Providing market research reports, industry analysis, company profiles and country reports for strategic planning, competitive intelligence, marketing and business research.
Search for Market Research Reports:    

Journal of Business and Industrial Marketing: Business-to-business marketing practices in China

Published by: Emerald Group Publishing Limited

Published: Apr. 20, 2007 - 69 Pages


Table of Contents


Guest editorial




Business-to-business negotiating in China: the role of morality by Jamal A. Al-Khatib, Stacy M. Vollmers and Yusin Liu




Securing network legitimacy in China’s telecommunication market by Brian Low, Wesley J. Johnston and Jennifer Wang




Buyer-supplier relationship dissolution: the Chinese context by Andrew D. Pressey and Xin Xuan Qiu




Marketing and business performance of construction SMEs in China by Yiming Tang, Paul Wang and Yuli Zhang




Business-to-business marketing as a key factor for increasing service revenue in China by Heiko Gebauer, Chunzhi Wang, Bernold Beckenbauer and Regine Krempl




CASE STUDY

Huawei Technologies Corporation: from local dominance to global challenge? By Brian Low

Executive summary and implications for managers and executives

Abstract

The quest for the greatest untapped business-to-business market on earth remains difficult and fraught with challenges. While some have succeeded, many have also failed. Why? This e-books seeks to answer this question. Written for academics, researchers and practitioners, we believe that the papers in this issue make valuable contributions toward, and provide substantive insights into successful business marketing practices in China. The articles that have contributed to this issue have covered topics like the role of morality in business, resourcing the Chinese telecommunication market, and using B2B marketing as a way of increasing service revenue.

Get Full Details About This Report >>
US: 800.298.5699
Int'l: +1.240.747.3093
Buy this Report
Price and Delivery Options
Search Inside Report


advertise with us

 

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 160,000 market research reports, company profiles and country profiles from over 600 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.

 

© MarketResearch.com 2008