Cough, Cold and Allergy (Hay Fever) Remedies in Brazil

Published by: Euromonitor International

Published: Aug. 1, 2007

Table of Contents

OTC HEALTHCARE IN BRAZIL

Executive Summary

OTC Sales Advance in 2006

OTC Advertising Strictly Regulated

Direct Selling on the Rise

Sales of OTC Medicines in Grocery Stores

Informality and High Taxes Are Still Far From A Solution

Key Trends and Developments

Investment in More Appealing Packaging A Way To Attract Consumers

Price Control Drives Debate

Strict Advertising Regulations

Informality Distorts Competition and Slows Down Development

No Preservatives in Some Products

Market Indicators

Table 1 Consumer Expenditure on Health Goods and Medical Services 2001-2006

Table 2 Life Expectancy at Birth 2001-2006

Market Data

Table 3 Sales of OTC Healthcare by Sector: Value 2001-2006

Table 4 Sales of OTC Healthcare by Sector: % Value Growth 2001-2006

Table 5 OTC Healthcare Company Shares by Retail Value 2002-2006

Table 6 OTC Healthcare Brand Shares by Retail Value 2003-2006

Table 7 Penetration of Private Label by Sector 2002-2006

Table 8 Sales of OTC Healthcare by Distribution Format: % Analysis 2001/2006

Table 9 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2006

Table 10 Forecast Sales of OTC Healthcare by Sector: Value 2006-2011

Table 11 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2006-2011

Appendix

OTC Registration and Classification

Vitamins & Dietary Supplements Registration and Classification

Generics

Consumer Expenditure on Health Goods and Medical Services

Table 12 Consumer Expenditure on Health Goods and Medical Services 2001-2006

Definitions

Sources

Summary 1 Research Sources

LOCAL COMPANY PROFILES - BRAZIL

Achê Laboratórios Farmacêuticos SA

Strategic Direction

Key Facts

Summary 2 Achê Laboratórios Farmacêuticos SA: Key Facts

Summary 3 Achê Laboratórios Farmacêuticos SA: Operational Indicators 2003-2005

Company Background

Production

Competitive Positioning

Summary 4 Achê Laboratórios Farmacêuticos SA: Competitive Position 2006

Aventis Pharma Ltda

Strategic Direction

Key Facts

Summary 5 Aventis Pharma Ltda: Key Facts

Company Background

Production

Competitive Positioning

Summary 6 Aventis Pharma Ltda: Competitive Position 2006

Bayer SA

Strategic Direction

Key Facts

Summary 7 Bayer SA: Key Facts

Summary 8 Bayer SA: Operational Indicators 2003-2005

Company Background

Production

Competitive Positioning

Summary 9 Bayer SA: Competitive Position 2006

Bristol-Myers Squibb Brasil SA

Strategic Direction

Key Facts

Summary 10 Bristol-Myers Squibb Brasil SA: Key Facts

Summary 11 Bristol-Myers Squibb Brasil SA: Operational Indicators 2004-2005

Company Background

Production

Competitive Positioning

Summary 12 Bristol-Myers Squibb Brasil SA: Competitive Position 2006

Cadbury Adams Brasil Indústria E Comércio De Produtos Alimentícios Ltda

Strategic Direction

Key Facts

Summary 13 Cadbury Adams Indústria e Comércio de Produtos Alimentícios Ltda: Key Facts

Summary 14 Cadbury Adams Indústria e Comércio de Produtos Alimentícios Ltda: Operational Indicators 2003-2005

Company Background

Production

Competitive Positioning

Summary 15 Cadbury Adams Indústria e Comércio de Produtos Alimentícios Ltda: Competitive Position 2006

Ems SA

Strategic Direction

Key Facts

Summary 16 EMS SA: Key Facts

Summary 17 EMS SA: Operational Indicators 2003-2005

Company Background

Production

Competitive Positioning

Summary 18 EMS SA: Competitive Position 2006

Eurofarma Laboratório Ltda

Strategic Direction

Key Facts

Summary 19 Eurofarma Laboratório Ltda: Key Facts

Summary 20 Eurofarma Laboratório Ltda: Operational Indicators 2003-2005

Company Background

Production

Competitive Positioning

Summary 21 Eurofarma Laboratório Ltda: Competitive Position 2006

Herbarium Laboratório Botânico Ltda

Strategic Direction

Key Facts

Summary 22 Herbarium Laboratório Botânico Ltda: Key Facts

Summary 23 Herbarium Laboratório Botânico Ltda: Operational Indicators 2004-2005

Company Background

Production

Competitive Positioning

Summary 24 Herbarium Laboratório Botânico Ltda: Competitive Position 2006

Medley SA Indústria Farmacêutica

Strategic Direction

Key Facts

Summary 25 Medley SA Indústria Farmacêutica: Key Facts

Summary 26 Medley SA Indústria Farmacêutica: Operational Indicators 2004-2005

Company Background

Production

Summary 27 Medley SA Indústria Farmacêutica: Production Statistics 2006

Competitive Positioning

Summary 28 Medley SA Indústria Farmacêutica: Competitive Position 2006

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN BRAZIL

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 13 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2001-2006

Table 14 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2001-2006

Table 15 Sales of Decongestants by Type: Value 2001-2006

Table 16 Sales of Decongestants by Type: % Value Growth 2001-2006

Table 17 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: Value 2001-2006

Table 18 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: % Value Growth 2001-2006

Table 19 Herbal vs Standard Cough, Cold and Allergy (Hay Fever) Remedies 2001/2006

Table 20 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by Retail Value 2002-2006

Table 21 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by Retail Value 2003-2006

Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2006-2011

Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2006-2011

Abstract

Euromonitor International's Cough, Cold and Allergy Products in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2001-2006), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developements, distribution or pricing issues. Forecasts to 2011 illustrate how the market is set to change.

Product coverage: decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, child-specific products, antihistamines

Data coverage: market sizes (historic and forecasts), company shares and brand shares

Why buy this report?
Get a detailed picture of the cough, cold and allergy (hayfever) industry
Identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develope

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai and Vilnius and a network of over 600 analysts worldwide, Euromonitor has a unique capability to develope reliable information resources to help drive informed strategic planning.

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