MobileYouth™ 2007, Report 2: Youth Social Networks and Consumer Generared Content

Published by: Wireless World Forum

Published: Sep. 1, 2007 - 51 Pages

Table of Contents

I) The Mobile Space

Social interaction within the mobile space: how does mobile function as a community

Two fundamental youth needs: how they drive the social aspects of mobile and social networking

II) Social Networks

A typology of PC and mobile social networks: how do usages and consumers differ; case studies

Using social networks to obtain loyalty and improve your relationship with young consumers

Challenges in moving PC networks onto mobile and developing mobile communities

III) Consumer-Generated Content

Understand CGC and its importance to young consumers in the context of the mobileYouth demand quadrant

Shortcomings and challenges related to CGC: do consumers need incentives to become good producers of CGC? Is there a difference between “self” and “consumer”generated content?

Strategies for monetising CGC and incorporating it into social networks and other mobile services

Case studies: Business models for harnessing CGC

Impact of the handset market on CGC

Abstract

• An analysis of social networking and CGC’s importance in the overall framework of youth behaviour
• Case studies and a typology of online and mobile social networks
• Challenges: How to move social networks onto mobile and monetise CGC
• Strategies for harnessing mobileYouth brand advocacy through social networks

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