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Leading Chinese Digital Cable STB Makers' Development Strategies

Published by: Market Intelligence Center

Published: Oct. 1, 2007 - 19 Pages


Table of Contents


Overview of the Chinese Digital Cable STB Industry

Jiuzhou's Development

Skyworth Digital Technology's Development

Shenzhen Coship Electronics' Development

Changhong Network Technologies' Development

Beijing Haier Information Science & Technology's Development

MIC Perspective

Appendix




LIST OF FIGURES

Figure 1 Skyworth's STB Revenue, 2005 - 2007

Figure 2 Coship's Cable STB Revenue, 2002 - 2006




LIST OF TABLES

Table 1 Jiuzhou's Digital Cable STB Product Lineup

Table 2 Skyworth's Digital Cable STB Product Lineup

Table 3 Coship's Digital Cable STB Product Lineup

Table 4 Changhong's Digital Cable STB Product Linup

Table 5 Beijing Haier Information Science & Technology's Key Component Suppliers

Table 6 Haier's Digital Cable STB Product Lineup

Abstract

In 2006, China's digital cable STB industry posted total shipment volume of approximately eight million units, representing an increase of 140% compared to 2005. Three vendors -DVN, Jiuzhou and Skyworth -accounted for around 55% of the industry's total shipments in 2006; however, in early 2007, DVN announced that it was withdrawing from the digital cable STB market. Recently, the MPEG-2 Alliance has begun to demand payment of royalties by Chinese STB makers, which may have a negative impact on the industry's development. As of 2007, the leading Chinese digital cable STB vendors included Coship, Jiuzhou, Skyworth, Haier, and Changhong. This report will examine the development and current status of these leading vendors.

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