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Advertising in China

Published by: Datamonitor

Published: Oct. 16, 2007 - 32 Pages


Table of Contents


EXECUTIVE SUMMARY
CHAPTER 1 Market Overview
1.1 Market Definition
1.2 Research Highlights
1.3 Market Analysis
CHAPTER 2 Market Value
CHAPTER 3 Market Segmentation I
CHAPTER 4 Market Segmentation II
CHAPTER 5 Market Share
CHAPTER 6 Five Forces Analysis
6.1 Summary
6.2 Buyer Power
6.3 Supplier Power
6.4 New Entrants
6.5 Substitutes
6.6 Rivalry
CHAPTER 7 Leading Companies
7.1 Dentsu Inc.
7.2 Publicis Groupe SA
7.3 TOM Online Inc
CHAPTER 8 Distribution
CHAPTER 9 Market Forecasts
9.1 Market Value Forecast
CHAPTER 10 Macroeconomic Indicators
CHAPTER 11 Appendix
11.1 Methodology
11.2 Industry Associations
11.3 Related Datamonitor Research
LIST OF TABLES
Table 1: China Advertising Market Value: $ billion, 2002-2006
Table 2: China Advertising Market Segmentation I: % Share, by Value, 2006
Table 3: China Advertising Market Segmentation II: % Share, by Value, 2006
Table 4: China Advertising Market Share: % Share, by Value, 2006
Table 5: Key Facts: Dentsu Inc.
Table 6: Key Financials: Dentsu Inc.
Table 7: Key Facts: Publicis Groupe SA
Table 8: Key Facts: TOM Online Inc
Table 9: Key Financials: TOM Online Inc
Table 10: China Advertising Distribution: % Share, by Value, 2006
Table 11: China Advertising Market Value Forecast: $ billion, 2006-2011
Table 12: China Size of Population (million) , 2002-2006
Table 13: China GDP (1995=100), 2002-2006
Table 14: China Inflation, 2002-2006
Table 15: China Exchange Rate, 2002-2006


Abstract

Datamonitor's Advertising in China industry profile is an essential resource for top-level data and analysis covering the advertising industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope
  • Contains an executive summary and data on value, volume and/or segmentation
  • Provides textual analysis of the industry’s recent performance and future prospects
  • Incorporates in-depth five forces competitive environment analysis and scorecards
  • Includes a five-year forecast of the industry
  • The leading companies are profiled with supporting key financial metrics
  • Supported by the key macroeconomic and demographic data affecting the market
Highlights
  • Detailed information is included on market size, measured by value and/or volume
  • Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape
  • Market shares are covered by manufacturer or brand
Why you should buy this report
  • Spot future trends and developments
  • Inform your business decisions
  • Add weight to presentations and marketing materials
  • Save time carrying out entry-level research
Market Definition

The advertising market consists of agencies providing advertising including display advertising services. The market value reflects income of the agencies from such services. Any currency conversions used in the creation of this report have been calculated using constant 2006 annual average exchange rates.

Asia-Pacific is composed of Australia, China, India, Japan, Singapore, Taiwan and South Korea.


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