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Published by: Zenith International
Published: Oct. 12, 2007 - 79 Pages
Table of Contents
- Brief definition
- Executive summary
Increasing understanding of the mechanisms behind weight gain and weight loss
Interest on the part of global soft drinks giants in the weight management category
Broadening target market
Particular growth in drinks to increase energy expenditure
Tighter regulation in Europe
Consumer/retailer/media scepticism
Introduction
Market analysis
Table 1 - Weight management drinks* volume sales in million litres, 2004-11
Table 2 - Weight management drinks* volume growth, 2005-11
Table 3 - Weight management drinks* market value in million Euros, 2004-11
- Japan
- United States
- West Europe
Table 4 - Weight management drinks* price per litre in Euros, 2004-11
Understanding obesity
Definition of obesity
What causes obesity?
Obesity statistics
Table 5 - Global estimates of prevalence of obesity, overweight and mean BMI: 2005-15
International comparison of obesity rates in a selected group of countries
Fig 1- Country comparison of BMI/overweight/obesity prevalence (BMI ≥ 25 kg/m²)
Obesity and disease
Serious health risks associated with obesity
Other problems associated with obesity
Childhood obesity
What is being done about obesity?
United States
Europe
Latin America
Asia-Pacific
Middle East
Pharmacology
Types of anti-obesity drugs
Zenith report - October 2007
Compounds that inhibit food absorption/fat conversion
Appetite suppressants
Mood-boosting drugs
Compounds that aim to increase energy expenditure
Approved pharmacological treatments for obesity
- Sibutramine
- Orlistat
- Phentermine
Drugs in development
Conclusions
What are weight management drinks?
Types of weight management drinks
- Meal replacement drinks
- Drinks to increase energy expenditure
- Fat conversion inhibiting drinks
- Anti-bloating/diuretic drinks
- Blood sugar-stabilising/insulin regulating drinks
- Satiety promoting/appetite-suppressing drinks
- Body composition drinks
- Dietary calcium
- Low-calorie/diet drinks
- Slimmers’ waters/natural mineral salt drinks
- Summary of drink types, ingredients and sample drinks
Claims relating to weight management drinks - regulatory framework
Europe’s new EU Nutrition and Health Claims Regulation
- Regulation (EC) No 1964/2006 on nutrition and health claims made on foods
- Product claims
- Claims referring to rates or amounts of weight loss will be banned
- The difference between nutrition claims and health claims
- List of permitted health claims under Article 13
United States
- What the term ‘health claims’ means
- Qualified health claims
- Nutrient content claims describe the level of a nutrient or dietary substance
- Structure/function claims describe the role of a nutrient or dietary ingredient
- Product claims and weight management
- Qualified health claim for chromium picolinate approved in 2005
- Zenith report - October 2007
- Draft industry guidance for weight management products
Japan
- Food with Health Claims (FHC)
- Food with Nutrient Function Claims
- Food for Specified Health Uses (FOSHU)
- Qualified FOSHU
- Reduction of disease risk FOSHU
- Examples of approved FOSHU products
Conclusions
Regional overviews including new product development
Japan
- Diet is key in the prevention of lifestyle-related diseases
- Japan - the cradle of innovation
- Lipid metabolism moderation, serum neutral fats
- Weight management drinks target middle-aged men
- Kao Corporation achieves weight management ‘hit’ with catechin-enriched tea
- Overview of new product development in Japan
United States
- Marketing and advertising of weight management products in the US
- Overview of new product development in the US
West Europe
- Marketing and advertising of weight management products in Europe
- Overview of new product development in West Europe
Weight management ingredients
Weight management ingredients in the headlines
Examples of specialist weight loss ingredients suitable for inclusion in beverages
Ingredients index
Weight management drinks SWOT analysis
Strengths
Weaknesses
Opportunities
Threats
Beverage Partners Worldwide (Coca-Cola and Nestlé)
Bio-Synergy
Bravo! Brands International
Campina (with DSM Food Specialties)
Cederroth International
Celsius Inc (formerly Elite FX Inc)
Central de Cervejas e Bebidas
Corporación Alimentaria Peñasanta (CAPSA)
Energix Ventures Ltd
Energy Brands (Glacéau - The Coca-Cola Company)
Fuze Beverages (The Coca-Cola Company)
Gehring-Bunte Getränke Industrie GmbH & Co KG
Glambia Consumer Foods
Kao Corporation
Kellogg Company
Mineralbrunnen Überkingen-Teinach
Skinny Nutritional Corporation
SoBe Beverage Company
Suntory
Unicer
Appendix - symbols and abbreviations
AbstractCombining analysis, insight and opinion - Zenith is pleased to unveil its new series of short sharp topical market reports, delivering assessments of the emerging issues that matter to consumers and the wider beverage industry:
- Adapt to change
- Be early to market
- Seize new growth opportunities
Zenith’s new topical market report on weight management drinks investigates this niche, functional beverage category and the many challenges it faces.
With much of the globe affected by rapidly increasing obesity rates, the market for weight management drinks is developing in line with the trend to ‘self-manage’ health.
Zenith’s Weight Management Drinks 2007 report provides full market totals by volume and value, five year forecasts and brand profiles. The report provides a full market commentary including: a summary of obesity issues, types of weight management drinks, a look at nutritional claims and obstacles that could impact the category's future development.
Zenith’s 2007 Weight Management Drinks report covers:
- Weight management drinks volume sales in million litres, 2004-2011 (US, West Europe, Japan)
- Weight management drinks market value in million Euros, 2004-2011 (US, West Europe, Japan)
- Global estimates of prevalence of obesity, overweight and mean body mass index (BMI), 2005-15
- Country comparison of BMI/overweight/obesity prevalence (BMI ≥ 25 kg/m²)
- Obesity and disease
- What is being done about obesity?
- Pharmacology: anti obesity drugs, appetite suppressants, increased energy expenditure
- What are weight management drinks?
- Claims relating to weight management drinks: regulatory framework
- Regional overviews including new product development: US, West Europe, Japan
- Weight management ingredients
- Weight management drinks SWOT analysis
- Brand profiles
Weight management drinks are functional beverages that are formulated to actively encourage weight loss. Weight management drinks attribute their weight loss effect to a variety of mechanisms. These include increasing energy expenditure, inhibiting absorption/fat conversion, promoting satiety, regulating appetite and regulating body fluid balance.
Zenith’s 2007 Weight Management Drinks report is based on detailed research into the opportunities and threats facing the burgeoning weight management drinks market. Zenith’s outline findings are that:
- Weight management drinks are still niche even in the markets where the category is most advanced.
- Different regional markets are at different stages of development. A relatively small number of weight management drinks have been available for ten years or more; most have been introduced over the past five years and new product activity is high.
- The market for weight management drinks has in the last few years been characterised by double-digit growth rates, albeit from a low base.
- Out of the three regions, the established, yet innovative Japanese market claims the majority of volume sales with a 60% share.
- Combined volume sales across Japan, the United States and West Europe are projected to reach 1,135 million litres by 2011.
Zenith International reports offer you the most reliable market figures and in-depth analysis of trends. This comes from a bottom up approach to the research process, and detailed discussions undertaken with industry players.
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