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Subway case study: maintaining growth in the fast food market by promoting healthier food offerings

Published by: Datamonitor

Published: Oct. 10, 2007 - 8 Pages


Table of Contents


DATAMONITOR VIEW
CATALYST
SUMMARY
ANALYSIS
Subway's success is built on a healthy image
Subway has maintained strong growth over four decades through franchising
Subway promotes its fresh, healthy ingredients by preparing sandwiches in-store
Subway boosts its health credentials through partnerships with charitable and fundraising organizations
Mr. Subway helps to boost sales by promoting the company's low fat products
Unhealthy options are still offered by Subway but remain less criticized
Subway looks to innovations and diversity to continue growth
New products and delivery channels are designed to improve growth
Drive thru technology finally makes it to Subway
Subway expands breakfast menu to increase its share in a growing market
Subway launches cash card to offer a more convenient service
Expansion into forecourt retailing is designed to maximize on-the-go sales
Subway aims to be global leader
APPENDIX
Case study series
Methodology
Secondary sources
Further reading
Ask the analyst
List of Figures
Figure 1: The First Subway outlet was located in Bridgeport, Connecticut
Figure 2: The Heart Walk fundraising scheme is sponsored by Subway, boosting the company's health credentials
Figure 3: Self service arrives at Subway offering added convenience
Figure 4: TypeFigTitleHere


Abstract

Introduction

This report on Subway forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It focuses on how the company has grown to rival McDonald's global store count and is now poised to become the leading fast food chain in the world.

Scope



Highlights



Reasons to Purchase

Gain insight into the methods used by important industry players to give them a competitive edge Identify specific areas for operational improvements Capitalize on the knowledge of experienced companies when entering a new niche or market


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