2007 Energy Drinks in the U.S. : Market Research Report

2007 Energy Drinks in the U.S.

Published by: Beverage Marketing Corporation

Published: Oct. 1, 2007 - 154 Pages

TABLE OF EXHIBITS
DEFINITIONS USED IN THIS REPORT
INTRODUCTION
1. THE U.S. ENERGY DRINK MARKET
The U.S. Energy Drink Market: • Overview; • Volume and Dollars; • Per Capita Consumption; • Seasonality
Exhibits
2. ENERGY DRINK REGIONAL MARKETS
Regional Energy Drink Markets: • Overview; • The West; • The South; • The Midwest; • The Northeast
Leading Energy Drink Cities
Exhibits
3. ENERGY DRINK DISTRIBUTION CHANNELS
Energy Drink Distribution Channels: • Overview; • Convenience and Gas Stores; • Mass Merchandisers; • Supermarkets; • Down-the-Street; • Drug Stores; • Others
Exhibits
4. ENERGY DRINK PACKAGING
Energy Drink Packaging
Exhibits
5. LEADING ENERGY DRINK COMPANIES AND THEIR BRANDS
The Leading Companies: Red Bull; Hansen Natural Corporation; Rockstar, Inc.; PepsiCo, Inc.; Coca-Cola Company; National Beverage Corporation; Ferolito, Vultaggio & Sons; Cadbury Schweppes; Monarch Beverage Company; BooKoo Beverages; Crunk!!! Energy Drink; Energy Drink Retail Price Per Case
Exhibits
6. ENERGY DRINK ADVERTISING EXPENDITURES
Energy Drink Advertising Expenditures: • Overview; • Expenditures by Medium
Energy Drink Advertising Expenditures by Brand: • Red Bull; • SoBe No Fear; • Full Throttle
Exhibits
7. DEMOGRAPHICS OF THE ENERGY DRINK CONSUMER
Demographics of the Energy Drink Consumer
Demographic Profile of Red Bull
Exhibits
8. THE PROJECTED U.S. ENERGY DRINK MARKET
The Projected U.S. Energy Drink Market
Exhibits
9. DIRECTORY OF ENERGY DRINK COMPANIES
Energy Drink Companies
Exhibit
1. THE U.S. ENERGY DRINK MARKET: 1 .1 U.S. Energy Drink Market Wholesale Dollars and Volume 1997 - 2006; 1 .2 U.S. Energy Drink Market Per Capita Consumption 1997 - 2006; 1.3 U.S. Energy Drink Market Quarterly Volume Shares in Measured Channels 2003 - 2006
2. ENERGY DRINK REGIONAL MARKETS: 2 .4 The Regional Energy Drink Markets Estimated Case Volume and Growth in Measured Channels 2004 - 2006; 2 .5 The Regional Energy Drink Markets Case Volume Share in Measured Channels 2004 - 2006; 2 .6 Leading Energy Drink Cities by Volume and Growth in Measured Channels 2004 - 2006; 2 .7 Leading Energy Drink Cities by Volume Share in Measured Channels 2004 - 2006; 2 .8 Leading Energy Drink Cities by Dollar Sales and Growth in Measured Channels 2004 - 2006; 2 .9 Leading Energy Drink Cities by Dollar Share in Measured Channels 2004 - 2006
3. ENERGY DRINK DISTRIBUTION CHANNELS: 3 .10 U.S. Energy Drink Market Volume by Distribution Channel 2001 - 2006; 3.11 U.S. Energy Drink Market Share of Volume by Distribution Channel 2001 - 2006; 3.12 U.S. Energy Drink Market Change in Volume by Distribution Channel 2002 - 2006
4. ENERGY DRINK PACKAGING: 4 .13 Energy Drink Packaging Volume by Size 1997 - 2006; 4.14 Energy Drink Packaging Share of Volume by Size 1997 - 2006; 4.15 Energy Drink Packaging Change in Volume by Size 1998 - 2006
5. LEADING ENERGY DRINK COMPANIES AND THEIR BRANDS: 5 .16 Leading Energy Drink Brands Estimated Wholesale Dollar Sales 2001 - 2006; 5.17 Leading Energy Drink Brands Share of Wholesale Dollar Sales 2001 - 2006; 5.18 Leading Energy Drink Brands Change in Wholesale Dollar Sales 2002 - 2006; 5 .19 Leading Energy Drink Brands Volume 2001 - 2006; 5.20 Leading Energy Drink Brands Volume Share 2001 - 2006; 5.21 Leading Energy Drink Brands Volume Growth 2002 - 2006; 5.22 U.S. Energy Drink Market Retail Price Per Case by Brand in Supermarkets 2005 - 2006; 5.23 U.S. Energy Drink Market Retail Price Per Case by Brand in Drug Stores 2005 - 2006
6. ENERGY DRINK ADVERTISING EXPENDITURES: 6 .24 Leading Energy Drink Brands Advertising Expenditures 2001 - 2006; 6.25 Leading Energy Drink Brands Share of Advertising Expenditures 2001 - 2006; 6.26 Leading Energy Drink Brands Change in Advertising Expenditures 2002 - 2006; 6 .27 Energy Drink Advertising Expenditures by Media 2001 - 2006; 6.28 Energy Drink Share of Advertising Expenditures by Media 2001 - 2006; 6.29 Energy Drink Change in Advertising Expenditures by Media 2002 - 2006
7. DEMOGRAPHICS OF THE ENERGY DRINK CONSUMER: 7 .30 Demographics of the Energy Drink User 2006; 7.31 Demographics of the Red Bull User 2006
8. THE PROJECTED U.S. ENERGY DRINK MARKET: 8 .32 Projected Energy Drink Market Wholesale Dollar Sales and Volume 2006 - 2011; 8.33 Projected Energy Drink Market Wholesale Dollar Sales and Volume Growth 2006 - 2011; 8 .34 Projected Energy Drink Market Per Capita Consumption 1997 - 2011; 8.35 Projected Energy Drink Market Wholesale Dollars and Volume by Can Size 2006 - 2011; 8.36 Projected Energy Drink Market Wholesale Dollars and Volume Share by Can Size 2006 - 2011; 8.37 Projected Energy Drink Market Growth of Wholesale Dollars and Volume by Can Size 2006 - 2011

Abstract

An industry revamps. This report demonstrates how marketing by milk-fat content, adding flavor options and expanding packaging choices are affecting this beverage staple. It also covers soy- and rice-based beverages as well as dairy-based shelf-stable drinks. Enhanced with IRI data.

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2007 Energy Drinks in the U.S.

Table of Contents

Abstract