Baby Care in Russia

Published by: Euromonitor International

Published: Jul. 1, 2007 - 55 Pages

Table of Contents

COSMETICS AND TOILETRIES IN RUSSIA

Executive Summary

New Federal Regulation Undermines Stability of Russian Market

Alcohol Crisis Hampers Sales of Fast-developing Products

Niche Products Become More Important

Value-added Products Drive Sales of Mature Products

Notable Growth Predicted for Forecast Period

Key Trends and Developments

Cosmetics and Toiletries Market Damaged by New Federal Regulation

Distribution Moves Towards Official Channels

Celebrity Endorsement An Increasingly Successful Marketing Tool

Direct Sales Companies Drive Development of Cosmetics in Toiletries in Russia

Contract Manufacturing Booming

Price No Longer the Main Competitive Advantage

City Key Trends and Developments

Moscow and St Petersburg

Market Data

Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2001-2006

Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2001-2006

Table 3 Cosmetics and Toiletries Company Shares by NBO Retail Value 2002-2006

Table 4 Cosmetics and Toiletries Company Shares by GBO Retail Value 2002-2006

Table 5 Cosmetics and Toiletries Brand Shares by Retail Value 2003-2006

Table 6 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2001/2006

Table 7 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2006

Table 8 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2006-2011

Table 9 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2006-2011

LOCAL COMPANY PROFILES - RUSSIA

Arnest Oao

Strategic Direction

Key Facts

Summary 1 Arnest OAO: Key Facts

Summary 2 Arnest OAO: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 3 Arnest OAO: Competitive Position 2006

Avon Products Zao

Strategic Direction

Key Facts

Summary 4 Avon Products ZAO: Key Facts

Summary 5 Avon Products ZAO: Operational Indicators

Company Background

Production

Summary 6 Avon Products ZAO: Production Statistics 2006

Competitive Positioning

Summary 7 Avon Products ZAO: Competitive Position 2006

Cosmetic Market

Strategic Direction

Summary 8 Cosmetic Market: Key Facts

Company Background

Production

Competitive Positioning

Cosmetica Xxi Sl

Strategic Direction

Summary 9 Cosmetica XXI: Key Facts

Company Background

Production

Competitive Positioning

Faberlic Oao

Strategic Direction

Key Facts

Summary 10 Faberlic OAO: Key Facts

Summary 11 Faberlic OAO: Operational Indicators 2005

Company Background

Production

Competitive Positioning

Summary 12 Summary Faberlic OAO: Competitive Position 2006

Gamma Cosmetics Ltd

Strategic Direction

Summary 13 Gamma Cosmetics: Key Facts

Company Background

Production

Competitive Positioning

Irida-neva Kf Zao

Strategic Direction

Summary 14 Irida-Neva KF ZAO: Key Facts

Summary 15 Irida-Neva KF ZAO: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 16 Irida-Neva KF ZAO: Competitive Position 2005

Kalina Concern Oao

Strategic Direction

Key Facts

Summary 17 Kalina Concern OAO: Key Facts

Summary 18 Kalina Concern OAO: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 19 Kalina Conern OAO: Competitive Position 2006

Mir Detstva Ooo

Strategic Direction

Summary 20 Mir Detstva OOO: Key Facts

Company Background

Production

Competitive Positioning

Summary 21 Mir Detstva OOO: Competitive Position 2005

Nevskaya Kosmetika Zao

Strategic Direction

Summary 22 Nevskaya Kosmetika ZAO: Key Facts

Summary 23 Nevskaya Kosmetika ZAO: Operational Indicators

Company Background

Production

Summary 24 Nevskaya Kosmetika ZAO: Production Statistics 2004

Competitive Positioning

Summary 25 Nevskaya Kosmetika: Competitive Position 2005

Novaya Zarya Zao

Strategic Direction

Summary 26 Novaya Zarya ZAO: Key Facts

Summary 27 Novaya Zarya ZAO: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 28 Novaya Zarya: Competitive Position 2005

Oriflame Cosmetics Zao

Strategic Direction

Key Facts

Summary 29 Oriflame Cosmetics ZAO: Key Facts

Summary 30 Oriflame Cosmetics ZAO: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 31 Oriflame Cosmetics ZAO: Competitive Position 2006

Procter & Gamble Ooo

Strategic Direction

Key Facts

Summary 32 Procter & Gamble OOO: Key Facts

Summary 33 Procter & Gamble OOO: Operational Indicators

Company Background

Production

Summary 34 Procter & Gamble Novomoskovsk OOO: Production Statistics 2005

Competitive Positioning

Summary 35 Procter & Gamble OOO: Competitive Position 2006

Rocolor Jsc

Strategic Direction

Summary 36 Rocolor: Key Facts

Summary 37 Rocolor: Operational Indicators

Company Background

Production

Competitive Positioning

Svoboda Oao

Strategic Direction

Key Facts

Summary 38 Svoboda OAO: Key Facts

Company Background

Production

Competitive Positioning

Summary 39 Svoboda OAO: Competitive Position 2006

Unilever Cis Ooo

Strategic Direction

Key Facts

Summary 40 Unilever CIS OOO: Key Facts

Summary 41 Unilever CIS OOO: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 42 Summary Unilever CIS OOO: Competitive Position 2006

Vesna Pkk Oao

Strategic Direction

Summary 43 Vesna PKK OAO: Key Facts

Summary 44 Vesna PKK OAO: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 45 Vesna PKK OAO: Competitive Position 2005

BABY CARE IN RUSSIA

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 10 Sales of Baby Care by Subsector: Value 2001-2006

Table 11 Sales of Baby Care by Subsector: % Value Growth 2001-2006

Table 12 Baby Care Company Shares by Retail Value 2002-2006

Table 13 Baby Care Brand Shares by Retail Value 2003-2006

Table 14 Forecast Sales of Baby Care by Subsector: Value 2006-2011

Table 15 Forecast Sales of Baby Care by Subsector: % Value Growth 2006-2011

Table 16 Baby Care Premium Vs Mass % Analysis 2001-2006

Table 17 Baby Care Premium Brand Rankings 2006

Abstract

Euromonitor International's Baby Care in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2001-2006), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developements, distribution or pricing issues. Forecasts to 2011 illustrate how the market is set to change.

Product coverage: baby toiletries, baby hair care, baby skin care, baby sun care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares.

Why buy this report?
Get a detailed picture of the baby care industry;
Pinpoint growth sectors and trends and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develope

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai and Vilnius and a network of over 600 analysts worldwide, Euromonitor has a unique capability to develope reliable information resources to help drive informed strategic planning.


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