salvesen PLC
- Dailycer Ltd
- Dairy Crest Group PLC
- Glanbia PLC
- Grampian Country Food Group Ltd
- McBride PLC
- Northern Foods PLC
- Princes Ltd
- Robert Wiseman Dairies PLC
- Tulip Ltd
- Uniq PLC
- MARKETING ACTIVITY
- Table 23: Main Media Advertising Expenditure by Selected Retailers (£000), Year Ending June 2007
- 5. Strengths, Weaknesses, Opportunities and Threats
- STRENGTHS
- WEAKNESSES
- OPPORTUNITIES
- THREATS
- 6. Buying Behaviour
- CONSUMER PENETRATION
- Grocery Shopping
- Preferred Day
- Table 24: Preferred Day for Regular Main Grocery Shop (% of adults), 2006
- Frequency of Shopping
- Table 25: Frequency of Regular Major Grocery Shopping (% of adults), 2001 and 2006
- Distance Travelled
- Table 26: Distance Travelled by Consumers for Regular Major Grocery Shopping (% of adults), 2001 and 2006
- Mode of Transport
- Table 27: Mode of Transport Used for Regular Major Grocery Shopping (% of adults), 2001 and 2006
- Expenditure Levels
- Table 28: Expenditure on Groceries in the Last Week (% of adults), 2006
- Pharmaceutical Shopping
- Usual Place of Purchase
- Table 29: Usual Place of Purchase for Pharmaceutical and Chemist Products by Sex, Age, Social Grade and Region (% of adults), 2006
- Users of Chemists/Pharmacists
- Table 30: Consumers Who Have Consulted a Chemist/Pharmacist for a Suitable Remedy in the Past 12 Months by Sex, Age, Social Grade and Region (% of adults), 2006
- 7. Current Issues
- INDUSTRY ISSUES
- Competition Enquiry on Impact of Branded and Own-Label Goods
- Food Standards Agency Calls for Unity Over Labelling
- Corporate Accountability of the Retail Giants
- Organic Produce and the Supermarkets
- CORPORATE DEVELOPMENTS
- ASDA Concentrates on the Non-Food Sector
- Co-op and Spar Join Forces
- Northern Foods Continues to Struggle
- 8. The Global Market
- GLOBAL TRENDS
- EUROPE
- THE US
- AUSTRALIA
- ASIA
- 9. Forecasts
- THE ECONOMY
- Gross Domestic Product
- Table 31: Forecast UK Growth in Gross Domestic Product in Real Terms (%), 2007-2011
- Inflation
- Table 32: Forecast UK Rate of Inflation (%), 2007-2011
- Unemployment
- Table 33: Forecast Actual Number of Unemployed Persons in the UK (million), 2007-2011
- Population
- Table 34: Forecast UK Resident Population by Sex (000), Mid-Years 2007-2011
- FORECASTS 2007 to 2011
- Table 35: The Forecast UK Market for Own-Brand Products by Value at Current Prices (£bn at rsp), 2007-2011
- MARKET GROWTH
- Figure 2: The Total UK Market for Own-Brand Products by Value at Current Prices (£bn at rsp), 2002-2011
- FUTURE TRENDS
- Demographics
- Table 36: Projected UK Population by Age, 2002, 2006 and 2011
- Market Segmentation
- Product Development
- Competitor Forecasts
- 10. Company Profiles
- Aldi Stores Ltd
- Alliance Boots Ltd
- Arcadia Group Ltd
- Asda Group Ltd
- John Lewis Partnership Plc
- Kingfisher Plc
- Marks And Spencer Plc
- New Look Group Ltd
- Next Plc
- Primark Stores Ltd
- Tesco Plc
- 11. Consumer Confidence
- METHODOLOGY
- KEY FINDINGS THIS QUARTER
- THE WILLINGNESS TO BORROW
- Confidence Improves
- Table A: The Average Amount Consumers Are Willing to Borrow in Order to Purchase Expensive Items at Current and Constant November 2004 Prices (£ and £bn), February 2006-2007
- Willingness to Borrow Slips Slightly
- Table B: The Number of Adults Willing to Borrow in Order to Purchase Expensive Items (000 and %), February 2006-2007
- SPENDING FROM SAVINGS
- Slight Increase in Spending from Savings
- Table C: The Average Amount Consumers Are Willing to Spend from Savings in Order to Purchase Expensive Items at Current and Constant November 2004 Prices (£ and £bn), February 2006-2007
- Saving Grows in Relative Importance
- Table D: The Average Amounts Adults Are Confident Spending to Purchase Expensive Items (£ and %), February 2006-2007
- 12. Further Sources
- Associations
- General Sources
- Government Publications
- Other Sources
- Bisnode Sources
AbstractThis Key Note Market Report covers the UK market for own-brand products. In particular, it focuses on own brands in the following sectors: groceries; clothing and footwear; do-it-yourself (DIY) products; cosmetic and toiletries; and over-the-counter (OTC) medicines.
Key Note estimates that, in 2006, the total value of own-brand sales was £72.1bn. This represents an increase of 18% over the review period (2002 to 2006), which is almost twice the rate at which total retail sales increased over the same period (9.5%).
Growth rates within the market reflect both the growing popularity of own-brand goods among consumers and the increased range of goods now widely available. No longer found only in the low-cost grocery sector — the birthplace of the own-brand market — goods now span a diverse range of markets and are bought by an equally diverse range of consumer lifestyle groups. Grocery ranges have moved from `no-frills', basic items to premium goods with highly targeted customer segments. Own-brand goods have expanded heavily into the non-food sector, with the sectors covered by this growth having demonstrated the most significant development.
Supermarkets Tesco and ASDA are both capitalising on the growth of own-brand non-food goods, especially in the clothing sector, where these two retailers are now among the top three clothing retailers in the UK. With a steady flow of cheap imports from China and the Far East, supermarkets and retail groups such as Primark can continue to offer low-cost own-brand clothing and other non-food items, in their bids to expand their own-brand portfolios.
The growth in own brands has shifted the power in the retail supply structure to the retailer, instead of the brand owner. Retailers now control category price setting and are more adept at promoting their own goods in store. By offering their own brand labels they can reap higher profit margins and, with the huge quantities they purchase, they can bargain hard with their suppliers.
The own-brand market appears to be highly resilient to economic changes, so the outlook appears very positive. Over the 5 years to 2011, sales are forecast to rise ahead of inflation, as retailers continue to diversify into new areas and consumers become more accustomed to purchasing own-brand goods.
Should economic conditions in the UK worsen, it is likely that a strategy of more basic own-brand products would succeed; should conditions improve, a move to more premium products would be in order.
As consumers become ever more accepting of own-brand goods, they will naturally be developed in new and emerging markets. In 2007, Marks and Spencer and Tesco were moving into electrical-goods markets, such as televisions and computers. With Tesco ready to take on the likes of Mircosoft with some of its new own-brand software products, it seems that no multinational brand can escape the effect of own branding.
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