The 2008 Leisure Market Research Handbook : Market Research Report

The 2008 Leisure Market Research Handbook

Published by: Richard K. Miller & Associates

Published: Oct. 1, 2007 - 261 Pages

1 MARKET ASSESSMENT: 1.1 Objectives; 1.2 Scope; 1.3 Expenditures on Leisure Activities; 1.4 The Leisure Boom
2 CONSUMER’S USE OF TIME: 2.1 Americans’ Use of Time; 2.2 Time Spent Using Media; 2.3 Consumer Use of the Internet; 2.4 Blurring Distinction Between Work and Leisure; 2.5 The Quality of Leisure Time; 2.6 Vacation; 2.7 At-home Leisure; 2.8 Creative Activities
3 LEISURE & LIFESTYLE MARKETING: 3.1 Marketing Through Consumers’ Passion For Leisure Activities; 3.2 Lifestyle Advertising; 3.3 Advertising Tie-ins With Leisure
4 LEISURE VENUES: 4.1 The Leisure Infrastructure; 4.2 Maximizing Facility Utilization; 4.3 Leisure in Urban Revitalization; 4.4 Innovations in Leisure
5 LEISURE-BASED COMMUNITIES: 5.1 Overview; 5.2 New Urbanism; 5.3 Sports-anchored Developments; 5.4 Golf Communities; 5.5 Speedway-based Condo Developments; 5.6 Spa-based Communities; 5.7 Resort-style Communities; 5.8 Conservation Communities
PART I: ENTERTAINMENT & AMUSEMENT
6 THEME EXPERIENCES: 6.1 A Shift From Buying Goods To Experiences; 6.2 Theme and Total Immersion Experiences; 6.3 Sports Fantasy Camps; 6.4 Adult Camps
7 LEISURE TRAVEL: 7.1 Market Assessment; 7.2 Leisure Activities While Traveling; 7.3 Vacations; 7.4 Travel for Hobbies and Interests; 7.5 Adventure Travel
8 THEME PARKS, FESTIVALS & FAIRS: 8.1 Theme Parks; 8.2 Theme Parks Demographics; 8.3 Queue Systems and Concierge-level Service; 8.4 Waterparks; 8.5 Hotel Waterparks; 8.6 Family Entertainment Centers; 8.7 Festivals and Fairs
9 CASINOS & WAGERING: 9.1 Market Summary; 9.2 State-by-State Summary; 9.3 Casinos; 9.4 Lotteries; 9.5 Parimutuel Wagering; 9.6 Video Lottery Terminals; 9.7 Sports Wagering; 9.8 Online Gambling
10 GAMES: 10.1 Market Assessment; 10.2 Poker; 10.3 Contact Bridge; 10.4 Sudoku; 10.5 Video Games; 10.6 Mobile Games; 10.7 Casual Games; 10.8 Ultimate; 10.9 Disc Golf; 10.10 Darts
11 FILMED ENTERTAINMENT & VIDEO: 11.1 Market Assessment; 11.2 Filmed Entertainment; 11.3 Television; 11.4 Online Video; 11.5 Internet TV; 11.6 Mobile Video and TV
PART II: HOBBIES
12 HOBBY COLLECTING: 12.1 Market Assessment; 12.2 What’s Hot, What’s Not; 12.3 Memorabilia; 12.4 Rare Collectibles; 12.5 Manufactured Collectibles; 12.6 Sports Cards
13 CRAFTS: 13.1 Market Assessment; 13.2 Scrapbooking
14 WORKING HOBBIES: 14.1 Overview; 14.2 Hobby Farming; 14.3 Recreational Ranching; 14.4 Do-it-Yourself Projects; 14.5 Model Railroads; 14.6 Personal Investing
15 PHOTOGRAPHY & VIDEO: 15.1 Market Assessment; 15.2 Digital Photography; 15.3 Consumer-generated Video
16 GARDENING: 16.1 Market Assessment; 16.2 Most Popular Activities; 16.3 Heirloom and Rare Plants; 16.4 Orchids
17 AUTOMOTIVE: 17.1 America’s Love Affair With The Automobile; 17.2 Attractions and Experiences for Auto Enthusiasts; 17.3 Car Enthusiasts and Collectors; 17.4 Customizing; 17.5 Auto Racing
18 MOTORCYCLING: 18.1 Market Assessment; 18.2 The Motorcyclist Lifestyle; 18.3 Motorcycle Rallies
19 PRIVATE AVIATION: 19.1 Market Assessment; 19.2 Private Jets; 19.3 Business vs. Recreational Flying
20 RECREATIONAL VEHICLES: 20.1 Market Assessment; 20.2 Demographics; 20.3 The RV Traveler Lifestyle
21 GPS-RELATED ACTIVITIES: 21.1 Market Assessment; 21.2 Geocaching; 21.3 GPS for Leisure Activities; 21.4 Social Networking With GPS
22 AMATEUR CARTOGRAPHY: 22.1 Market Assessment; 22.2 Online Map Services; 22.3 Applications; 22.4 The GeoWeb
23 PETS: 23.1 Market Assessment; 23.2 Pets As Family; 23.3 Trends
24 BIRDING & WILDLIFE WATCHING: 24.1 Market Assessment; 24.2 State-by-State Participation and Expenditures; 24.3 Birding; 24.4 Butterflying; 24.5 Whale Watching
PART III: CULTURAL
25 READING & LITERATURE: 25.1 Market Assessment; 25.2 Book Clubs; 25.3 Bookstores; 25.4 Book Festivals; 25.5 Writers Festivals; 25.6 Storytelling Festivals
26 PERFORMING ARTS: 26.1 Public Participation in the Arts; 26.2 Demographics; 26.3 Economic Impact of the Arts; 26.4 Broadway Theater; 26.5 Local Theater; 26.6 Musical Performances; 26.7 Dance Performances
27 MUSIC & DANCE: 27.1 Scope; 27.2 Playing Music; 27.3 Recorded Music; 27.4 Mixing Music; 27.5 Music Festivals; 27.6 Ballroom Dancing
28 LIVE EVENTS: 28.1 Market Assessment; 28.2 Destination Events; 28.3 VIP Events; 28.4 Circuses; 28.5 Airshows; 28.6 Rodeos; 28.7 Fireworks Displays
29 HISTORY-BASED ACTIVITIES: 29.1 Market Assessment; 29.2 Demographics; 29.3 Ethnic Cultural History; 29.4 Living-history Museums; 29.5 Reenactments; 29.6 Travel for History
30 GENEALOGY: 30.1 Market Assessment; 30.2 Genealogy Research Websites; 30.3 Genetic Genealogy; 30.4 Ancestral Tourism
31 SCIENCE-BASED ACTIVITIES: 31.1 Overview; 31.2 Zoos and Aquariums; 31.3 Science Museums; 31.4 Planetariums; 31.5 Paleontology; 31.6 Science News
32 CONTINUING EDUCATION: 32.1 A Lifelong Pursuit of Learning; 32.2 Special Learning Experiences; 32.3 Educational Cruises; 32.4 Cooking Schools; 32.5 Schools for Leisure
PART IV: LIFESTYLE ACTIVITIES
33 PARTIES & EVENTS: 33.1 Market Assessment; 33.2 Holiday Festivities; 33.3 Tailgating
34 WELLNESS & FITNESS: 34.1 The Wellness Marketplace; 34.2 Exercise and Fitness; 34.3 Health and Fitness Clubs; 34.4 Spas; 34.5 Yoga
35 ONLINE ACTIVITIES: 35.1 Market Assessment; 35.2 Online Brands; 35.3 Social Networks; 35.4 Virtual Worlds; 35.5 Blogs; 35.6 Podcasts
36 VOLUNTEERING: 36.1 Market Assessment; 36.2 Culture-based Volunteering; 36.3 Volunteer Vacations; 36.4 Regional Influences
37 NIGHTLIFE: 37.1 Entertainment Districts; 37.2 Top New Nightclubs
38 DATING: 38.1 Market Assessment; 38.2 Online Dating; 38.3 Best Cities for Singles
39 CULINARY ARTS: 39.1 Participation; 39.2 The Gourmet Generation; 39.3 Food Television; 39.4 Food Festivals; 39.5 Recipes Online; 39.6 Farmers’ Markets
40 CASUAL & FINE DINING: 40.1 Market Assessment; 40.2 Market Trends; 40.3 Healthful and Socially-conscious Dining; 40.4 Ethnic Cuisine
PART V: SPORTS & RECREATION
41 SPORTS & RECREATION PARTICIPATION: 41.1 Sports, Exercise and Recreational Activities; 41.2 Participation by Activity; 41.3 State-by-State Participation; 41.4 Sporting Goods
42 WALKING & HIKING: 42.1 Participation; 42.2 Fitness Walking; 42.3 Hiking Trails; 42.4 Beach Walks
43 RUNNING: 43.1 Participation; 43.2 Marathon Races; 43.3 Half Marathons; 43.4 Triathlons
44 BICYCLING: 44.1 Participation; 44.2 Biking Trails; 44.3 Bicycling Vacations; 44.4 Bicycle Commuting
45 GOLF: 45.1 Market Assessment; 45.2 Demographics; 45.3 Golf Resorts; 45.4 Attracting the Female Golfer
46 SHOOTING SPORTS: 46.1 Participation; 46.2 Demographics; 46.3 Hunting; 46.4 Sporting Clays
47 FISHING: 47.1 Market Assessment; 47.2 Bass Fishing; 47.3 State-by-State Assessment
48 RECREATIONAL BOATING: 48.1 Participation Assessment; 48.2 Market Assessment; 48.3 State Boating Registrations
49 SPECTATOR SPORTS: 49.1 Market Assessment; 49.2 Professional Team Sports; 49.3 Racing Sports; 49.4 Fighting Sports; 49.5 Emerging and Niche Sports
50 FANTASY SPORTS: 50.1 Market Assessment; 50.2 Market Characteristics and Trends; 50.3 Market Drivers; 50.4 Fantasy Sports Media and Advertising; 50.5 Expanding Beyond Sports
MARKET RESOURCES
REFERENCES

Abstract

The annual U.S. leisure market is assessed at $2.4 trillion. Fueled predominantly by Baby Boomer spending, significant growth in the leisure marketplace is expected for the foreseeable future. One analyst forecasts that by the year 2015, a new age of leisure will dawn when more than half of the nation's GNP will be generated from the entertainment and leisure industries.

The 2008 Leisure Market Research Handbook presents an in-depth assessment of leisure, examining the market within the scope of such topics as entertainment & amusement, cultural & creative activities, hobbies, lifestyle activities and sports & recreation. In all, 51 unique segments of leisure are assessed, covering virtually every activity where consumers spend their non-working time and discretionary income. Chapters typically provide statistics on expenditures and participation, market characteristics and trends, demographics, and a list of resources for further research.

This resource is designed to be of use to several business sectors. Those in leisure businesses will benefit from the in-depth analyses of the sector, including other leisure segments competing for consumers' time and discretionary spending. For the travel and tourism sector, the handbook suggests ways to match consumers leisure interests with attractions and activities. Retailers and service providers will identify underserved and undermarketed segments in this marketplace of literally hundreds of niches. Advertisers will gain insight on how to reach consumers through their passion for their favorite leisure activities and hobbies.

Richard Miller, principal researcher for The 2008 Leisure Market Research Handbook, is a member of the World Leisure and Recreation Association and the Leisure Studies Association.

Get Full Details About This Report >>

US: 800.298.5699

Int'l: +1.240.747.3093

advertise with us

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 160,000 market research reports, company profiles and country profiles from over 600 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.

The 2008 Leisure Market Research Handbook

Table of Contents

Abstract