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Published by: Access Asia
Published: Oct. 24, 2007 - 215 Pages
Table of Contents
- INTRODUCTION
- Report Coverage
- Markets and Sectors
- China’s Retail Statistics: A Cautionary Note
- What Are The Problems With Chinese Retail Data?
- What Does All This Mean Practically?
- Figure A CHINA TOTAL & PER CAPITA RETAIL SALES COMPARED TO OTHER ASIAN COUNTRIES, 2005
- Abbreviations Used
- Free Online Newsletter and Editorials
- 1 CHINA’S CATERING MARKET
- 1.1 Overview
- 1.2 Total Market Size
- 1.2.1 Total Market Size: Some Debate On
- Sector Definitions
- The Broad Groups
- Retail Catering
- Travel Catering
- Institutional Catering
- 1.2.2 Total Market Size: The Big Picture
- Table 1.1 THE MARKET FOR CONSUMER CATERING AS A PROPORTION OF TOTAL CONSUMER EXPENDITURE IN CHINA, 2000-2006
- 1.2.3 Total Market Size: Eating Out & Eating In
- Table 1.2 THE MARKET FOR CONSUMER CATERING AS A PROPORTION OF TOTAL CONSUMER FOOD EXPENDITURE IN CHINA, 2000-2006
- 1.2.4 Total Market Size: Per Capita Spending
- Table 1.3 TOTAL PER CAPITA MARKET FOR CONSUMER CATERING IN CHINA, 2000-2006
- 1.2.5 Total Market Size: Total Outlets & Employees
- Table 1.4 TOTAL CONSUMER CATERING OUTLETS AND EMPLOYEE NUMBERS IN CHINA, 2000-2006
- 1.2.6 Total Market Size: Outlets By Broad Sector
- Table 1.5 TOTAL CONSUMER CATERING OUTLET NUMBERS BY BROAD SECTOR IN CHINA, 2000-2006
- 1.2.7 Total Market Size: Employees By Broad Sector
- Table 1.6 TOTAL CONSUMER CATERING EMPLOYEE NUMBERS BY BROAD SECTOR IN CHINA, 2000-2006
- 1.2.8 Total Market Size: Average Employees Per Outlet Broad Sector
- Table 1.7 AVERAGE EMPLOYEES PER OUTLET IN CONSUMER CATERING OUTLETS BY BROAD SECTOR IN CHINA, 2000-2006
- 1.2.9 Total Market Size: Transactions By Broad Sector
- Table 1.8 TOTAL CONSUMER CATERING OUTLET TRANSACTIONS BY BROAD SECTOR IN CHINA, 2000-2006
- 1.2.10 Total Market Size: Growth in Transactions By Broad Sector
- Table 1.9 ANNUAL % GROWTH OF CONSUMER CATERING TRANSACTIONS BY BROAD SECTOR IN CHINA, 2002-2006
- 1.3 Sector Trends
- 1.3.1 Sector Trends: Outlet Sector Values
- Table 1.10 CONSUMER CATERING MARKET VALUE BY SECTOR IN CHINA, 2000-2006
- 1.3.2 Sector Trends: Cuisine Sector Values
- Table 1.11 CHAIN-OUTLET ENTERPRISE CONSUMER CATERING MARKET VALUE BY SECTOR IN CHINA, 2000-2006
- 1.3.3 Sector Trends: Sector Transactions
- Table 1.12 CONSUMER CATERING MARKET VOLUME TRANSACTIONS BY SECTOR IN CHINA, 2000-2006
- 1.3.3 Sector Trends: Average Outlet Transactions
- Table 1.13 AVERAGE CONSUMER CATERING MARKET TRANSACTION VALUES BY SECTOR IN CHINA, 2000-2006
- 1.4 Provincial Markets
- 1.4.1 Provincial Markets: Values
- Table 1.14 TOTAL CONSUMER CATERING MARKET VALUE (RMB) BY PROVINCE IN CHINA, 2000-2006
- Table 1.15 TOTAL CONSUMER CATERING MARKET VALUE (US$) BY PROVINCE IN CHINA, 2000-2006
- Table 1.16 % BREAKDOWN OF TOTAL CONSUMER CATERING MARKET VALUE BY PROVINCE IN CHINA, 2000-2006
- Table 1.17 % ANNUAL GROWTH OF TOTAL CONSUMER CATERING MARKET VALUE BY PROVINCE IN CHINA, 2000-2006
- 1.4.2 Provincial Markets: Per Capita Values
- Table 1.18 PER CAPITA CONSUMER CATERING MARKET VALUE (RMB) BY PROVINCE IN CHINA, 2000-2006
- Table 1.19 % ANNUAL GROWTH OF PER CAPITA CONSUMER CATERING MARKET VALUE (RMB) BY PROVINCE IN CHINA, 2000-2006
- Table 1.20 PER CAPITA CONSUMER CATERING MARKET VALUE (US$) BY PROVINCE IN CHINA, 2000-2006
- 1.5 Provincial Catering Outlets
- Table 1.21 TOTAL CONSUMER CATERING OUTLETS BY PROVINCE IN CHINA, 2000-2006
- Table 1.22 AVERAGE NUMBER POPULATION PER CONSUMER CATERING OUTLET BY PROVINCE IN CHINA, 2000-2006
- Table 1.23 % BREAKDOWN TOTAL CONSUMER CATERING OUTLETS BY PROVINCE IN CHINA, 2000-2006
- Table 1.24 % ANNUAL GROWTH OF CONSUMER CATERING OUTLETS BY PROVINCE IN CHINA, 2000-2006
- 1.6 Provincial Catering Employees
- Table 1.25 TOTAL CONSUMER CATERING EMPLOYEES BY PROVINCE IN CHINA, 2000-2006
- Table 1.26 AVERAGE NUMBER OF EMPLOYEES PER CONSUMER CATERING OUTLET BY PROVINCE IN CHINA, 2000-2006
- Table 1.27 % BREAKDOWN TOTAL CONSUMER CATERING EMPLOYEES BY PROVINCE IN CHINA, 2000-2006
- Table 1.28 % ANNUAL GROWTH OF CONSUMER CATERING EMPLOYEES BY PROVINCE IN CHINA, 2000-2006
- 1.7 Key Cities Compared
- 1.7.1 Key Cities Compared: Overall Values
- Table 1.29 KEY CITY TOTAL CONSUMER EXPENDITURE AND CATERING SPENDING COMPARED, 2000-2006
- 1.7.2 Key Cities Compared: Per Capita Values
- Table 1.30 KEY CITY PER CAPITA CATERING SPENDING COMPARED, 2000-2006
- 1.7.3 Key Cities Compared: Overall Transactions
- Table 1.31 KEY CITY TOTAL CATERING TRANSACTIONS COMPARED, 2000-2006
- 1.7.4 Key Cities Compared: Average Transactions
- Table 1.32 KEY CITY AVERAGE CATERING TRANSACTION VALUES COMPARED, 2000-2006
- 1.7.5 Key Cities Compared: Outlets & Employees
- Table 1.33 KEY CITY CATERING OUTLETS AND EMPLOYEES COMPARED, 2000-2006
- 1.7.6 Key Cities Compared: Beijing
- Beijing Overview
- Beijing Market Value
- Table 1.34 BEIJING CONSUMER CATERING MARKET VALUE BY SECTOR, 2000-2006
- Beijing Transactions
- Table 1.35 BEIJING CONSUMER CATERING MARKET VOLUME TRANSACTIONS BY SECTOR, 2000-2006
- Beijing Average Transactions
- Table 1.36 BEIJING CONSUMER CATERING MARKET AVERAGE TRANSACTION VALUES BY SECTOR, 2000-2006
- Beijing Market Indicators
- Table 1.37 BEIJING MUNICIPALITY: POPULATION, CONSUMPTION & GDP, 2000-2006
- Beijing Market Potential
- Beijing Foodservice Consumers
- Beijing Supply Chain Analysis
- 1.7.7 Key Cities Compared: Chongqing
- Chongqing Overview
- Chongqing Market Value
- Table 1.38 CHONGQING CONSUMER CATERING MARKET VALUE BY SECTOR, 2000-2006
- Chongqing Transactions
- Table 1.39 CHONGQING CONSUMER CATERING MARKET VOLUME TRANSACTIONS BY SECTOR, 2000-2006
- Chongqing Average Transactions
- Table 1.40 CHONGQING CONSUMER CATERING MARKET AVERAGE TRANSACTION VALUES BY SECTOR, 2000-2006
- Chongqing Market Indicators
- Table 1.41 CHONGQING MUNICIPALITY: POPULATION, CONSUMPTION & GDP, 2000-2006
- Chongqing Market Potential
- Chongqing Foodservice Consumers
- Chongqing Supply Chain Analysis
- 1.7.8 Key Cities Compared: Guangzhou
- Guangzhou Overview
- Guangzhou Market Value
- Table 1.42 GUANGZHOU CONSUMER CATERING MARKET VALUE BY SECTOR, 2000-2006
- Guangzhou Transactions
- Table 1.43 GUANGZHOU CONSUMER CATERING MARKET VOLUME TRANSACTIONS BY SECTOR, 2000-2006
- Guangzhou Average Transactions
- Table 1.44 GUANGZHOU CONSUMER CATERING MARKET AVERAGE TRANSACTION VALUES BY SECTOR, 2000-2006
- Guangzhou Market Indicators
- Table 1.45 GUANGZHOU MUNICIPALITY: POPULATION, CONSUMPTION & GDP, 2000-2006
- Special Economic Zones
- Hong Kong Influence
- Guangzhou Market Potential
- Guangzhou Foodservice Consumers
- Guangzhou Supply Chain Analysis
- 1.7.9 Key Cities Compared: Shanghai
- Shanghai Overview
- Shanghai Market Value
- Table 1.46 SHANGHAI CONSUMER CATERING MARKET VALUE BY SECTOR, 2000-2006
- Shanghai Transactions
- Table 1.47 SHANGHAI CONSUMER CATERING MARKET VOLUME TRANSACTIONS BY SECTOR, 2000-2006
- Shanghai Average Transactions
- Table 1.48 SHANGHAI CONSUMER CATERING MARKET AVERAGE TRANSACTION VALUES BY SECTOR, 2000-2006
- Shanghai Market Indicators
- Table 1.49 SHANGHAI MUNICIPALITY: POPULATION, CONSUMPTION & GDP, 2000-2006
- Shanghai Market Potential
- Shanghai Foodservice Consumers
- Shanghai Supply Chain Analysis
- 1.8 Market Shares
- 1.8.1 Market Shares: By Revenues
- Table 1.50 CHINA’S 9 LEADING CATERING CHAINS BY REVENUE, 2003-2006
- 1.8.2 Market Shares: By Outlets
- Table 1.51 CHINA’S 9 LEADING CATERING CHAINS BY OUTLETS, 2003-2006
- 1.8.3 Market Shares: By Revenue Per Outlet
- Table 1.52 CHINA’S 9 LEADING CATERING CHAINS BY AVERAGE REVENUE PER OUTLET, 2003-2006
- 1.9 Outlook
- 1.9.1 Outlook: Total Market Forecast
- Table 1.53 TOTAL FORECAST MARKET VALUE FOR FOODSERVICE IN CHINA, 2007-2011
- Table 1.54 TOTAL FORECAST MARKET VOLUME FOR FOODSERVICE IN CHINA, 2007-2011
- 1.9.2 Outlook: Sector Value Forecast
- Table 1.55 TOTAL FORECAST FOODSERVICE MARKET VALUE BY SECTOR IN CHINA, 2007-2011
- 1.9.3 Outlook: Sector Volume Forecast
- Table 1.56 TOTAL FORECAST FOODSERVICE MARKET VOLUME TRANSACTIONS BY SECTOR IN CHINA, 2007-2011
- 1.9.4 Outlook: Key City Value Forecast
- Table 1.57 KEY CITY FORECAST CATERING SPENDING BY CITY COMPARED, 2007-2011
- 1.9.5 Outlook: Key City Per Capita Forecast
- Table 1.58 KEY CITY FORECAST PER CAPITA CATERING SPENDING BY CITY COMPARED, 2007-2011
- 1.9.6 Outlook: Key City Transaction Forecast
- Table 1.59 KEY CITY FORECAST CATERING TRANSACTIONS BY CITY COMPARED, 2007-2011
- 1.9.7 Outlook: Key City Transaction Value Forecast
- Table 1.60 KEY CITY FORECAST CATERING AVERAGE TRANSACTIONS VALUE BY CITY COMPARED, 2007-2011
- 2 TRENDS AFFECTING THE INDUSTRY
- 2.1 Legal Environment
- 2.1.1 Legal Environment: Franchise Law
- 2.1.2 Legal Environment: Styrofoam Controls
- 2.1.3 Legal Environment: Hostess Taxes
- 2.2 Changing Consumer Habits
- 2.2.1 Changing Consumer Habits: Eating Habits & Growing Waistlines
- 2.2.2 Changing Consumer Habits: Tourism Spending
- Table 2.1 DOMESTIC TOURISM SPENDING BY SECTOR IN CHINA, 2000-2006
- 2.2.3 Changing Consumer Habits: Consumer Concerns
- Food Poisoning: Bad Practice
- Going Green
- Genetically Modified (GM) Food
- Vegetarianism
- 2.3 Format Trends
- 2.3.1 Format Trends: Food Courts, Clustering & Concept
- 2.3.2 Format Trends: Internet Cafés
- 2.3.3 Format Trends: Visitor Attraction Foodservice
- 2.4 Foreign Market Penetration & Influence
- 2.5 Operating Issues
- 2.5.1 Operating Issues: Investment
- 2.5.2 Operating Issues: Franchising
- 2.5.3 Operating Issues: Rent
- Table 2.2 NATIONAL AVERAGE CATERING PROPERTY RENTAL PRICE, 2000-2006
- 2.5.4 Operating Issues: Operating Costs
- Salaries
- Table 2.3 AVERAGE CATERING STAFF SALARIES BY PROVINCE, 2000-2006
- Table 2.4 % ANNUAL & TOTAL GROWTH OF AVERAGE CATERING STAFF SALARIES BY PROVINCE, 2000-2006
- Table 2.5 AVERAGE CATERING STAFF SALARY BILL PER OUTLET, 2000-2006
- Business Taxes
- 2.5.5 Operating Issues: Profit Margin
- Table 2.6 AVERAGE CATERING OUTLET TURNOVER INCOME VERSUS OPERATING COSTS, 2000-2006
- 2.6 Catering Marketing
- 2.6.1 Catering Marketing: Fast-food Advertising
- McDonald’s - Beefing Up
- KFC - Chickening Out
- 2.6.2 Catering Marketing: New Trends
- 2.7 Consumer Profiles
- 2.7.1 Consumer Profile: Overview
- 2.7.2 Consumer Profile: Professional Urban Dwellers
- 2.7.3 Consumer Profile: Teenagers
- 2.7.4 Consumer Profile: Children
- 3 SWOT ANALYSIS
- 3.1 Strengths
- 3.2 Weaknesses
- 3.3 Opportunities
- 3.4 Threats
- 5 LEADING COMPANY PROFILES
- 5.1 China Baisheng (Yum! Brands) Catering Group
- 5.1.1 China Baisheng (Yum! Brands): Company Details
- 5.1.2 China Baisheng (Yum! Brands): Company Background
- 5.1.3 China Baisheng (Yum! Brands): Financial Summary
- Table 5.1 CHINA BAISHENG (YUM! BRANDS): FINANCIAL RESULTS, 2003-2006*
- 5.2 China Quanjude (Group) Co., Ltd.
- 5.2.1 China Quanjude: Company Details
- 5.2.2 China Quanjude: Company Background & Activities
- 5.2.3 China Quanjude: Financial Summary
- Table 5.2 CHINA QUANJUDE CO., LTD.: FINANCIAL RESULTS, 2003-2006*
- 5.3 Chongqing Dezhuang Group
- 5.3.1 Chongqing Dezhuang: Company Details
- 5.3.2 Chongqing Dezhuang: Company Background & Activities
- 5.3.3 Chongqing Dezhuang: Financial Summary
- Table 5.3 CHONGQING DEZHUANG GROUP: FINANCIAL RESULTS, 2003-2006*
- 5.4 Chongqing Qinma Catering Culture Co., Ltd.
- 5.4.1 Chongqing Qinma Catering Culture: Company Details
- 5.4.2 Chongqing Qinma Catering Culture: Company Background & Activities
- 5.4.3 Chongqing Qinma Catering Culture: Financial Summary
- Table 5.4 CHONGQING QINMA CATERING CULTURE CO., LTD.: FINANCIAL RESULTS, 2003-2006*
- 5.5 Chongqing Xiaotian'e Investment (Group) Co., Ltd.
- 5.5.1 Chongqing Xiaotian'e Investment: Company Details
- 5.5.2 Chongqing Xiaotian'e Investment: Company Background & Activities
- 5.5.3 Chongqing Xiaotian'e Investment: Financial Summary
- Table 5.5 CHONGQING XIAOTIAN'E INVESTMENT (GROUP) CO., LTD.: FINANCIAL RESULTS, 2003-2006*
- 5.6 Inner Mongolia Xiaofeiyang (Little Sheep) Catering Chain Co., Ltd.
- 5.6.1 Inner Mongolia Xiaofeiyang Catering Chain: Company Details
- 5.6.2 Inner Mongolia Xiaofeiyang Catering Chain: Company Background & Activities
- 5.6.3 Inner Mongolia Xiaofeiyang Catering Chain: Financial Summary
- Table 5.6 INNER MONGOLIA XIAOFEIYANG CATERING CHAIN CO., LTD.: FINANCIAL RESULTS, 2003-2006*
- 5.7 Inner Mongolia Xiaoweiyang (Little Lamb) Catering Chain Co., Ltd.
- 5.7.1 Inner Mongolia Xiaoweiyang Catering Chain: Company Details
- 5.7.2 Inner Mongolia Xiaoweiyang Catering Chain: Company Background & Activities
- 5.7.3 Inner Mongolia Xiaoweiyang Catering Chain: Financial Summary
- Table 5.7 INNER MONGOLIA XIAOWEIYANG CATERING CHAIN CO., LTD.: FINANCIAL RESULTS, 2003-2006*
- 5.8 McDonald's China
- 5.8.1 McDonald's China: Company Details
- 5.8.2 McDonald's China: Company Background & Activities
- 5.8.3 McDonald's China: Financial Summary
- Table 5.8 MCDONALD'S CHINA: FINANCIAL RESULTS, 2003-2006*
- 5.9 Tianjin Dicos Foods Development Co., Ltd.
- 5.9.1 Tianjin Dicos Foods Development: Company Details
- 5.9.2 Tianjin Dicos Foods Development: Company Background & Activities
- 5.9.3 Tianjin Dicos Foods Development: Financial Summary
- Table 5.9 TIANJIN DICOS FOODS DEVELOPMENT CO., LTD.: FINANCIAL RESULTS, 2003-2006*
- 6 OTHER SIGNIFICANT COMPANIES
- 6.1 Beijing Xiaotudou Enterprise (Group) Co., Ltd.
- 6.2 Café de Coral (CDC) Holdings Ltd.
- 6.3 California Beef Noodle King
- 6.4 California Fried Chicken
- 6.5 Dairy Queen
- 6.6 Delifrance Asia/Vie de France (Beijing)
- 6.7 Domino’s Pizza
- 6.8 Donglaishun
- 6.9 Doujiang Dawang
- 6.10 Fairwood Holdings Ltd
- 6.11 Gino’s Pasta-Cappuccino Cafe
- 6.12 Häagen-Dazs/Diageo
- 6.13 Hard Rock Café International Inc.
- 6.14 Hawaii Express Inc.
- 6.15 Henry J. Beans
- 6.16 Hooter’s of America Inc.
- 6.17 Jack’s Place
- 6.18 Kenny Rogers Roasters
- 6.19 Lan Kwai Fong Restaurant Group
- 6.20 Malan Noodle Fastfood
- 6.21 Melrose Pizza Café
- 6.22 Mister Donut/Duskin Company
- 6.23 Moon Shanghai
- 6.24 MOS Food Services
- 6.25 Ni Wo Ta
- 6.26 Pizza Italia
- 6.27 Planet Shanghai
- 6.28 Popeye’s Chicken & Biscuits
- 6.29 Seaport Catering Group Co., Ltd.
- 6.30 Shanghai Dah Chong Cooked Food Chain Store
- 6.31 Shanghai Renjia Group
- 6.32 Shijiazhuang’s Xinyanchun Group
- 6.33 Shlotzsky’s
- 6.34 Starbucks
- 6.35 Subway
- 6.36 Sumo Sushi
- 6.37 TCBY Systems Inc.
- 6.38 TGI Friday’s
- 6.39 Tieban Steak Restaurants
- 6.40 Tony Roma’s
- 6.41 Xiao Ting Catering Management (Shanghai) Co., Ltd.
- 6.42 Xinya Group Company Ltd
- 6.43 Zhen Ding Chicken
- 7 CONTACTS
- 7.1 Trade Organisations
- 7.1.1 China International Franchisers Association (CIFA)
- 7.1.2 China Chain Stores and Franchising Association (CCSFA)
- 7.1.3 China Advertising Association
- 7.1.4 Guangdong Chain Operations Association
- 8 RELEVANT TRADE FAIRS & EXHIBITIONS
- 8.1 International Packing, Printing, Food Processing & Packaging & Plastic Machinery Fair (Hangzhou)
- 8.2 Tianjin Exhibition on Food Machinery & Packing
- 8.3 Trade Show of Machinery for Print, Packaging, Plastic Products & Food
- 8.4 Food Ingredients & Food Ingredients Asia
- 8.5 Agro-Foodtech
- 8.6 SIAL China
- 8.7 International Fast-food Products Exhibition
- 8.8 Zhengzhou Sugar, Alcoholic Drink & Food Trade Show
- 8.9 Guangzhou Exhibition on Machinery for Food, Packaging, Printing & Plastics
- 8.10 China Northeast International Exhibition on Food, subsidiary Material, Processing Technology & Equipment
- 8.11 International Exhibition For Food & Drink South China
- 8.12 International Exhibition For Hotel & Bakery South China
- 8.13 International Quick Frozen Food Exhibition
- 8.14 Beijing National Food & Food Processing Machine & Packaging Machinery Show
- 8.15Food China
- 8.16 International Food, Packaging, Print, Plastic Products Exhibition
- 8.17 Zhejiang Food & Drink Summer Sales Show
- 8.18 Dalian International Food Manufacturing & Packaging Machine Exhibition/Dalian International Food, Raw Materials & Food Additives Show
- 8.19 Shanghai International Food Machine & Package Machine Expo
- 8.20 China International Fair For Food, Food Processing & Packaging
- 8.21 Shanghai International Supermarket Expo
- 8.22 Shanghai International Food Expo
- 8.23 Packtech & Foodtech
- 8.24 Liaoning Food Show
- 8.25 Food & Hotel China
- 8.26 Food & Hotel South China
- 8.27 Chengdu International Food , Food Processing & Packaging Show
- 8.29 International Food Show
- 8.30 Interfood Shanghai
- 8.31 International Food Processing & Packaging Machinery Exhibition
- 8.32 China Food Industry Exhibition
- 8.33 China International Franchise Exhibition & Conference
- 8.34 International Franchise Conference & Exhibition
- 8.35 International Franchise Exhibition & Symposium
- 8.36 China International for Hotel & Restaurant Facilities, Equipment & Services, Food & Beverages (Hotel China)
- 1 MARKET BACKGROUND
- A.1 Fast Facts
- A.2 Regions of China
- Map A.1 CHINA: PROVINCES AND MUNICIPALITIES
- A.3 Demographics
- A.3.1 Demographics: Total Population
- Table A.1 TOTAL POPULATION, 2000-2006
- A.3.2 Demographics: Population by Location
- Table A.2 POPULATION BY URBAN-RURAL DIVIDE, 2000-2006
- A.3.3 Demographics: Population Breakdown by Location
- Table A.3 POPULATION % BREAKDOWN BY URBAN-RURAL DIVIDE, 2000-2006
- A.3.4 Demographics: Population by Province
- Table A.4 POPULATION BY PROVINCE, 2000-2006
- A.3.5 Demographics: Population Density by Province
- Table A.5 POPULATION DENSITY BY PROVINCE, 2003-2006
- A.3.6 Demographics: Population Concentration
- Map A.2 POPULATION CONCENTRATIONS BY PROVINCE, 2006
- A.3.7 Demographics: Population by Gender
- Table A.6 TOTAL POPULATION BY GENDER & % BREAKDOWN, 2000-2006
- A.3.8 Demographics: Population by Age Group
- Table A.7 POPULATION BY AGE GROUP, 2000-2006
- Table A.8 % BREAKDOWN OF POPULATION BY AGE GROUP, 2000-2006
- A.4 Consumer Attitudes
- A.4.1 Consumer Attitudes: Overview
- A.4.2 Consumer Attitudes: Response to Political Change
- A.4.2 Consumer Attitudes: Response to Economic Change
- A.4.3 Consumer Attitudes: Changes in Lifestyle
- Livelihood
- Individual loans
- Housing
- Possessions
- Travel
- Entertainment
- Health and Fitness
- Purchasing Influences
- Taboos
- A.5 Consumer Wealth
- A.5.1 Consumer Wealth: GDP and Cost of Living
- Dealing with WTO
- China’s New Middle Class
- Table A.9 MIDDLE AND UPPER INCOME HOUSEHOLDS IN CHINA, 1995/2000/2005/2010/2015
- Table A.10 TOTAL CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS, 2005/2010/2015
- Table A.11 CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS & % OF TOTAL HOUSEHOLDS, 1995/2000/2005/2010/2015
- Confident Shoppers
- Table A.12 GDP AND COST OF LIVING INDEX, 2000-2006
- A.5.2 Consumer Wealth: Provincial Differences in GDP
- Table A.13 GDP BY PROVINCE, 2000-2006
- A.5.3 Consumer Wealth: GDP Growth by Province
- Table A.14 GDP GROWTH BY PROVINCE, 2000-2006
- A.5.4 Consumer Wealth: GDP Per Capita by Province
- Table A.15 PER CAPITA GDP BY PROVINCE, 2000-2006
- A.5.5 Consumer Wealth: Concentration of Wealth by Province
- Map A.3 VALUE OF GDP PER CAPITA BY PROVINCE, 2006
- A.5.6 Consumer Wealth: The Major Cities
- Table A.16 LEADING CITIES KEY ECONOMIC INDICATORS, 2006
- A.6 Households
- A.6.1 Households: Overview of Household Conditions
- A.6.2 Households: Total Households by Size
- Table A.17 NUMBER OF HOUSEHOLDS BY SIZE, 2000-2006
- A.6.3 Households: Total households by Urban/Rural Split
- Table A.18 NUMBER AND SIZE OF HOUSEHOLDS BY LOCATION, 2000-2006
- A.6.4 Households: Income Earners Per Household
- Table A.19 AVERAGE NUMBER OF INCOME EARNERS PER HOUSEHOLD, 2000-2006
- A.7 Employment
- A.7.1 Employment: Number of Workers by Sector
- Table A.20 NATIONAL EMPLOYMENT BY SECTOR, 2000-2006
- A.7.2 Employment: Growth by Sector
- Table A.21 GROWTH IN EMPLOYMENT BY SECTOR, 2000-2006
- A.7.3 Employment: Number of Workers by Gender
- Table A.22 TOTAL NATIONAL WORKFORCE BY GENDER, 2000-2006
- A.7.3 Employment: Number of Workers by Habitation
- Table A.23 NATIONAL WORKFORCE BY HABITATION, 2000-2006
- A.7.4 Employment: Urban Unemployment
- Table A.24 URBAN UNEMPLOYMENT RATES, 2000-2006
- A.8 Consumer Income
- A.8.1 Consumer Income: Average Incomes by Sector
- Table A.25 AVERAGE INCOMES BY SECTOR, 2000-2006
- A.8.2 Consumer Income: Growth by Sector
- Table A.26 GROWTH IN AVERAGE INCOMES BY SECTOR, 2000-2006
- A.8.3 Consumer Income: Average Incomes by Region
- Table A.27 AVERAGE INCOMES BY REGION, 2000-2006
- A.8.4 Consumer Income: Growth by Region
- Table A.28 GROWTH IN AVERAGE INCOMES BY REGION, 2000-2006
- A.9 Consumer Market
- A.9.1 Consumer Market: Spending Trends
- Table A.29 CONSUMER EXPENDITURE* BY BROAD SECTOR AT CURRENT PRICES, 2000-2006*
- A.9.2 Consumer Market: Per Capita Consumer Expenditure
- Table A.30 PER CAPITA CONSUMER EXPENDITURE* BY BROAD SECTOR AT CURRENT PRICES, 2000-2006*
- A.9.3 Consumer Market: Retail Sales and Consumer Spending
- Table A.31 RETAIL SALES AS A PROPORTION OF CONSUMER EXPENDITURE*, 2000-2006
- A.9.4 Consumer Market: Urban Income and Spending Compared
- Table A.32 URBAN AVERAGE ANNUAL INCOME/EXPENDITURE, 2000-2006
- A.10 Exchange Rates
- A.10.1 Exchange Rates: China
- Table A.33 AVERAGE ANNUAL RENMINBI EXCHANGE RATES AGAINST A VARIETY OF CURRENCIES, 2000-2006
- A.10.2 Exchange Rates: Hong Kong
- Table A.34 AVERAGE ANNUAL HONG KONG DOLLAR EXCHANGE RATES AGAINST THE UNITED STATES DOLLAR AND RENMINBI, 2000-2006
AbstractConsumer catering has come along way in the past few decades, especially since the opening-up of the economy since the late 1980s, and the introduction of foreign fast-food marketing methods.
Yet China’s consumer catering market remains strongly attached to its local traditions. These entrenched traditions have forced the foreign invaders to adapt both their menus and the way they do business in order to suit local tastes, all at the same time that they have been forced to change their operating methods in their established markets in North America and Europe.
The massive changes that China has been seen over the past few years have also forced changes on the whole industry.
When a society and economy, such as China’s, undergoes such massive change over a short period of time, people begin to get used to a constant renewal of ideas and circumstances, and aspirations tend to fixate on the newest and most outstanding. Thus, the catering and fast-food sector has had to continually recreate and reinvent is offering in order to maintain consumer interest and loyalty.
For large-scale operators, creating brand loyalty across a chain of outlets over such a large and diverse country as China has been a huge and difficult undertaking. Small- and medium-sized operators have had to face continually changing competition, forcing them to continually invest in upping their own competitive edge, in order both to compete, but ultimately simply to survive.
Issues such as branding, hygiene, staff training and retention, location in cities that are continually being rebuilt, décor, service, home delivery, etc., are all issues that caterers must address in order to maintain their competitive edge, and keep in business. With the market having become so complex and competitive, it is no wonder that outlets come and go with alarming frequency, as do fads and fashions in dining.
Yet, despite the continually shifting ground rules, created by continually shifting consumer aspirations and demands, the industry has flourished. Within the industry, there have been some major success stories - all the more successful for having survived and flourished in such a demanding market.
Among the most interesting successes have been the emerging Chinese chains, which are becoming viable competitors for the massive foreign fast-foot and restaurant chains. These domestic leaders in the catering market are creating a new definition of the Chinese dining experience, and even redefining and rebranding old concepts, such as the teahouse.
The result of such massive change, over the past couple of decades, is a very diverse market, covering many cuisine sectors, and a diverse demographic. As the consumer market in China continues to grow apace, so this diversity can only be expected to increase. This will also strengthen the market and the leading players, who are beginning to expand their geographical spread and influence, much further afield from their home markets, including overseas expansion.
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US: 800.298.5699
Int'l: +1.240.747.3093
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