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Ethnic Foods

Published by: Key Note Publications Ltd

Published: Sep. 1, 2007 - 124 Pages


Table of Contents


Executive Summary

1. Market Definition

REPORT COVERAGE

MARKET SECTORS

Ethnic Foods

Rice

MARKET TRENDS

Growing Market for Polish Ethnic Food

Consolidation Continues Among Ethnic Food Producers

Salt Reduction of Ethnic Foods

Indian Food Still Dominates in the UK

Main Factors Driving Demand for Ethnic Foods

ECONOMIC TRENDS

Population

Table 1: UK Resident Population Estimates by Sex (000), Mid-Years 2002-2006

Gross Domestic Product

Table 2: UK Gross Domestic Product at Current and Annual Chain-Linked Prices (£m), 2002-2006

Inflation

Table 3: UK Rate of Inflation (%), 2002-2006

Unemployment

Table 4: Actual Number of Unemployed Persons in the UK (million), 2002-2006

Household Disposable Income

Table 5: UK Household Disposable Income Per Capita (£), 2002-2006

MARKET POSITION

The UK

Table 6: Consumer Expenditure on Ethnic Foods and Rice as a Percentage of Household Final Consumption Expenditure on Food (£m at rsp and %), 2002-2006

Overseas

2. Market Size

THE TOTAL MARKET

Table 7: The Total UK Ethnic Foods and Rice Market by Value at Current Prices (£m at rsp), 2002-2006

Figure 1: The Total UK Ethnic Foods and Rice Market by Value at Current Prices (£m at rsp), 2002-2006

By Market Sector

Ethnic Foods

Table 8: The Total UK Ethnic Foods Market — Excluding Rice — by Sector by Value at Current Prices (£m at rsp and %), 2006

Figure 2: The Total UK Ethnic Foods Market — Excluding Rice — by Sector by Value at Current Prices (%), 2006

Indian Food

Table 9: The UK Indian Food Sector by Value at Current Prices (£m at rsp and %), 2002-2006

Chinese Food

Table 10: The UK Chinese Food Sector by Value at Current Prices (£m at rsp and %), 2002-2006

Mexican/Tex-Mex Food

Table 11: The UK Mexican/Tex-Mex Food Sector by Value at Current Prices (£m at rsp and %), 2002-2006

Thai Food

Table 12: The UK Thai Food Sector by Value at Current Prices (£m at rsp and %), 2002-2006

Caribbean Food

Table 13: The UK Caribbean Food Sector by Value at Current Prices (£m at rsp and %), 2002-2006

Other Ethnic Foods

Table 14: The UK Other Ethnic Foods Sector by Value at Current Prices (£m at rsp and %), 2002-2006

By Product Type

Table 15: The Total UK Ethnic Foods Market by Product Type by Value at Current Prices (£m at rsp and %), 2006

RICE

Table 16: The Total UK Rice Market by Value at Current Prices (£m at rsp), 2002-2006

OVERSEAS TRADE

Table 17: Overseas Trade in Selected Ethnic Foods (£m), 2006

3. Industry Background

RECENT HISTORY

NUMBER OF COMPANIES

Table 18: Number of UK VAT-Based Enterprises Engaged in the Manufacture of Food, Beverages and Tobacco by Turnover Sizeband (number and %), 2006

EMPLOYMENT

Table 19: Number of UK VAT-Based Enterprises Engaged in the Manufacture of Food, Beverages and Tobacco by Employment Sizeband (number and %), 2006

REGIONAL VARIATIONS IN THE MARKETPLACE

DISTRIBUTION

Table 20: The Total UK Grocery Market by Share of the Leading Supermarket Chains (%), 12 Weeks Ending 20th May 2007

HOW ROBUST IS THE MARKET?

Table 21: Number of UK VAT-Based Enterprises Engaged in the Manufacture of Food, Beverages and Tobacco by Age of Business (years), 2006

LEGISLATION

Food Safety Act 1990

Contaminants in Food Regulations 2006

KEY TRADE ASSOCIATIONS

British Frozen Food Federation

Chilled Food Association

Food and Drink Federation

Food Processors Association

Pickles and Sauces Association

4. Competitor Analysis

THE MARKETPLACE

Market Leaders

Associated British Foods PLC

Company Structure

Current and Future Developments

Financial Results

Daloon Foods (UK) Ltd

Company Structure

Current and Future Developments

Financial Results

Discovery Foods Ltd

Company Structure

Current and Future Developments

Financial Results

G Costa and Company Ltd

Company Structure

Current and Future Developments

Financial Results

General Mills Berwick Ltd

Company Structure

Current and Future Developments

Financial Results

Greencore Group PLC

Company Structure

Current and Future Developments

Financial Results

HJ Heinz Company Ltd

Company Structure

Current and Future Developments

Financial Results

Mars UK Ltd

Company Structure

Current and Future Developments

Financial Results

Noon Products Ltd

Current and Future Developments

Financial Results

RHM Ltd

Company Structure

Current and Future Developments

Financial Results

S&A (Property) Foods Ltd

Company Structure

Current and Future Developments

Financial Results

Sco-Fro Foods Ltd

Company Structure

Financial Results

Tilda Ltd

Company Structure

Current and Future Developments

Financial Results

Unilever PLC

Company Structure

Current and Future Developments

Financial Results

Worldwing Investments Ltd

Company Structure

Current and Future Developments

Financial Results

Other Companies

Honeytop Speciality Foods Ltd

Kikkoman Trading (UK) Ltd

Northern Foods PLC

Pride Valley Foods Ltd

RH Amar & Co Ltd

WT Foods Ltd

OUTSIDE SUPPLIERS

Exhibitions

5. Brand Strategy

INTRODUCTION

COMPANIES BRANDS

Leading Suppliers

Associated British Foods PLC

Masterfoods

Premier Foods PLC

Unilever PLC

Selection of Other Suppliers

RH Amar & Co Ltd

Discovery Foods Ltd

Kikkoman Trading (UK) Ltd

Tahira Foods Ltd

Tilda Ltd

MARKETING ACTIVITY

Main Media Advertising Expenditure

Table 22: Main Media Advertising Expenditure on Selected Ethnic Foods and Rice (£000), Year Ending June 2007

6. Strengths, Weaknesses, Opportunities and Threats

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

7. Buying Behaviour

CONSUMER PENETRATION

Chilled and Frozen Ready Meals

Table 23: Users and Non-Users of Chilled and Frozen Ready Meals† in the Last 12 Months by Sex, Age, Social Grade and Region (% of adults), 2006

Cook-In Sauces

Table 24: Frequency of Using Cook-In Sauces† in the Last 12 Months, by Sex, Age, Social Grade and Region (% of adults), 2006

Table 25: Usage of Cook-In Sauces† in the Last 12 Months by Type by Sex, Age, Social Grade and Region (% of adults), 2006

Instant Snack Meals

Table 26: Frequency of Using Instant Snack Meals in the Last 12 Months by Sex, Age, Social Grade and Region (% of adults), 2006

8. Current Issues

POLITICAL FACTORS

Office of Fair Trading Proposes to Refer Grocery Market to Competition Commission

HEALTH

Industry Aims to Reduce Salt Content in Food

FOOD LABELlING

GDA or Traffic-Light System

MARKET DEVELOPMENT

Green Market Opportunities for Ethnic Foods Businesses

Supermarkets Take a Greater Interest in Ethnic Foods

Export Opportunities for UK Ethnic Food Producers

CORPORATE ACTIVITY

Associated British Foods

RHM Ltd

Unilever PLC

Pak Supermarkets

THE ENVIRONMENT

Companies Pledge to Reduce Packaging Waste

Carbon Footprints

9. The Global Market

INTRODUCTION

ETHNIC FOODS

The US Market

The European Market

Rice

Table 27: World Rice Production, Consumption and Stocks (000 metric tons†), 2003/2004-2006/2007‡

Table 28: World Rice Production by Country (000 metric tons†), 2003/2004-2006/2007‡

Table 29: World Rice Consumption by Country (000 metric tons†), 2003/2004-2006/2007‡

Table 30: World Rice Imports by Country or Region (000 metric tons), Years Ending December 2003-2006

Table 31: World Rice Exports by Country or Region (000 metric tons), Years Ending December 2003-2006

10. Forecasts

INTRODUCTION

THE ECONOMY

Gross Domestic Product

Table 32: Forecast UK Growth in Gross Domestic Product in Real Terms (%), 2007-2011

Population

Table 33: Forecast UK Resident Population by Sex (000), Mid-Years 2007-2011

Inflation

Table 34: Forecast UK Rate of Inflation (%), 2007-2011

Unemployment

Table 35: Forecast Actual Number of Unemployed Persons in the UK (million), 2007-2011

FORECASTS 2007 to 2011

Table 36: The Forecast Total UK Ethnic Foods and Rice Market by Value at Current Prices (£m at rsp), 2007-2011

MARKET GROWTH

Figure 3: Growth in the Total UK Ethnic Foods and Rice Market by Value at Current Prices (£m at rsp), 2002-2011

FUTURE TRENDS

Rising Food Prices

Less Salt in Ethnic Foods by 2010

Dominant Market Trends

Company Activity

11. Company Profiles

Associated British Foods Plc

Discovery Foods Ltd

General Mills Berwick Ltd

Mars Uk Ltd

Rhm Ltd

S&A Foods (property) Ltd

Tilda Ltd

Unilever Plc

12. Company Financials

13. Consumer Confidence

METHODOLOGY

KEY FINDINGS THIS QUARTER

THE WILLINGNESS TO BORROW

Confidence Improves

Table A: The Average Amount Consumers Are Willing to Borrow in Order to Purchase Expensive Items at Current and Constant November 2004 Prices (£ and £bn), February 2006-2007

Willingness to Borrow Slips Slightly

Table B: The Number of Adults Willing to Borrow in Order to Purchase Expensive Items (000 and %), February 2006-2007

SPENDING FROM SAVINGS

Slight Increase in Spending from Savings

Table C: The Average Amount Consumers Are Willing to Spend from Savings in Order to Purchase Expensive Items at Current and Constant November 2004 Prices (£ and £bn), February 2006-2007

Saving Grows in Relative Importance

Table D: The Average Amounts Adults Are Confident Spending to Purchase Expensive Items (£ and %), February 2006-2007

14. Further Sources

Associations

General Sources

Government Publications

Other Sources

Bisnode Sources

Abstract

Key Note estimates that the total UK ethnic foods market (including rice) grew by 3.5% in 2006 to £1.38bn at retail selling prices (rsp). Excluding rice, the ethnic foods market rose by 3.7% to £1.15bn at rsp. Sales growth slowed slightly between 2003 and 2005, although the market is thought to have recovered a little in 2006 as a result of higher levels of demand for ethnic foods outside the two main market sectors of Indian and Chinese food.

The ethnic foods market can be split into two main sectors — ethnic foods and rice. The ethnic foods sector is split into six subsectors. These are: Indian, Chinese, Mexican/Tex-Mex, Thai, Caribbean and other types of ethnic foods. Indian food is the largest subsector, followed by Chinese. These two subsectors have dominated the market for many years, although they are relatively mature and other subsectors are currently demonstrating higher levels of growth. Some of the faster-growing subsectors are included under the heading of other types of ethnic foods, which includes varieties such as Malaysian, Japanese and Indonesian. This also includes Polish foods, which one supermarket has recently described as being the fastest-growing ethnic food range it has ever launched in Great Britain.

New product development (NPD) continues to be one of the main drivers of sales in the ethnic foods market, with much of this innovation being influenced by the trend for healthier eating and for foods that contain lower levels of salt, fats and carbohydrates. Among the other factors influencing NPD are the desires of consumers for more authentic ethnic meals and consumer demand for more premium-range products. The introduction of more convenient packaging formats, such as microwaveable high-quality rice, is also helping to boost sales.

There has been some consolidation within the ethnic foods sector in recent years and several of the early pioneers of mass-market ethnic foods in the UK have been acquired by leading international food brands. In 2005, for example, Noon Products Ltd, a leading supplier of Asian food, was acquired by the Republic of Ireland-based Kerry Group and, in May 2007, Associated British Foods PLC acquired the Indian cuisine manufacturer Patak's from the founding Pathak family. In another deal, RHM PLC, which owns the Sharwood brand, was acquired by Premier Foods PLC.

The market for ethnic foods is forecast to show further growth between 2007 and 2011, with the factors determining the rate of expansion likely to include ongoing product innovations, continuing demand for convenience products, rising sales of premium ready meals, the introduction of more healthy ethnic meal options and increased numbers of regional and authentic dishes. Further increases in the number of people from overseas settling in the UK should also continue to provide a stimulus for the existing forms of ethnic foods and NPD.



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