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Journal of Fashion Marketing and Management: Challenges and opportunites for the clothing industry in Eastern and Southern Europe

Published by: Emerald Group Publishing Limited

Published: Sep. 3, 2007 - 168 Pages


Table of Contents


Internal key factors in export performance: a comparative analysis in the Italian and Spanish textile-clothing sector (part 1) by Rossano Eusebio, Joan Llonch Andreu and M. Pilar Lo´ pez Belbeze




Management perception and marketing strategy in export performance: a comparative analysis in Italian and Spanish textile-clothing sector (part 2) by Rossano Eusebio, Joan Llonch Andreu and M. Pilar Lo´ pez Belbeze




Fashion marketing to women in Kazakhstan by Patrick Low and Ina Freeman




Central and Eastern European countries and North Africa: the emerging clothing supplying countries to the EU by Man-chong Wong and Kin-fan Au




Consumer behaviour and preferences regarding children’s clothing in Turkey by Mehmet Haluk KoĻ ksal




Analysis of comparative advantage in the textile complex: a study of Eastern European and former Soviet Union nations by Peter Kilduff and Ting Chi




Making sense of the market: an exploration of apparel consumption practices of the Russian Consumer by Elena Karpova, Nancy Nelson-Hodges and William Tullar




Clothing’s big bang: the impact of the end of the ATC on developing country clothing suppliers by Louise Curran




The role of focal suppliers in strategic networks for internationalisation: perspectives from small and medium-sized Italian and Thai silk suppliers by Rhona E.

Johnsen



An exploratory study on the reasons for purchasing imported high fashion apparels: the case of Greece by Irene Kamenidou, John Mylonakis and Konstantina Nikolouli

Abstract

Dramatic change is transpiring in both the production and marketing arenas of the global apparel industry. Struggling to survive in an increasingly competitive world marketplace, many clothing exporters are seeking new market frontiers. The articles in this e-book shed light on recent developments in the clothing industry in Eastern and Southern Europe. The contributions explore a wide territory, covering both production and trade-related changes in the region, as well as market-level characteristics and dynamics.

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