Mobile TV: Executing the Vision : Market Research Report

Mobile TV: Executing the Vision

Published by: Telecom Trends International

Published: Nov. 1, 2007 - 161 Pages

1. EXECUTIVE SUMMARY
2. SCOPE AND METHODOLOGY: 2.1 SCOPE; 2.2 ASSUMPTIONS; 2.3 METHODOLOGY; 2.4 TARGET AUDIENCE
3. VIDEO COMPRESSION: 3.1 EVOLUTION OF MPEG FILE FORMATS; 3.2 NEXT-GENERATION VIDEO CODING; 3.3 COMPARATIVE ANALYSIS
4. STREAMING MEDIA: 4.1 STREAMING MEDIA CHARACTERISTICS; 4.2 STREAMING MEDIA DELIVERY; 4.3 MEDIA PLAYER VENDOR OFFERINGS; 4.4 COMPETITIVE STRATEGIES; 4.5 WIRELESS VS. WIRELINE STREAMING
5. IPTV: 5.1 IPTV EVOLUTION; 5.2 IPTV APPLICATIONS; 5.3 IPTV BENEFITS
6. BROADCAST TV: 6.1 ANALOG TV; 6.2 DIGITAL TV
7. MOBILE TV TYPES: 7.1 IN-BAND VS. OUT-OF-BAND TV; 7.2 BROADCAST SPECTRUM VS. NON-BROADCAST SPECTRUM; 7.3 TERRESTRIAL VS. SATELLITE/ TERRESTRIAL HYBRID TRANSMISSION; 7.4 STREAMING VS. DOWNLOADING; 7.5 STREAMING VS. BROADCASTING; 7.6 UNICAST VS. BROADCAST/MULTICAST; 7.7 BROADCAST VS. MULTICAST
8. IN-BAND MOBILE TV SYSTEMS: 8.1 IN-BAND UNICAST SYSTEMS; 8.2 IN-BAND BROADCAST/MULTICAST SYSTEMS; 8.3 SYSTEM CHARACTERISTICS; 8.4 MODES OF SERVICE DELIVERY; 8.5 SERVICES AND APPLICATIONS; 8.6 IN-BAND BROADCAST/MULTICAST NETWORKS - DEMAND DRIVERS; 8.7 IN-BAND BROADCAST/MULTICAST NETWORKS - DEMAND INHIBITORS
9. IN-BAND SYSTEMS - COMMERCIAL DEPLOYMENTS: 9.1 MOBITV; 9.2 TDTV
10. OUT-OF-BAND MOBILE TV NETWORKS: 10.1 NETWORK CHARACTERISTICS; 10.2 TECHNOLOGIES’ OVERVIEW
11. SATELLITE - DIGITAL MEDIA BROADCASTING: 11.1 TECHNOLOGY; 11.2 MARKETPLACE DEVELOPMENTS; 11.3 DEVICES; 11.4 FUTURE DIRECTION
12. TERRESTRIAL - DIGITAL MULTIMEDIA BROADCASTING: 12.1 TECHNOLOGY; 12.2 MARKETPLACE DEVELOPMENTS; 12.3 DEVICES; 12.4 FUTURE DIRECTION
13. DIGITAL VIDEO BROADCASTING - HANDHELD: 13.1 TECHNOLOGY OVERVIEW; 13.2 MARKETPLACE DEVELOPMENTS; 13.3 DEVICES; 13.4 FUTURE DIRECTION
14. DIGITAL VIDEO BROADCASTING - SATELLITE SERVICES TO HANDHELDS: 14.1 TECHNOLOGY; 14.2 MARKETPLACE DEVELOPMENTS; 14.3 DEVICES; 14.4 FUTURE DIRECTION
15. MEDIAFLO: 15.1 TECHNOLOGY OVERVIEW; 15.2 MARKETPLACE DEVELOPMENTS; 15.3 DEVICES; 15.4 FUTURE DIRECTION
16. ADVANCED-VSB: 16.1 TECHNOLOGY OVERVIEW; 16.2 MARKETPLACE DEVELOPMENTS; 16.3 DEVICES; 16.4 FUTURE DIRECTION
17. INTEGRATED SERVICES DIGITAL BROADCASTING - ONE SEG: 17.1 TECHNOLOGY OVERVIEW; 17.2 MARKETPLACE DEVELOPMENTS; 17.2.1 Japan; 17.2.2 Brazil; 17.3 DEVICES; 17.4 FUTURE DIRECTION
18. DAB-IP MOBILE TV STANDARD: 18.1 TECHNOLOGY OVERVIEW; 18.2 MARKETPLACE DEVELOPMENTS; 18.3 DEVICES; 18.4 FUTURE DIRECTION
19. CHINA MULTIMEDIA MOBILE BROADCASTING: 19.1 TECHNOLOGY OVERVIEW; 19.2 MARKETPLACE DEVELOPMENTS; 19.3 DEVICES; 19.4 FUTURE DIRECTION
20. CONVERGED MOBILE TV NETWORKS: 20.1 COMBINED NETWORK ARCHITECTURES; 20.2 MOBITV’S UNIFIED NETWORK SOLUTION; 20.3 OMA BCAST
21. REGIONAL TRENDS: 21.1 NORTH AMERICA; 21.2 EUROPE; 21.3 ASIA-PACIFIC; 21.4 LATIN AMERICA; 21.5 AFRICA AND MIDDLE EAST
22. IMPLEMENTING MOBILE TV: 22.1 VALUE CHAIN; 22.3 SERVICE DELIVERY; 22.4 PROGRAMMING; 22.5 REPURPOSING CONTENT; 22.6 ROLE OF WI-FI AND WIMAX
23. BILLING AND SERVICE PROVISIONING: 23.1 REVENUE MODELS; 23.2 BILLING SYSTEMS; 23.3 SERVICE PROVISIONING
24. MARKET FORECAST: 24.1 MOBILE TV USER FORECAST; 24.2 REVENUE FORECAST; 24.3 REGIONAL
25. CONCLUSIONS AND RECOMMENDATIONS: 25.1 CONCLUSIONS; 25.2 RECOMMENDATIONS
GLOSSARY
Figures: Figure 1: Global Free-to-Air Mobile and Mobile Pay-TV Users, 2006-2013; Figure 2: Global Mobile TV Users, 2006-2013; Figure 3: Global Mobile Pay-TV Subscribers, 2006-2013; Figure 4: Global Share of Mobile TV Users by Technology, 2006; Figure 5: Global Share of Mobile TV Users by Technology, 2013; Figure 6: Global Share of Mobile Pay-TV Subscribers by Technology, 2006; Figure 7: Global Share of Mobile Pay-TV Subscribers by Technology, 2013; Figure 8: European Mobile TV Users, 2006-2013; Figure 9: European Mobile Pay-TV Subscribers, 2006-2013; Figure 10: European Share of Mobile TV Users by Technology, 2006; Figure 11: European Share of Mobile TV Users by Technology, 2013; Figure 12: European Share of Mobile Pay-TV Subscribers by Technology, 2006; Figure 13: European Share of Mobile Pay-TV Subscribers by Technology, 2013; Figure 14: North American Mobile TV Users, 2006-2013; Figure 15: North American Mobile Pay-TV Subscribers, 2006-2013; Figure 16: North American Share of Mobile TV Users by Technology, 2006; Figure 17: North American Share of Mobile TV Users by Technology, 2013; Figure 18: North American Share of Mobile Pay-TV Subscribers by Technology, 2006; Figure 19: North American Share of Mobile Pay-TV Subscribers by Technology, 2013; Figure 20: Asia-Pacific Mobile TV Users, 2006-2013; Figure 21: Asia-Pacific Mobile Pay-TV Subscribers, 2006-2013; Figure 22: Asia-Pacific Share of Mobile TV Users by Technology, 2006; Figure 23: Asia-Pacific Share of Mobile TV Users by Technology, 2013; Figure 24: Asia-Pacific Share of Mobile Pay-TV Subscribers by Technology, 2006; Figure 25: Asia-Pacific Share of Mobile Pay-TV Subscribers by Technology, 2013; Figure 26: Latin American Mobile TV Users, 2006-2013; Figure 27: Latin American Mobile Pay-TV Subscribers, 2006-2013; Figure 28: Latin American Share of Mobile TV Users by Technology, 2006; Figure 29: Latin American Share of Mobile TV Users by Technology, 2013; Figure 30: Latin American Share of Mobile Pay-TV Subscribers by Technology, 2006; Figure 31: Latin American Share of Mobile Pay-TV Subscribers by Technology, 2013; Figure 32: Africa-Middle East Mobile TV Users, 2006-2013; Figure 33: Africa-Middle East Mobile Pay-TV Subscribers, 2006-2013; Figure 34: Africa-Middle East Share of Mobile TV Users by Technology, 2006; Figure 35: Africa-Middle East Share of Mobile TV Users by Technology, 2013; Figure 36: Africa-Middle East Share of Mobile Pay-TV Subscribers by Technology, 2006; Figure 37: Africa-Middle East Share of Mobile Pay-TV Subscribers by Technology, 2013; Figure 38: Global Mobile Pay-TV Revenue 2006-2013; Figure 39: Global Share of Mobile Pay-TV Revenue by Technology, 2006; Figure 40: Global Share of Mobile Pay-TV Revenue by Technology, 2013; Figure 41: European Mobile Pay-TV Revenue 2006-2013; Figure 42: European Share of Mobile Pay-TV Revenue by Technology, 2006; Figure 43: European Share of Mobile Pay-TV Revenue by Technology, 2013; Figure 44: North American Mobile Pay-TV Revenue 2006-2013; Figure 45: North American Share of Mobile Pay-TV Revenue by Technology, 2006; Figure 46: North American Share of Mobile Pay-TV Revenue by Technology, 2013; Figure 47: Asia-Pacific Mobile Pay-TV Revenue 2006-2013; Figure 48: Asia-Pacific Share of Mobile Pay-TV Revenue by Technology, 2006; Figure 49: Asia-Pacific Share of Mobile Pay-TV Revenue by Technology, 2013; Figure 50: Latin America Mobile Pay-TV Revenue 2006-2013; Figure 51: Latin America Share of Mobile Pay-TV Revenue by Technology, 2006; Figure 52: Latin America Share of Mobile Pay-TV Revenue by Technology, 2013; Figure 53: Africa and Middle East Mobile Pay-TV Revenue 2006-2013; Figure 54: Africa and Middle East Share of Mobile Pay-TV Revenue by Technology, 2006; Figure 55: Africa and Middle East Share of Mobile Pay-TV Revenue by Technology, 2013; Figure 56: Mobile TV Users by Region, 2006-2013; Figure 57: Share of Mobile TV Users by Region, 2006; Figure 58: Share of Mobile TV Users by Region, 2013; Figure 59: Mobile TV Subscribers by Region, 2006-2013; Figure 60: Share of Mobile TV Subscribers by Region, 2006; Figure 61: Share of Mobile TV Subscribers by Region, 2013; Figure 62: Mobile TV Revenue by Region, 2006-2013; Figure 63: Share of Mobile TV Revenue by Region, 2006; Figure 64: Share of Mobile TV Revenue by Region, 2013
Tables: Table 1: Out-of-Band Broadcast Technologies; Table 2: Global Mobile TV Users by Technology, 2006-2013; Table 3: Global Mobile Pay-TV Subscribers by Technology, 2006-2013; Table 4: European Mobile TV Users by Technology, 2006-2013; Table 5: European Mobile Pay-TV Subscribers by Technology, 2006-2013; Table 6: North American Mobile TV Users by Technology, 2006-2013; Table 7: North American Mobile Pay-TV Subscribers by Technology, 2006-2013; Table 8: Asia-Pacific Mobile TV Users by Technology, 2006-2013; Table 9: Asia-Pacific Mobile Pay-TV Subscribers by Technology, 2006-2013; Table 10: Latin American Mobile TV Users by Technology, 2006-2013; Table 11: Latin American Mobile Pay-TV Subscribers by Technology, 2006-2013; Table 12: Africa-Middle East Mobile TV Users by Technology, 2006-2013; Table 13: Africa-Middle East Mobile Pay-TV Subscribers by Technology, 2006-2013; Table 14: Global Mobile Pay-TV Revenue by Technology, 2006-2013; Table 15: European Mobile Pay-TV Revenue by Technology, 2006-2013; Table 16: North American Mobile Pay-TV Revenue by Technology, 2006-2013; Table 17: Asia-Pacific Mobile Pay-TV Revenue by Technology, 2006-2013; Table 18: Latin America Mobile Pay-TV Revenue by Technology, 2006-2013; Table 19: Africa and Middle East Mobile Pay-TV Revenue by Technology, 2006-2013

Abstract

The report, “Mobile TV: Executing the Vision,” provides a comprehensive expose and analysis of the global mobile TV market. The report discusses the status of the major mobile TV technologies in terms of their technological development and market implementation. The report analyzes the role of market drivers and market inhibitors in the growth of mobile TV. The report offers market sizing for mobile TV in terms of subscribers and revenue, and provides detailed forecasts segmented by regions and by technologies.

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Mobile TV: Executing the Vision

Table of Contents

Abstract