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Brand Spankin News!: Exploring Brand Reach and Preferences of Key ICT Brands in the US Mid-Sized Business Market Part 3 of 5Published by: Compass Intelligence Published: Oct. 26, 2007 - 20 Pages Table of Contents
AbstractThis iDRD (Insight-based Data-Rich Deliverable) is part of the Mid-Sized Business and Customer Experience Model subscriptions. This insight, based on a survey completed in the 2nd quarter of 2007, discusses and analyzes the importance of branding in the Mid-Sized business market, specifically the difference between brand reach and brand preference. Mid-sized business consists of a business entity with 100 to 999 employees across all locations. In addition, responses from 1000+ IT decision-makers provide both direct and in-direct factors that have an impact on customer perceptions of satisfaction, including touch-points, best/worst practices, influencers and perceptions, “perception altering” events, and service quality and customer service. This insight focuses on survey responses by IT decision-makers in the Mid-Sized size segment or those with 100 to 999 employees. The Expert Guide for this deliverable is Kneko Burney.Get Full Details About This Report >> |
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