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Global Advertising

Published by: Datamonitor

Published: Oct. 16, 2007 - 32 Pages


Table of Contents


EXECUTIVE SUMMARY
CHAPTER 1 Market Overview
1.1 Market Definition
1.2 Research Highlights
1.3 Market Analysis
CHAPTER 2 Market Value
CHAPTER 3 Market Segmentation I
CHAPTER 4 Market Segmentation II
CHAPTER 5 Market Share
CHAPTER 6 Five Forces Analysis
6.1 Summary
6.2 Buyer Power
6.3 Supplier Power
6.4 New Entrants
6.5 Substitutes
6.6 Rivalry
CHAPTER 7 Leading Companies
7.1 Omnicom Group Inc.
7.2 Publicis Groupe SA
7.3 WPP Group plc
CHAPTER 8 Distribution
CHAPTER 9 Market Forecasts
9.1 Market Value Forecast
CHAPTER 10 Appendix
10.1 Methodology
10.2 Industry Associations
10.3 Related Datamonitor Research
LIST OF TABLES
Table 1: Global Advertising Market Value: $ billion, 2002-2006
Table 2: Global Advertising Market Segmentation I: % Share, by Value, 2006
Table 3: Global Advertising Market Segmentation II: % Share, by Value, 2006
Table 4: Global Advertising Market Share: % Share, by Value, 2006
Table 5: Key Facts: Omnicom Group Inc.
Table 6: Key Facts: Publicis Groupe SA
Table 7: Key Facts: WPP Group
Table 8: Global Advertising Distribution: % Share, by Value, 2006
Table 9: Global Advertising Market Value Forecast: $ billion, 2006-2011


Abstract

Datamonitor's Global Advertising industry profile is an essential resource for top-level data and analysis covering the advertising industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope
  • Contains an executive summary and data on value, volume and/or segmentation
  • Provides textual analysis of the industry’s recent performance and future prospects
  • Incorporates in-depth five forces competitive environment analysis and scorecards
  • Includes a five-year forecast of the industry
  • The leading companies are profiled with supporting key financial metrics
  • Supported by the key macroeconomic and demographic data affecting the market
Highlights
  • Detailed information is included on market size, measured by value and/or volume
  • Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape
  • Market shares are covered by manufacturer or brand
Why you should buy this report
  • Spot future trends and developments
  • Inform your business decisions
  • Add weight to presentations and marketing materials
  • Save time carrying out entry-level research
Market Definition

The advertising market consists of agencies providing advertising including display advertising services. The market value reflects income of the agencies from such services. Any currency conversions used in the creation of this report have been calculated using constant 2006 annual average exchange rates.

For the purpose of this report, Europe comprises Belgium, France, Germany, Italy, the Netherlands, Spain, Denmark, Norway, Sweden, Poland, Russia, the Czech Republic, Hungary and the UK.

Asia-Pacific is composed of Australia, China, India, Japan, Singapore, Taiwan and South Korea.

The Americas comprises the US, Canada, Brazil and Mexico.

The global market is composed of Asia-Pacific, Europe and the Americas.


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