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Innovation Driving Luxury Watch Market

Published by: Koncept Analytics

Published: Oct. 1, 2007 - 21 Pages


Table of Contents


1. Market Overview

1.1 Watch Market: Price Segmentation

2. Market Size

2.1 Luxury Sector

2.2 Swiss Watch Market

2.2.1 Swiss Watch Exports

2.2.2 Swiss Watches - Export Markets

2.2.3 Major Exporting Countries

3. Market Trends

3.1 Rising Demand for Six-Figure Watches

3.2 Designer Watches Gaining Popularity Among Women

3.3 Silicon Trend

3.4 Rich Asians Driving Demand for Luxury Watches

4. Competitive Landscape

4.1 Worldwide Watch Market Share

4.2 Watch Brands: Positioning By Price Category

4.3 Online Search Comparison in US & Europe

5. Major Brands

5.1 Rolex

5.1.1 Overview

5.1.2 Watch Models

5.1.3 Major Launches

5.2 Tag Heuer

5.2.1 Overview

5.2.2 Major Launches

5.2.3 Business Strategies

5.2.4 Focus on Upscale Segment

5.2.5 Increase in Ad Spending

5.3 Omega

5.3.1 Overview

5.3.2 Watch Models

5.3.3 Major Launches

5.3.4 Business Strategies

5.3.5 Value Strategy

5.3.6 Focus on Mechanical Movements

5.3.7 Streamlining of Distribution Network

5.4 Breitling

5.4.1 Overview

5.4.2 Major Launches

5.5 Cartier

5.5.1 Overview

5.5.2 Watch Models

5.5.3 Major Launches

5.5.4 Business Strategies

5.5.5 Supply Chain Efficiency

5.5.6 Improvement in Wholesale Network

5.5.7 Expansion Strategy




List of Tables

Watch Market: Price Segmentation

Worldwide Watch Market Share (2006)

Watch Brands: Positioning By Price Category

TAG Heuer Concept Watches

TAG Heuer Collections

LVMH - Watches/Jewelry: Breakdown of 2006 Sales by Brand

TAG Heuer: Major Launches In 2007




List of Charts

Luxury Sales Growth Vs Global GDP Growth (1990-2005)

Swiss Watch Exports (2001-06)

Swiss Watches - Export Markets

Online Search Comparison in the US (2006)

Online Search Comparison in Europe (2006)

Abstract

Worldwide luxury watch market is completely dominated by Switzerland which contributes almost 100 percent of the market value. The major export markets include United States, France, Germany, Italy, and United Kingdom. Rolex dominates the luxury watch market, followed by Tag Heuer, Omega, Breitling, Cartier, Bulgari, Chopard, Ebel, Girard-Perregaux, Jaeger-LeCoultre, Longines, and Patek Philippe.

Traditionally considered a male domain, women are also driving up sales now. Luxury watch makers are trying their best to design the female equivalent of their most popular watch models. Another notable trend is the integration of new technology and the use of unconventional materials in luxury watches. Also all major brands are raising their price level by repositioning of their products.

The report is aimed at providing a basic understanding of the luxury watch market. It analyzes the Swiss luxury watch market and its export destinations. Apart from providing a competitive landscape of the market, the report also profiles the major luxury watch makers, with a discussion of their key business strategies. It also analyzes the major trends prevalent in the luxury watch market.

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