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Hard to Open Packages: Demographics, Problems, and Costs

Published by: Consumer Network Inc.

Published: Oct. 1, 2007 - 30 Pages


Table of Contents


Introduction

Executive summary

Methodology

Findings

Additional discussion and implications

The market for enjoyment

Selling the improved package

Seniors warrant special attention

Active seniors face more red lights

Older women have greatest difficulty

Too many packages and labels are hard to read

Single households act on more opening frustrations

Soup responses tell a story

The package question gap

Appendix: The QuickQuery Sample

Abstract

Report on what shoppers do when considering purchasing products in packages they see as hard to open. Based on responses of 2490 adults asked to consider packages in 30 product categories from OTC drugs and batteries to cheese, cereal, cleaning products and office supplies. Qualitative responses from Consumer Network shoppers in their 50s, 60s, 70s, and 80s show the problems shoppers in these age groups experience with opening packages and related activities. Report focuses on demographics of avoiding products in hard to open packages. List of included categories available on request. Customized lists of categories are available at higher price.

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