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Brand Spankin News!: Exploring Brand Reach and Preferences of Key ICT Brands in the US Small Business Market Part 2 of 5Published by: Compass Intelligence Published: Oct. 25, 2007 - 20 Pages Table of Contents
AbstractThis iDRD (Insight-based Data-Rich Deliverable) is part of the Small Business and Customer Experience Model subscriptions. This insight, based on a survey completed in the 2nd quarter of 2007, discusses and analyzes the importance of branding in the Small business market, specifically the difference between brand reach and brand preference. Small business consists of a business entity with 5 to 99 employees across all locations. In addition, responses from 1000+ IT decision-makers provide both direct and in-direct factors that have an impact on customer perceptions of satisfaction, including touch-points, best/worst practices, influencers and perceptions, “perception altering” events, and service quality and customer service. This insight focuses on survey responses by IT decision-makers in the Small size segment or those with 5 to 99 employees. The Expert Guide for this deliverable is Kneko Burney.Get Full Details About This Report >> |
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