2007 Milk and Dairy Alternative Beverages in the U.S. : Market Research Report

2007 Milk and Dairy Alternative Beverages in the U.S.

Published by: Beverage Marketing Corporation

Published: Oct. 1, 2007 - 243 Pages

DEFINITIONS USED IN THIS REPORT
INTRODUCTION
1. THE U.S. MILK MARKET
The National Fluid Milk Market: • Overview; • Per Capita Consumption; • Compound Annual Growth; • Seasons; • Production; • End Uses of Raw Milk
The Regional Fluid Milk Markets: • Consumption; • Production
Exhibits
2. THE U.S. MILK MARKET BY FAT CONTENT
Milk Market by Milk Fat Types: • Overview; • Volume and Growth
Other Fluid Milk Categories: • Overview; • Lactose-Free Milk; • rBGH-Free Milk; • Organic Milk
Exhibits
3. THE U.S. MILK MARKET BY FLAVORS
The Flavored Milk Market: • Overview; • The Flavors; • Buttermilk; • Flavored Milk Brands
Exhibits
4. LEADING DAIRIES
The Top Dairy Companies: • Overview; • Dean Foods; • Kraft Foods; • Land O’ Lakes; • Schreiber Foods Inc.; • H.P. Hood; • Kroger Dairy Division; • Dairy Farmers of America; • Leprino Foods
Leading Fluid Milk Processors: • Overview; • Dean Foods; • Kroger Dairy Division; • H.P. Hood; • National Dairy Holdings; • Dairy Farmers of America
Exhibits
5. THE LEADING MILK BRANDS AND PRIVATE LABEL
Branded vs. Private Label Milk: • Overview; • Fluid Milk Brands; • Brands by Fat Content
Exhibits
6. THE U.S. MILK MARKET BY DISTRIBUTION CHANNEL
Milk Distribution: • Overview; • Volume by Distribution Channel
Exhibits
7. THE U.S. MILK MARKET BY PACKAGE TYPE AND SIZE
Milk Packaging: • Volume by Package Type; • Volume by Package Size
Exhibits
8. U.S. MILK PRICING
Milk Pricing: • Overview; • Wholesale and Retail Prices; • Federal Milk Order Prices
Exhibits
9. U.S. MILK ADVERTISING EXPENDITURES
Milk Advertising: • Overview; • Leading Advertisers; • Advertising Spending by Media
Exhibits
10. DEMOGRAPHICS OF THE U.S. MILK CONSUMER
Demographics of the Milk Consumer: • Overview; • Age; • Education; • Occupation; • Marital Status; • Ethnicity; • Region; • Income
Demographics of the Flavored Milk Consumer: • Overview; • Age; • Education; • Occupation; • Marital Status; • Ethnicity; • Region; • Income
Exhibits
11. DAIRY-BASED SHELF-STABLE BEVERAGES
Value-Added, Shelf-Stable Milk Products: • Overview; • Leading Brands
Exhibits
12. THE DAIRY ALTERNATIVE MARKET
Dairy Alternatives: • Overview; • Consumer Perceptions of Soy; • Retail Sales; • Seasons; • Issues
Leading Dairy Alternative Companies: • Overview; • Dean Foods; • General Mills/8th Continent; • Hain Celestial; • Vitasoy USA; • Eden Foods
Exhibits
13. THE PROJECTED U.S. MILK MARKET
The Projected National Fluid Milk Market: • Overview; • Volume by Segment; • Demographic Factors
Exhibits
Exhibit
1. THE U.S. MILK MARKET: 1.1 U.S. Fluid Milk Market Volume, Weight and Growth 1975 - 2007; 1.2 U.S. Fluid Milk Market Per Capita Consumption 1975 - 2007; 1.3 U.S. Fluid Milk Market Compound Annual Growth 1980 - 2007; 1.4 U.S. Fluid Milk Market Quarterly Volume Shares 2002 - 2006; 1.5 U.S. Fluid Milk Market Production per Cow 1960 - 2006; 1.6 U.S. Fluid Milk Market End Uses of Raw Milk by Product 1980 - 2006; 1.7 U.S. Fluid Milk Market Consumption by Region 2001 - 2006; 1.8 U.S. Fluid Milk Market Share of Consumption by Region 2001 - 2006; 1.9 U.S. Fluid Milk Market Change in Consumption by Region 2002 - 2006; 1.10 U.S. Fluid Milk Market Share of Production by Region 1998 - 2006
2. THE U.S. MILK MARKET BY FAT CONTENT: 2.11 U.S. Fluid Milk Market Volume by Milk Fat Type 1975 - 2006; 2.12 U.S. Fluid Milk Market Share of Volume by Milk Fat Type 1975 - 2006; 2.13 U.S. Fluid Milk Market Change in Volume by Milk Fat Type 1980 - 2006
3. THE U.S. MILK MARKET BY FLAVORS: 3.14 U.S. White vs. Flavored Milk Market Volume and Share 1996 - 2006; 3.15 U.S. Flavored Fluid Milk Market Volume by Flavor 2001 - 2006; 3.16 U.S. Flavored Fluid Milk Market Share of Volume by Flavor 2001 - 2006; 3.17 U.S. Flavored Fluid Milk Market Change in Volume by Flavor 2002 - 2006; 3.18 U.S. Flavored Fluid Milk Market Estimated Dollar Share by Brand 2005 - 2006
4. LEADING DAIRIES: 4.19 Leading Dairy Processors Estimated Wholesale Dollar Sales 2001 - 2006; 4.20 Leading Fluid Milk Companies Estimated Wholesale Dollar Sales 2001 - 2006; 4.21 Leading Fluid Milk Companies Estimated Share of Sales 2001 - 2006
5. THE LEADING MILK BRANDS AND PRIVATE LABEL: 5.22 U.S. Fluid White Milk Market Branded vs. Private Label Retail Dollars and Units 2002 - 2006; 5.23 U.S. Fluid White Milk Market Branded vs. Private Label Share of Retail Dollars and Units 2002 - 2006; 5.24 U.S. Fluid White Milk Market Branded vs. Private Label Change in Retail Dollars and Units 2003 - 2006; 5.25 U.S. Flavored Milk Market Branded vs. Private Label Retail Dollars and Units 2002 - 2006; 5.26 U.S. Flavored Milk Market Branded vs. Private Label Share of Retail Dollars and Units 2002 - 2006; 5.27 U.S. Flavored Milk Market Branded vs. Private Label Change in Retail Dollars and Units 2003 - 2006; 5.28 Refrigerated Whole Milk Brands Estimated Dollar Share 2001 - 2006; 5.29 Refrigerated Non-/Low-Fat Milk Brands Estimated Dollar Share 2001 - 2006
6. THE U.S. MILK MARKET BY DISTRIBUTION CHANNEL: 6.30 U.S. Fluid Milk Market Volume by Distribution Channel 2001 - 2006; 6.31 U.S. Fluid Milk Market Share of Volume by Distribution Channel 2001 - 2006; 6.32 U.S. Fluid Milk Market Change in Volume by Distribution Channel 2002 - 2006
7. THE U.S. MILK MARKET BY PACKAGE TYPE AND SIZE: 7.33 U.S. Fluid Milk Market Volume by Package Type 2001 - 2006; 7.34 U.S. Fluid Milk Market Share of Volume by Package Type 2001 - 2006; 7.35 U.S. Fluid Milk Market Change in Volume by Package Type 2002 - 2006; 7.36 U.S. Fluid Milk Market Volume by Package Size 2001 - 2006; 7.37 U.S. Fluid Milk Market Share of Volume by Package Size 2001 - 2006; 7.38 U.S. Fluid Milk Market Change in Volume by Package Size 2002 - 2006
8. U.S. MILK PRICING: 8.39 U.S. Fluid Milk Market Wholesale and Retail Sales 1980 - 2006; 8.40 U.S. Fluid Milk Market Average Price per Gallon by Retail Outlet 2005 - 2007; 8.41 U.S. Fluid Milk Market Federal Order Minimum Prices 1980 - 2007
9. U.S. MILK ADVERTISING EXPENDITURES: 9.42 U.S. Fluid Milk Market Expenditures by Leading Advertisers 2001 - 2006; 9.43 U.S. Fluid Milk Market Share of Expenditures by Leading Advertisers 2001 - 2006; 9.44 U.S. Fluid Milk Market Change in Expenditures by Leading Advertisers 2002 - 2006; 9.45 U.S. Fluid Milk Market Advertising Expenditures by Media 2001 - 2006; 9.46 U.S. Fluid Milk Market Share of Advertising Expenditures by Media 2001 - 2006; 9.47 U.S. Fluid Milk Market Change in Advertising Expenditures by Media 2002 - 2006
10. DEMOGRAPHICS OF THE U.S. MILK CONSUMER: 10.48 Demographics of the U.S. Milk Consumer 2006; 10.49 Demographics of the U.S. Whole Milk Consumer 2006; 10.50 Demographics of the U.S. Fat-Free Milk Consumer 2006; 10.51 Demographics of the U.S. Flavored Milk Consumer 2006
11. DAIRY-BASED SHELF-STABLE BEVERAGES: 11.52 Dairy-Based Shelf-Stable Beverages Estimated Wholesale Dollars 2001 - 2006; 11.53 Dairy-Based Shelf-Stable Beverages Share of Wholesale Dollars 2001 - 2006; 11.54 Dairy-Based Shelf-Stable Beverages Change in Wholesale Dollars 2002 - 2006
12. THE DAIRY ALTERNATIVE MARKET: 12.55 U.S. Soyfoods Market Retail Sales 1990 - 2006; 12.56 U.S. Soymilk Market Estimated Soymilk and Dairy Alternative Beverage Retail Sales 1997 - 2006; 12.57 U.S. Soymilk Market Quarterly Volume Shares 2004 - 2006; 12.58 U.S. Soymilk and Dairy Alternative Beverage Market Estimated Brand Shares 2004 - 2006
13. THE PROJECTED U.S. MILK MARKET: 13.59 Projected U.S. Fluid Milk Market Estimated Gallonage and Growth 1992 - 2011; 13.60 Projected U.S. Fluid Milk Market Per Capita Consumption 1992 - 2011; 13.61 Projected U.S. Fluid Milk Market Compound Annual Growth 1980 - 2011; 13.62 Projected U.S. Fluid Milk Market Volume by Milk Fat Type 1992 - 2011; 13.63 Projected U.S. Fluid Milk Market Share by Milk Fat Type 1992 - 2011; 13.64 Projected U.S. Fluid Milk Market Change by Milk Fat Type 1993 - 2011
Appendix
MILK REQUIREMENTS IN THE CODE OF FEDERAL REGULATIONS: Description, Options and Requirements

Abstract

Energetic expansion. Get the facts and find out what’s next for this dynamic marketplace where a plethora of new players strive to grow and hope to make inroads against the industry leader. Enhanced with IRI data.

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2007 Milk and Dairy Alternative Beverages in the U.S.

Table of Contents

Abstract