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Fast Food & Consumer Catering in China 2007

Published by: Access Asia

Published: Oct. 24, 2007 - 215 Pages


Table of Contents


INTRODUCTION

Report Coverage

Markets and Sectors

China’s Retail Statistics: A Cautionary Note

What Are The Problems With Chinese Retail Data?

What Does All This Mean Practically?

Figure A CHINA TOTAL & PER CAPITA RETAIL SALES COMPARED TO OTHER ASIAN COUNTRIES, 2005

Abbreviations Used

Free Online Newsletter and Editorials

1 CHINA’S CATERING MARKET

1.1 Overview

1.2 Total Market Size

1.2.1 Total Market Size: Some Debate On
Sector Definitions

The Broad Groups

Retail Catering

Travel Catering

Institutional Catering

1.2.2 Total Market Size: The Big Picture

Table 1.1 THE MARKET FOR CONSUMER CATERING AS A PROPORTION OF TOTAL CONSUMER EXPENDITURE IN CHINA, 2000-2006

1.2.3 Total Market Size: Eating Out & Eating In

Table 1.2 THE MARKET FOR CONSUMER CATERING AS A PROPORTION OF TOTAL CONSUMER FOOD EXPENDITURE IN CHINA, 2000-2006

1.2.4 Total Market Size: Per Capita Spending

Table 1.3 TOTAL PER CAPITA MARKET FOR CONSUMER CATERING IN CHINA, 2000-2006

1.2.5 Total Market Size: Total Outlets & Employees

Table 1.4 TOTAL CONSUMER CATERING OUTLETS AND EMPLOYEE NUMBERS IN CHINA, 2000-2006

1.2.6 Total Market Size: Outlets By Broad Sector

Table 1.5 TOTAL CONSUMER CATERING OUTLET NUMBERS BY BROAD SECTOR IN CHINA, 2000-2006

1.2.7 Total Market Size: Employees By Broad Sector

Table 1.6 TOTAL CONSUMER CATERING EMPLOYEE NUMBERS BY BROAD SECTOR IN CHINA, 2000-2006

1.2.8 Total Market Size: Average Employees Per Outlet Broad Sector

Table 1.7 AVERAGE EMPLOYEES PER OUTLET IN CONSUMER CATERING OUTLETS BY BROAD SECTOR IN CHINA, 2000-2006

1.2.9 Total Market Size: Transactions By Broad Sector

Table 1.8 TOTAL CONSUMER CATERING OUTLET TRANSACTIONS BY BROAD SECTOR IN CHINA, 2000-2006

1.2.10 Total Market Size: Growth in Transactions By Broad Sector

Table 1.9 ANNUAL % GROWTH OF CONSUMER CATERING TRANSACTIONS BY BROAD SECTOR IN CHINA, 2002-2006

1.3 Sector Trends

1.3.1 Sector Trends: Outlet Sector Values

Table 1.10 CONSUMER CATERING MARKET VALUE BY SECTOR IN CHINA, 2000-2006

1.3.2 Sector Trends: Cuisine Sector Values

Table 1.11 CHAIN-OUTLET ENTERPRISE CONSUMER CATERING MARKET VALUE BY SECTOR IN CHINA, 2000-2006

1.3.3 Sector Trends: Sector Transactions

Table 1.12 CONSUMER CATERING MARKET VOLUME TRANSACTIONS BY SECTOR IN CHINA, 2000-2006

1.3.3 Sector Trends: Average Outlet Transactions

Table 1.13 AVERAGE CONSUMER CATERING MARKET TRANSACTION VALUES BY SECTOR IN CHINA, 2000-2006

1.4 Provincial Markets

1.4.1 Provincial Markets: Values

Table 1.14 TOTAL CONSUMER CATERING MARKET VALUE (RMB) BY PROVINCE IN CHINA, 2000-2006

Table 1.15 TOTAL CONSUMER CATERING MARKET VALUE (US$) BY PROVINCE IN CHINA, 2000-2006

Table 1.16 % BREAKDOWN OF TOTAL CONSUMER CATERING MARKET VALUE BY PROVINCE IN CHINA, 2000-2006

Table 1.17 % ANNUAL GROWTH OF TOTAL CONSUMER CATERING MARKET VALUE BY PROVINCE IN CHINA, 2000-2006

1.4.2 Provincial Markets: Per Capita Values

Table 1.18 PER CAPITA CONSUMER CATERING MARKET VALUE (RMB) BY PROVINCE IN CHINA, 2000-2006

Table 1.19 % ANNUAL GROWTH OF PER CAPITA CONSUMER CATERING MARKET VALUE (RMB) BY PROVINCE IN CHINA, 2000-2006

Table 1.20 PER CAPITA CONSUMER CATERING MARKET VALUE (US$) BY PROVINCE IN CHINA, 2000-2006

1.5 Provincial Catering Outlets

Table 1.21 TOTAL CONSUMER CATERING OUTLETS BY PROVINCE IN CHINA, 2000-2006

Table 1.22 AVERAGE NUMBER POPULATION PER CONSUMER CATERING OUTLET BY PROVINCE IN CHINA, 2000-2006

Table 1.23 % BREAKDOWN TOTAL CONSUMER CATERING OUTLETS BY PROVINCE IN CHINA, 2000-2006

Table 1.24 % ANNUAL GROWTH OF CONSUMER CATERING OUTLETS BY PROVINCE IN CHINA, 2000-2006

1.6 Provincial Catering Employees

Table 1.25 TOTAL CONSUMER CATERING EMPLOYEES BY PROVINCE IN CHINA, 2000-2006

Table 1.26 AVERAGE NUMBER OF EMPLOYEES PER CONSUMER CATERING OUTLET BY PROVINCE IN CHINA, 2000-2006

Table 1.27 % BREAKDOWN TOTAL CONSUMER CATERING EMPLOYEES BY PROVINCE IN CHINA, 2000-2006

Table 1.28 % ANNUAL GROWTH OF CONSUMER CATERING EMPLOYEES BY PROVINCE IN CHINA, 2000-2006

1.7 Key Cities Compared

1.7.1 Key Cities Compared: Overall Values

Table 1.29 KEY CITY TOTAL CONSUMER EXPENDITURE AND CATERING SPENDING COMPARED, 2000-2006

1.7.2 Key Cities Compared: Per Capita Values

Table 1.30 KEY CITY PER CAPITA CATERING SPENDING COMPARED, 2000-2006

1.7.3 Key Cities Compared: Overall Transactions

Table 1.31 KEY CITY TOTAL CATERING TRANSACTIONS COMPARED, 2000-2006

1.7.4 Key Cities Compared: Average Transactions

Table 1.32 KEY CITY AVERAGE CATERING TRANSACTION VALUES COMPARED, 2000-2006

1.7.5 Key Cities Compared: Outlets & Employees

Table 1.33 KEY CITY CATERING OUTLETS AND EMPLOYEES COMPARED, 2000-2006

1.7.6 Key Cities Compared: Beijing

Beijing Overview

Beijing Market Value

Table 1.34 BEIJING CONSUMER CATERING MARKET VALUE BY SECTOR, 2000-2006

Beijing Transactions

Table 1.35 BEIJING CONSUMER CATERING MARKET VOLUME TRANSACTIONS BY SECTOR, 2000-2006

Beijing Average Transactions

Table 1.36 BEIJING CONSUMER CATERING MARKET AVERAGE TRANSACTION VALUES BY SECTOR, 2000-2006

Beijing Market Indicators

Table 1.37 BEIJING MUNICIPALITY: POPULATION, CONSUMPTION & GDP, 2000-2006

Beijing Market Potential

Beijing Foodservice Consumers

Beijing Supply Chain Analysis

1.7.7 Key Cities Compared: Chongqing

Chongqing Overview

Chongqing Market Value

Table 1.38 CHONGQING CONSUMER CATERING MARKET VALUE BY SECTOR, 2000-2006

Chongqing Transactions

Table 1.39 CHONGQING CONSUMER CATERING MARKET VOLUME TRANSACTIONS BY SECTOR, 2000-2006

Chongqing Average Transactions

Table 1.40 CHONGQING CONSUMER CATERING MARKET AVERAGE TRANSACTION VALUES BY SECTOR, 2000-2006

Chongqing Market Indicators

Table 1.41 CHONGQING MUNICIPALITY: POPULATION, CONSUMPTION & GDP, 2000-2006

Chongqing Market Potential

Chongqing Foodservice Consumers

Chongqing Supply Chain Analysis

1.7.8 Key Cities Compared: Guangzhou

Guangzhou Overview

Guangzhou Market Value

Table 1.42 GUANGZHOU CONSUMER CATERING MARKET VALUE BY SECTOR, 2000-2006

Guangzhou Transactions

Table 1.43 GUANGZHOU CONSUMER CATERING MARKET VOLUME TRANSACTIONS BY SECTOR, 2000-2006

Guangzhou Average Transactions

Table 1.44 GUANGZHOU CONSUMER CATERING MARKET AVERAGE TRANSACTION VALUES BY SECTOR, 2000-2006

Guangzhou Market Indicators

Table 1.45 GUANGZHOU MUNICIPALITY: POPULATION, CONSUMPTION & GDP, 2000-2006

Special Economic Zones

Hong Kong Influence

Guangzhou Market Potential

Guangzhou Foodservice Consumers

Guangzhou Supply Chain Analysis

1.7.9 Key Cities Compared: Shanghai

Shanghai Overview

Shanghai Market Value

Table 1.46 SHANGHAI CONSUMER CATERING MARKET VALUE BY SECTOR, 2000-2006

Shanghai Transactions

Table 1.47 SHANGHAI CONSUMER CATERING MARKET VOLUME TRANSACTIONS BY SECTOR, 2000-2006

Shanghai Average Transactions

Table 1.48 SHANGHAI CONSUMER CATERING MARKET AVERAGE TRANSACTION VALUES BY SECTOR, 2000-2006

Shanghai Market Indicators

Table 1.49 SHANGHAI MUNICIPALITY: POPULATION, CONSUMPTION & GDP, 2000-2006

Shanghai Market Potential

Shanghai Foodservice Consumers

Shanghai Supply Chain Analysis

1.8 Market Shares

1.8.1 Market Shares: By Revenues

Table 1.50 CHINA’S 9 LEADING CATERING CHAINS BY REVENUE, 2003-2006

1.8.2 Market Shares: By Outlets

Table 1.51 CHINA’S 9 LEADING CATERING CHAINS BY OUTLETS, 2003-2006

1.8.3 Market Shares: By Revenue Per Outlet

Table 1.52 CHINA’S 9 LEADING CATERING CHAINS BY AVERAGE REVENUE PER OUTLET, 2003-2006

1.9 Outlook

1.9.1 Outlook: Total Market Forecast

Table 1.53 TOTAL FORECAST MARKET VALUE FOR FOODSERVICE IN CHINA, 2007-2011

Table 1.54 TOTAL FORECAST MARKET VOLUME FOR FOODSERVICE IN CHINA, 2007-2011

1.9.2 Outlook: Sector Value Forecast

Table 1.55 TOTAL FORECAST FOODSERVICE MARKET VALUE BY SECTOR IN CHINA, 2007-2011

1.9.3 Outlook: Sector Volume Forecast

Table 1.56 TOTAL FORECAST FOODSERVICE MARKET VOLUME TRANSACTIONS BY SECTOR IN CHINA, 2007-2011

1.9.4 Outlook: Key City Value Forecast

Table 1.57 KEY CITY FORECAST CATERING SPENDING BY CITY COMPARED, 2007-2011

1.9.5 Outlook: Key City Per Capita Forecast

Table 1.58 KEY CITY FORECAST PER CAPITA CATERING SPENDING BY CITY COMPARED, 2007-2011

1.9.6 Outlook: Key City Transaction Forecast

Table 1.59 KEY CITY FORECAST CATERING TRANSACTIONS BY CITY COMPARED, 2007-2011

1.9.7 Outlook: Key City Transaction Value Forecast

Table 1.60 KEY CITY FORECAST CATERING AVERAGE TRANSACTIONS VALUE BY CITY COMPARED, 2007-2011

2 TRENDS AFFECTING THE INDUSTRY

2.1 Legal Environment

2.1.1 Legal Environment: Franchise Law

2.1.2 Legal Environment: Styrofoam Controls

2.1.3 Legal Environment: Hostess Taxes

2.2 Changing Consumer Habits

2.2.1 Changing Consumer Habits: Eating Habits & Growing Waistlines

2.2.2 Changing Consumer Habits: Tourism Spending

Table 2.1 DOMESTIC TOURISM SPENDING BY SECTOR IN CHINA, 2000-2006

2.2.3 Changing Consumer Habits: Consumer Concerns

Food Poisoning: Bad Practice

Going Green

Genetically Modified (GM) Food

Vegetarianism

2.3 Format Trends

2.3.1 Format Trends: Food Courts, Clustering & Concept

2.3.2 Format Trends: Internet Cafés

2.3.3 Format Trends: Visitor Attraction Foodservice

2.4 Foreign Market Penetration & Influence

2.5 Operating Issues

2.5.1 Operating Issues: Investment

2.5.2 Operating Issues: Franchising

2.5.3 Operating Issues: Rent

Table 2.2 NATIONAL AVERAGE CATERING PROPERTY RENTAL PRICE, 2000-2006

2.5.4 Operating Issues: Operating Costs

Salaries

Table 2.3 AVERAGE CATERING STAFF SALARIES BY PROVINCE, 2000-2006

Table 2.4 % ANNUAL & TOTAL GROWTH OF AVERAGE CATERING STAFF SALARIES BY PROVINCE, 2000-2006

Table 2.5 AVERAGE CATERING STAFF SALARY BILL PER OUTLET, 2000-2006

Business Taxes

2.5.5 Operating Issues: Profit Margin

Table 2.6 AVERAGE CATERING OUTLET TURNOVER INCOME VERSUS OPERATING COSTS, 2000-2006

2.6 Catering Marketing

2.6.1 Catering Marketing: Fast-food Advertising

McDonald’s - Beefing Up

KFC - Chickening Out

2.6.2 Catering Marketing: New Trends

2.7 Consumer Profiles

2.7.1 Consumer Profile: Overview

2.7.2 Consumer Profile: Professional Urban Dwellers

2.7.3 Consumer Profile: Teenagers

2.7.4 Consumer Profile: Children

3 SWOT ANALYSIS

3.1 Strengths

3.2 Weaknesses

3.3 Opportunities

3.4 Threats

5 LEADING COMPANY PROFILES

5.1 China Baisheng (Yum! Brands) Catering Group

5.1.1 China Baisheng (Yum! Brands): Company Details

5.1.2 China Baisheng (Yum! Brands): Company Background

5.1.3 China Baisheng (Yum! Brands): Financial Summary

Table 5.1 CHINA BAISHENG (YUM! BRANDS): FINANCIAL RESULTS, 2003-2006*

5.2 China Quanjude (Group) Co., Ltd.

5.2.1 China Quanjude: Company Details

5.2.2 China Quanjude: Company Background & Activities

5.2.3 China Quanjude: Financial Summary

Table 5.2 CHINA QUANJUDE CO., LTD.: FINANCIAL RESULTS, 2003-2006*

5.3 Chongqing Dezhuang Group

5.3.1 Chongqing Dezhuang: Company Details

5.3.2 Chongqing Dezhuang: Company Background & Activities

5.3.3 Chongqing Dezhuang: Financial Summary

Table 5.3 CHONGQING DEZHUANG GROUP: FINANCIAL RESULTS, 2003-2006*


5.4 Chongqing Qinma Catering Culture Co., Ltd.

5.4.1 Chongqing Qinma Catering Culture: Company Details

5.4.2 Chongqing Qinma Catering Culture: Company Background & Activities

5.4.3 Chongqing Qinma Catering Culture: Financial Summary

Table 5.4 CHONGQING QINMA CATERING CULTURE CO., LTD.: FINANCIAL RESULTS, 2003-2006*

5.5 Chongqing Xiaotian'e Investment (Group) Co., Ltd.

5.5.1 Chongqing Xiaotian'e Investment: Company Details

5.5.2 Chongqing Xiaotian'e Investment: Company Background & Activities

5.5.3 Chongqing Xiaotian'e Investment: Financial Summary

Table 5.5 CHONGQING XIAOTIAN'E INVESTMENT (GROUP) CO., LTD.: FINANCIAL RESULTS, 2003-2006*

5.6 Inner Mongolia Xiaofeiyang (Little Sheep) Catering Chain Co., Ltd.

5.6.1 Inner Mongolia Xiaofeiyang Catering Chain: Company Details

5.6.2 Inner Mongolia Xiaofeiyang Catering Chain: Company Background & Activities

5.6.3 Inner Mongolia Xiaofeiyang Catering Chain: Financial Summary

Table 5.6 INNER MONGOLIA XIAOFEIYANG CATERING CHAIN CO., LTD.: FINANCIAL RESULTS, 2003-2006*

5.7 Inner Mongolia Xiaoweiyang (Little Lamb) Catering Chain Co., Ltd.

5.7.1 Inner Mongolia Xiaoweiyang Catering Chain: Company Details

5.7.2 Inner Mongolia Xiaoweiyang Catering Chain: Company Background & Activities

5.7.3 Inner Mongolia Xiaoweiyang Catering Chain: Financial Summary

Table 5.7 INNER MONGOLIA XIAOWEIYANG CATERING CHAIN CO., LTD.: FINANCIAL RESULTS, 2003-2006*

5.8 McDonald's China

5.8.1 McDonald's China: Company Details

5.8.2 McDonald's China: Company Background & Activities

5.8.3 McDonald's China: Financial Summary

Table 5.8 MCDONALD'S CHINA: FINANCIAL RESULTS, 2003-2006*

5.9 Tianjin Dicos Foods Development Co., Ltd.

5.9.1 Tianjin Dicos Foods Development: Company Details

5.9.2 Tianjin Dicos Foods Development: Company Background & Activities

5.9.3 Tianjin Dicos Foods Development: Financial Summary

Table 5.9 TIANJIN DICOS FOODS DEVELOPMENT CO., LTD.: FINANCIAL RESULTS, 2003-2006*

6 OTHER SIGNIFICANT COMPANIES

6.1 Beijing Xiaotudou Enterprise (Group) Co., Ltd.

6.2 Café de Coral (CDC) Holdings Ltd.

6.3 California Beef Noodle King

6.4 California Fried Chicken

6.5 Dairy Queen

6.6 Delifrance Asia/Vie de France (Beijing)

6.7 Domino’s Pizza

6.8 Donglaishun

6.9 Doujiang Dawang

6.10 Fairwood Holdings Ltd

6.11 Gino’s Pasta-Cappuccino Cafe

6.12 Häagen-Dazs/Diageo

6.13 Hard Rock Café International Inc.

6.14 Hawaii Express Inc.

6.15 Henry J. Beans

6.16 Hooter’s of America Inc.

6.17 Jack’s Place

6.18 Kenny Rogers Roasters

6.19 Lan Kwai Fong Restaurant Group

6.20 Malan Noodle Fastfood

6.21 Melrose Pizza Café

6.22 Mister Donut/Duskin Company

6.23 Moon Shanghai

6.24 MOS Food Services

6.25 Ni Wo Ta

6.26 Pizza Italia

6.27 Planet Shanghai

6.28 Popeye’s Chicken & Biscuits

6.29 Seaport Catering Group Co., Ltd.

6.30 Shanghai Dah Chong Cooked Food Chain Store

6.31 Shanghai Renjia Group

6.32 Shijiazhuang’s Xinyanchun Group

6.33 Shlotzsky’s

6.34 Starbucks

6.35 Subway

6.36 Sumo Sushi

6.37 TCBY Systems Inc.

6.38 TGI Friday’s

6.39 Tieban Steak Restaurants

6.40 Tony Roma’s

6.41 Xiao Ting Catering Management (Shanghai) Co., Ltd.

6.42 Xinya Group Company Ltd

6.43 Zhen Ding Chicken

7 CONTACTS


7.1 Trade Organisations

7.1.1 China International Franchisers Association (CIFA)

7.1.2 China Chain Stores and Franchising Association (CCSFA)

7.1.3 China Advertising Association

7.1.4 Guangdong Chain Operations Association

8 RELEVANT TRADE FAIRS & EXHIBITIONS

8.1 International Packing, Printing, Food Processing & Packaging & Plastic Machinery Fair (Hangzhou)

8.2 Tianjin Exhibition on Food Machinery & Packing

8.3 Trade Show of Machinery for Print, Packaging, Plastic Products & Food

8.4 Food Ingredients & Food Ingredients Asia

8.5 Agro-Foodtech

8.6 SIAL China

8.7 International Fast-food Products Exhibition

8.8 Zhengzhou Sugar, Alcoholic Drink & Food Trade Show

8.9 Guangzhou Exhibition on Machinery for Food, Packaging, Printing & Plastics

8.10 China Northeast International Exhibition on Food, subsidiary Material, Processing Technology & Equipment

8.11 International Exhibition For Food & Drink South China

8.12 International Exhibition For Hotel & Bakery South China

8.13 International Quick Frozen Food Exhibition

8.14 Beijing National Food & Food Processing Machine & Packaging Machinery Show

8.15Food China

8.16 International Food, Packaging, Print, Plastic Products Exhibition

8.17 Zhejiang Food & Drink Summer Sales Show

8.18 Dalian International Food Manufacturing & Packaging Machine Exhibition/Dalian International Food, Raw Materials & Food Additives Show

8.19 Shanghai International Food Machine & Package Machine Expo

8.20 China International Fair For Food, Food Processing & Packaging

8.21 Shanghai International Supermarket Expo

8.22 Shanghai International Food Expo

8.23 Packtech & Foodtech

8.24 Liaoning Food Show

8.25 Food & Hotel China

8.26 Food & Hotel South China

8.27 Chengdu International Food , Food Processing & Packaging Show

8.29 International Food Show

8.30 Interfood Shanghai

8.31 International Food Processing & Packaging Machinery Exhibition

8.32 China Food Industry Exhibition

8.33 China International Franchise Exhibition & Conference

8.34 International Franchise Conference & Exhibition

8.35 International Franchise Exhibition & Symposium

8.36 China International for Hotel & Restaurant Facilities, Equipment & Services, Food & Beverages (Hotel China)

1 MARKET BACKGROUND

A.1 Fast Facts

A.2 Regions of China

Map A.1 CHINA: PROVINCES AND MUNICIPALITIES

A.3 Demographics

A.3.1 Demographics: Total Population

Table A.1 TOTAL POPULATION, 2000-2006

A.3.2 Demographics: Population by Location

Table A.2 POPULATION BY URBAN-RURAL DIVIDE, 2000-2006

A.3.3 Demographics: Population Breakdown by Location

Table A.3 POPULATION % BREAKDOWN BY URBAN-RURAL DIVIDE, 2000-2006

A.3.4 Demographics: Population by Province

Table A.4 POPULATION BY PROVINCE, 2000-2006

A.3.5 Demographics: Population Density by Province

Table A.5 POPULATION DENSITY BY PROVINCE, 2003-2006

A.3.6 Demographics: Population Concentration

Map A.2 POPULATION CONCENTRATIONS BY PROVINCE, 2006

A.3.7 Demographics: Population by Gender

Table A.6 TOTAL POPULATION BY GENDER & % BREAKDOWN, 2000-2006

A.3.8 Demographics: Population by Age Group

Table A.7 POPULATION BY AGE GROUP, 2000-2006

Table A.8 % BREAKDOWN OF POPULATION BY AGE GROUP, 2000-2006

A.4 Consumer Attitudes

A.4.1 Consumer Attitudes: Overview

A.4.2 Consumer Attitudes: Response to Political Change

A.4.2 Consumer Attitudes: Response to Economic Change

A.4.3 Consumer Attitudes: Changes in Lifestyle

Livelihood

Individual loans

Housing

Possessions

Travel

Entertainment

Health and Fitness

Purchasing Influences

Taboos

A.5 Consumer Wealth

A.5.1 Consumer Wealth: GDP and Cost of Living

Dealing with WTO

China’s New Middle Class

Table A.9 MIDDLE AND UPPER INCOME HOUSEHOLDS IN CHINA, 1995/2000/2005/2010/2015

Table A.10 TOTAL CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS, 2005/2010/2015

Table A.11 CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS & % OF TOTAL HOUSEHOLDS, 1995/2000/2005/2010/2015

Confident Shoppers

Table A.12 GDP AND COST OF LIVING INDEX, 2000-2006

A.5.2 Consumer Wealth: Provincial Differences in GDP

Table A.13 GDP BY PROVINCE, 2000-2006

A.5.3 Consumer Wealth: GDP Growth by Province

Table A.14 GDP GROWTH BY PROVINCE, 2000-2006

A.5.4 Consumer Wealth: GDP Per Capita by Province

Table A.15 PER CAPITA GDP BY PROVINCE, 2000-2006

A.5.5 Consumer Wealth: Concentration of Wealth by Province

Map A.3 VALUE OF GDP PER CAPITA BY PROVINCE, 2006

A.5.6 Consumer Wealth: The Major Cities

Table A.16 LEADING CITIES KEY ECONOMIC INDICATORS, 2006

A.6 Households

A.6.1 Households: Overview of Household Conditions

A.6.2 Households: Total Households by Size

Table A.17 NUMBER OF HOUSEHOLDS BY SIZE, 2000-2006

A.6.3 Households: Total households by Urban/Rural Split

Table A.18 NUMBER AND SIZE OF HOUSEHOLDS BY LOCATION, 2000-2006

A.6.4 Households: Income Earners Per Household

Table A.19 AVERAGE NUMBER OF INCOME EARNERS PER HOUSEHOLD, 2000-2006

A.7 Employment

A.7.1 Employment: Number of Workers by Sector

Table A.20 NATIONAL EMPLOYMENT BY SECTOR, 2000-2006

A.7.2 Employment: Growth by Sector

Table A.21 GROWTH IN EMPLOYMENT BY SECTOR, 2000-2006

A.7.3 Employment: Number of Workers by Gender

Table A.22 TOTAL NATIONAL WORKFORCE BY GENDER, 2000-2006

A.7.3 Employment: Number of Workers by Habitation

Table A.23 NATIONAL WORKFORCE BY HABITATION, 2000-2006

A.7.4 Employment: Urban Unemployment

Table A.24 URBAN UNEMPLOYMENT RATES, 2000-2006

A.8 Consumer Income

A.8.1 Consumer Income: Average Incomes by Sector

Table A.25 AVERAGE INCOMES BY SECTOR, 2000-2006

A.8.2 Consumer Income: Growth by Sector

Table A.26 GROWTH IN AVERAGE INCOMES BY SECTOR, 2000-2006

A.8.3 Consumer Income: Average Incomes by Region

Table A.27 AVERAGE INCOMES BY REGION, 2000-2006

A.8.4 Consumer Income: Growth by Region

Table A.28 GROWTH IN AVERAGE INCOMES BY REGION, 2000-2006

A.9 Consumer Market

A.9.1 Consumer Market: Spending Trends

Table A.29 CONSUMER EXPENDITURE* BY BROAD SECTOR AT CURRENT PRICES, 2000-2006*

A.9.2 Consumer Market: Per Capita Consumer Expenditure

Table A.30 PER CAPITA CONSUMER EXPENDITURE* BY BROAD SECTOR AT CURRENT PRICES, 2000-2006*

A.9.3 Consumer Market: Retail Sales and Consumer Spending

Table A.31 RETAIL SALES AS A PROPORTION OF CONSUMER EXPENDITURE*, 2000-2006

A.9.4 Consumer Market: Urban Income and Spending Compared

Table A.32 URBAN AVERAGE ANNUAL INCOME/EXPENDITURE, 2000-2006

A.10 Exchange Rates

A.10.1 Exchange Rates: China

Table A.33 AVERAGE ANNUAL RENMINBI EXCHANGE RATES AGAINST A VARIETY OF CURRENCIES, 2000-2006

A.10.2 Exchange Rates: Hong Kong

Table A.34 AVERAGE ANNUAL HONG KONG DOLLAR EXCHANGE RATES AGAINST THE UNITED STATES DOLLAR AND RENMINBI, 2000-2006

Abstract

Consumer catering has come along way in the past few decades, especially since the opening-up of the economy since the late 1980s, and the introduction of foreign fast-food marketing methods.

Yet China’s consumer catering market remains strongly attached to its local traditions. These entrenched traditions have forced the foreign invaders to adapt both their menus and the way they do business in order to suit local tastes, all at the same time that they have been forced to change their operating methods in their established markets in North America and Europe.

The massive changes that China has been seen over the past few years have also forced changes on the whole industry.

When a society and economy, such as China’s, undergoes such massive change over a short period of time, people begin to get used to a constant renewal of ideas and circumstances, and aspirations tend to fixate on the newest and most outstanding. Thus, the catering and fast-food sector has had to continually recreate and reinvent is offering in order to maintain consumer interest and loyalty.

For large-scale operators, creating brand loyalty across a chain of outlets over such a large and diverse country as China has been a huge and difficult undertaking. Small- and medium-sized operators have had to face continually changing competition, forcing them to continually invest in upping their own competitive edge, in order both to compete, but ultimately simply to survive.

Issues such as branding, hygiene, staff training and retention, location in cities that are continually being rebuilt, décor, service, home delivery, etc., are all issues that caterers must address in order to maintain their competitive edge, and keep in business. With the market having become so complex and competitive, it is no wonder that outlets come and go with alarming frequency, as do fads and fashions in dining.

Yet, despite the continually shifting ground rules, created by continually shifting consumer aspirations and demands, the industry has flourished. Within the industry, there have been some major success stories - all the more successful for having survived and flourished in such a demanding market.

Among the most interesting successes have been the emerging Chinese chains, which are becoming viable competitors for the massive foreign fast-foot and restaurant chains. These domestic leaders in the catering market are creating a new definition of the Chinese dining experience, and even redefining and rebranding old concepts, such as the teahouse.

The result of such massive change, over the past couple of decades, is a very diverse market, covering many cuisine sectors, and a diverse demographic. As the consumer market in China continues to grow apace, so this diversity can only be expected to increase. This will also strengthen the market and the leading players, who are beginning to expand their geographical spread and influence, much further afield from their home markets, including overseas expansion.

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