Healthy Eating and Drinking - Spain

Published by: Mintel International Group Ltd.

Published: Sep. 1, 2007 - 75 Pages

Table of Contents

ISSUES IN THE MARKET

Definition

Consumer research

ABBREVIATIONS

MARKET IN BRIEF

Demand for healthy options stimulated by internal and broader market environment

Sales of premium and economy products both increase

Innovation led by the dairy market

Healthy options outperform standard products

Health claims increasing in importance in new product launches

Key multinationals and own-labels gain share

Supermarkets reinforce their leading position

Further growth expected

Spanish population more inclined to eat healthily

INTERNAL MARKET ENVIRONMENT

Key points

Obesity and overweight drive demand for light options

Figure 1: Incidence of overweight and obesity in Spain, 2006

Other ailments, and demand for their solution, also rises

Figure 2: Spanish population suffering from chronic illnesses, 2003

Tapas and late dinners equal indigestion and insomnia

Figure 3: Incidence of ailments in last 12 months, by country, 2006

High potential for indigestion remedies

Figure 4: Remedies taken in last 12 months, by country, 2006

Majority of Spaniards consider their diets to be very healthy

Figure 5: Lifestyle factors with impact on health, by country, 2006

Spaniards have less time to look after themselves

Figure 6: Trends in lifestyle factors with impact on health in Spain, 2004-06

BROADER MARKET ENVIRONMENT

Key points

Bigger and older population creates larger market for healthy products

Figure 7: Trends in Spanish population, by age, 2001-11

Growing immigrant population benefits sales of economy products…

Figure 8: Spanish immigrant population, by origin, 2001-05

…but increasing consumer wealth generates demand for the premium

Figure 9: Trends in Spanish PDI, consumer expenditure and GDP, at current prices, 2001-11

Potential for products focusing on women’s health concerns

Figure 10: Trends in Spanish employment, by gender, 2001-05

WHO’S INNOVATING?

Key points

Health claims increasingly common

Figure 11: Principal product claims in all food and drink launches, Spain, 2002-07

Biscuits sector leads innovation in the bakery market

Innovative new concepts from leading players in yogurt

Low-calorie and digestive themes in milk

Danone continues to lead fermented milk drink innovation

Weight watching products dominate cheese NPD

Men become targets for diet soft drinks

Niche players introduce new concepts to confectionery

Own-label marketers launch healthy-option crisps

MARKET SIZE AND FORECAST

Key points

Healthy options grow across the board

Figure 12: Spanish retail value sales of selected food markets, all products vs healthy options, 2002-07

Figure 13: Growth in Spanish retail value sales of healthy-option food and drinks, 2002-07

Figure 14: Healthier products, share of market value, Spain, 2007

Further growth expected, but challenges remain

FORECAST

Figure 15: Forecast of Spanish retail value sales of selected healthier foods, by type, at current prices,

2002-12

Figure 16: Forecast of Spanish retail value sales of selected healthier foods, by type, at 2007 constant

prices*, 2002-12

Figure 17: Healthier products share of market value, Spain, 2002, 2007 and 2012

Steady on past market’s growth level

Factors used in the forecast

SEGMENT PERFORMANCE

Key points

Functional milks and yogurts drive the dairy market

Figure 18: Spanish retail value sales of healthier options within the dairy market, by type, 2005-07

New products allay fears in carbonates sector

Figure 19: Spanish retail value sales of healthier options within the soft drinks market, by type, 2005-07

Focus on digestive health and dieting in baked goods

Figure 20: Spanish retail value sales of healthier options within the baked goods market, by type, 2005-07

Gum drives health-oriented confectionery

Figure 21: Spanish retail value sales of healthier options within the confectionery market, by type, 2005-07

Healthy-option crisps increase presence

MARKET SHARE

Key points

Leaders gain share in dairy market

Figure 22: Manufacturers’ retail value shares of healthier options within the dairy market, 2005-07

Carbonates leader consolidates its position in ‘healthier’ soft drinks

Figure 23: Manufacturers’ retail value shares of healthier options within the soft drinks market, 2005-07

Bimbo and Panrico strong in bread and cakes

Figure 24: Manufacturers’ retail value shares of healthier options within the baked goods market, 2005-07

Concentrated confectionery sales

Figure 25: Manufacturers’ retail value shares of healthier options within the confectionery market, 2005-07

Own-labels increase presence in healthier crisps and snacks

Figure 26: Manufacturers’ retail value shares of healthier options within the crisps and snacks market, 2005-07

COMPANIES AND PRODUCTS

Bimbo/Sara Lee

Coca-Cola

Danone

Snack Ventures/PepsiCo

Wrigley

CHANNELS TO MARKET

Key points

Supermarkets grow their share

Figure 27: Spanish retail value sales of healthy-option food and drinks, by outlet type, 2005-07

Growing supermarket and hypermarket trading base

Figure 28: Numbers of hypermarkets and supermarkets, 2000-05

THE CONSUMER - PAN-EUROPEAN OVERVIEW

Key points

Traditional tastes and eating habits hold back penetration of various foods

Figure 29: Use of selected foods, by country, 2006

Spaniards are most likely to avoid fats and to choose light foods

Figure 30: Attitudes towards food and diet, by country, 2006

Figure 31: Healthy eating index, by country, 2006

Figure 32: New product launches by product claim, Spain, 2002-06

THE CONSUMER - FOOD TRENDS IN SPAIN

Key points

Erratic trends in food consumption

Figure 33: Selected foods with highest and lowest penetration, 2006

Figure 34: Trends in penetration of selected foods, 2004-06

Although healthy options increase in significance, bad habits are on the rise

Figure 35: Trends in attitudes towards food and diet, 2004-06

THE CONSUMER - ATTITUDES TOWARDS FOOD AND DIET

Key points

Healthy lifestyles include the occasional indulgence

Figure 36: Use of selected foods, by lifestyle choices, 2006

Age and gender are most important in shaping dietary attitudes

Figure 37: Attitudes towards food and diet, by key demographic sub-group, 2006

Figure 38: Positive attitudes towards food and diet, by demographic sub-group, 2006

Young consumers hardest to convince

Figure 39: Negative attitudes towards food and diet, by demographic sub-group, 2006

Women are most receptive to low-calorie foods, potential for male-targeted healthy options

Figure 40: Attitudes towards weight control, by demographic sub-group, 2006

Lifestyles shape dietary habits

Figure 41: Attitudes towards health and diet, by lifestyle factors, 2006

APPENDIX: RESEARCH METHODOLOGY

Abstract

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