Clothing Retailing - Spain

Published by: Mintel International Group Ltd.

Published: Sep. 1, 2007 - 235 Pages

Table of Contents

MARKET IN BRIEF

The future

Market performance

Sector performance

Channels of distribution

Figure 1: Spain: Clothing market - channels of distribution, 2006

Market leaders

Consumer behaviour

REPORT SCOPE

TECHNICAL NOTES

Financial definitions

Currencies

Figure 2: Exchange rates: National currencies against the Euro, 2002-06

Country codes

VAT

Figure 3: Europe: Standard VAT rates, 2006

Other abbreviations

BROADER MARKET ENVIRONMENT

Growing population

Figure 4: Spain: Population trends, 2002-06

But ageing too

Figure 5: Spain: Population, by age group, 2002, 2006 and 2010

Steady economic growth

Figure 6: Spain: Gross domestic product, 1996-2006

But times are changing

Unemployment to fall further

THE MARKET IN CONTEXT

Key findings

Consumer spending buoyed by booming housing market

Figure 7: Spain: Consumer expenditure, 1995-2006

Figure 8: Spain: Consumer spending growth, 1997-2006

Clothing a sluggish performer

Figure 9: Spain: Consumer spending on selected categories of goods, 2001-05

Some price inflation

Figure 10: Spain: Consumer price index for selected goods, 2001-06

SECTOR SIZE AND FORECAST

Key findings

Economic outlook

Clothing retailers’ prospects

Price-led segment to grow

Shaking things up

Retail sales forecasts

Figure 11: Spain: Estimated clothing specialists’ sales, 2002-12

Figure 12: Spain: Clothing specialists as % all retail sales, 2002-12

Past

EUROPEAN CONSUMER CONTEXT

Introduction

Comparison of consumer typologies across Europe

Figure 13: Clothing consumer typologies, by country, 2006

Germany

Figure 14: Clothing consumer typologies in Germany compared to four-country average, 2006

France

Figure 15: Clothing consumer typologies in France compared to four-country average, 2006

Great Britain

Figure 16: Clothing consumer typologies in UK compared to four-country average, 2006

Spain

Figure 17: Clothing consumer typologies in Spain compared to four-country average, 2006

Comparison of agreement with clothing lifestyle statements

Figure 18: Agreement with clothing lifestyle statements, by country, 2006

France

Figure 19: Top five clothing lifestyle statements, France, 2006

Germany

Figure 20: Top five clothing lifestyle statements, Germany, 2006

Spain

Figure 21: Top five clothing lifestyle statements, Spain, 2006

Great Britain

Figure 22: Top five clothing lifestyle statements, GB, 2006

THE CONSUMER - WHERE THEY BUY CLOTHES

Where people buy

Figure 23: Spain: Outlet where clothing purchased, June 2007

Market positioning

Figure 24: Spain: Market positioning of major clothing retailers, June 2007

Who buys where - specialists

Figure 25: Spain: Specialist outlets where clothing purchased, by age, May 2007

Figure 26: Spain: Where clothing purchased, by demographics, June 2007

Who buys where - generalists

Men in their comfort zone

Hypermarkets catch the family shopper

Figure 27: Spain: Generalist outlets/channels where clothing purchased, by age, May 2007

El Corte Inglés usage rises with income

Hypermarkets and markets appeal to the less well off

Figure 28: Spain: Generalist outlets/channels where clothing purchased, by income, May 2007

Figure 29: Spain: Where clothing purchased, by demographics, June 2007

THE CONSUMER - MOTIVATIONS AND SHOPPING HABITS

Demographic characteristics of consumer typologies

Figure 30: Practical, Stylish, Well-dressed typology groups, by age - Spain, 2006

Figure 31: Practical, Stylish, Well-dressed typology groups, by income - Spain, 2006

Figure 32: Spain: Practical, Stylish, Well-dressed typology groups, by gender, age, family income, region,

working status and presence of children, Spain, 2006

‘Conservative’ approach

Convert more female visitors into buyers

Direct correlation between interest and age

I want it all

Figure 33: Shopaholics, Fashion Conscious, Individualists, Label Admirers and Big Spenders typology

groups, by age - Spain, 2006

Money talks with individualists and label-admirers

Figure 34: Spain: Shopaholics, Fashion Conscious, Individualists, Label Admirers and Big Spenders

typology groups, by gender, age, family income, region, working status and presence of children, Spain,

2005

CHANNELS OF DISTRIBUTION

Figure 35: Spain: Clothing market - channels of distribution, 2006

Clothing specialists

Department and variety stores

Textile specialists

Grocers

Home shopping

Market stalls

RETAIL COMPETITOR ANALYSIS

Figure 36: Spain: Leading clothing specialists, 2006/07

Market shares

Figure 37: Spain: Leading clothing specialists’ market shares, 2006

Evaluation

Figure 38: Spain: Clothing retailers, evaluation, 2006/07

RETAILER PROFILES

ARCADIA GROUP

Figure 39: Arcadia Group: Sales as share of UK clothing specialists’ sales, 2002-06

Strategic evaluation

Background

Financial performance

Figure 40: Arcadia Group: Group financial performance, 2002-06

Store portfolio

Figure 41: Arcadia Group: Outlet numbers, 2001 and 2003-06

Figure 42: Arcadia Group: European outlet numbers by fascia, July 2007 and 2005-06 total

Retail offering

Market positioning/brands

Brands

Figure 43: Arcadia Group: Age positioning and product offer by fascia, 2007

Pricing

Service

Operational issues

Advertising and marketing

Figure 44: Arcadia Group: Main media advertising spend, 2002-06

Figure 45: Arcadia Group: Main media advertising by media used, 2006

e-commerce and home shopping

Figure 46: Arcadia Group: Websites, 2007

BENETTON GROUP

Figure 47: Benetton Group: Sales as share of clothing specialists’ sales in Europe, 2002-06

Strategic evaluation

Background

Financial performance

Figure 48: Benetton Group: Group financial performance, 2001-06

Figure 49: Benetton Group: Sales by geographic area, 2002-06

Figure 50: Benetton Group: Sales by geographical area, 2006

Figure 51: Benetton Group: Sales by commercial activitiy, 2002-06

Store portfolio

Figure 52: Benetton Group: Outlet data, 2002-06

Retail offering

Market positioning

Brands

Figure 53: Benetton Group: Sales by brand, 2006

Product offer

Pricing

Operational issues

Advertising and marketing

e-commerce and home shopping

C&A

Figure 54: C&A: Sales as share of clothing specialists’ sales in Europe, 2002-06

Figure 55: C&A: German sales as share of clothing specialists’ sales in Germany, 2002-06

Strategic evaluation

Background

Financial performance

Figure 56: C&A: Group financial performance, 2002-06

Figure 57: C&A: Sales in European markets, 2005 -06

Figure 58: C&A: Share of group sales by market, 2006

Store portfolio

Figure 59: C&A: European outlet data, 2003-07

Figure 60: C&A: Share of European outlets, by country, 2006

Figure 61: C&A: Total number of outlets, by European country, 2003-07

Figure 62: C&A: Number of European outlets by fascia, Spring 2006 and 2007

Retail offering

Market positioning

Brands

Product offer

Pricing

Operational issues

Advertising and marketing

e-commerce and home shopping

GRUPO CORTEFIEL

Figure 63: Grupo Cortefiel: Sales as share of clothing specialists’ sales in Europe, 2002-06

Strategic evaluation

Background

Financial performance

Figure 64: Cortefiel: Financial performance, 2002/03-2006/07

Figure 65: Cortefiel: Sales by fascia, February 2007

Figure 66: Cortefiel: Sales in company-owned stores by fascia, 2003-07

Store portfolio

Figure 67: Grupo Cortefiel: Company-owned outlet data, 2001-05 and June 2007

Outlet numbers by fascia and type

Figure 68: Cortefiel: Outlet numbers by fascia, and type, 2002-05 and June 2007

Figure 69: Grupo Cortefiel: Spanish outlets by fascia, June 2007

Figure 70: Cortefiel: Breakdown of company-owned, franchises and concessions, February 2002-05, and

June 2007

European operations

Figure 71: Cortefiel: Number of European outlets by country and fascia, June 2007

Figure 72: Cortefiel: European outlets by fascia, June 2007

Figure 73: Cortefiel: Number of company-owned outlets by country, 2004-05 and June 2007

Retail offering

Market positioning

Product offer by brand

e-commerce

H&M HENNES & MAURITZ

Figure 74: H&M Hennes & Mauritz: Sales as share of clothing specialists’ sales in Europe, 2002-06

Figure 75: H&M Hennes & Mauritz: Sales as share of clothing specialists’ sales in Sweden, 2002-06

Figure 76: H&M Hennes & Mauritz: Sales as share of clothing specialists’ sales in Germany, 2002-06

Figure 77: H&M Hennes & Mauritz: Sales as share of clothing specialists’ sales in the UK, 2002-06

Strategic evaluation

Background

Figure 78: H&M Hennes & Mauritz: International expansion record, 1964-2007

Control and support

Financial performance

Figure 79: H&M Hennes & Mauritz: Group financial performance, 2001/02-2005/06

Figure 80: H&M Hennes & Mauritz: Sales by country, 2001/02-2005/06

Figure 81: H&M Hennes & Mauritz: UK financial performance, 2001/02-2005/06

Figure 82: Hennes & Mauritz: Relative sales importance by country, 2001/02 and 2005/06

Figure 83: Hennes & Mauritz: Change in countries’ share of group sales, 2001/02-2005/06

Figure 84: Hennes & Mauritz: Sales versus outlet growth by country, 2001-05

Figure 85: Hennes & Mauritz: Percentage change in local currency sales and number of outlets by country,

2004/05-2005/06

Store portfolio

Figure 86: H&M Hennes & Mauritz: Outlet data, 2001/02-2005/06

Figure 87: Hennes & Mauritz: Share of total new outlets opened by country, 2001/02-2005/06

Figure 88: Hennes & Mauritz: Sales per outlet by country, 2005/06

Store concept

Concept stores

Retail offering

Market positioning

Brands/product offer

Figure 89: H&M own brand portfolio, 2007

One-off collections

Pricing

Operational issues

Advertising and marketing

Figure 90: H&M: Advertising spending in the UK, 2006

e-commerce and home shopping

GRUPO INDITEX

Figure 91: Grupo Inditex: Sales as share of clothing specialists’ sales in Europe, 2002-06

Figure 92: Grupo Inditex: Sales as share of clothing specialists’ sales in Spain, 2002-06

Strategic evaluation

Background

Financial performance

Figure 93: Grupo Inditex: Financial performance, 2002/03-2006/07

Like-for-like sales growth

Figure 94: Grupo Inditex: Sales growth by type, 2002/03-2006/07

Figure 95: Grupo Inditex: Estimated sales in key European markets, 2004/05-2006/07

Figure 96: Grupo Inditex: Consolidated sales by geographic region, Year to January 2002/03-2006/07

Figure 97: Grupo Inditex: Sales performance by fascia, 2002/03-2006/07

Operating profit by fascia

Figure 98: Grupo Inditex: Operating profit performance by fascia, 2002/03-2006/07

Figure 99: Grupo Inditex: Sales and operating profit % growth rates by fascia, 2002/03-2006/07

Store portfolio

Figure 100: Grupo Inditex: Outlet and country numbers, 2002/03-2006/07

Figure 101: Grupo Inditex: Outlet data, 2002/03-2006/07

Figure 102: Grupo Inditex: Outlet numbers by fascia, 2002/03-2006/07

Figure 103: Grupo Inditex: Outlet data by fascia, 2002/03-2006/07

Figure 104: Grupo Inditex: % change in sales and sales area by fascia, 2002/03-2006/07

Figure 105: Grupo Inditex: Average store size by fascia, 2006/07

European outlet data by country

Figure 106: Grupo Inditex: Outlet data by European market, year end to January 2002/03-2006/07

Figure 107: Grupo Inditex: Outlet data by European market and by fascia, January 2007

Franchises and joint ventures

Figure 108: Grupo Inditex: Franchises as % of stores by geographic region, 2006/07

Figure 109: Grupo Inditex: Franchises as % of group sales and stores, by fascia, 2006/07

Figure 110: Grupo Inditex: Franchises as % of group sales and stores, 2002/03-2006/07

Figure 111: Grupo Inditex: Store expansion plans, 2007/08

Retail offering

Figure 112: Grupo Inditex: Age positioning and product offer by fascia, 2007

Market positioning, brands and pricing

Operational issues

Advertising and marketing

e-commerce and home shopping

MANGO GROUP

Figure 113: Mango Group: Sales as share of European clothing specialists’ sales, 2002-06

Figure 114: Mango Spain: Sales as share of clothing specialists’ sales, 2002-06

Strategic evaluation

Background

Financial performance

Figure 115: Mango Group: Group financial performance, 2003-07

Increasing exposure to international markets

Figure 116: Mango Group: Domestic and international retail sales mix, 2003-07

International business goes from strength to strength

Company’s sales and stores growth

Figure 117: Mango Group: Sales and store growth, 2004-06

Retail sales by selected European market

Figure 118: Mango: Estimated retail sales in selected markets, 2006

Store portfolio

Figure 119: Mango Group: Outlet data, 2002-06

Figure 120: Mango Group: Store development, 2001-06

Figure 121: Mango: Share of European and non-European stores, August 2007

Figure 122: Mango: Airport operations, August 2007

Figure 123: Mango: Outlet data by European market, July 2004, March 2005, August 2006 and August

2007

Figure 124: Mango: Number of stores by selected European country, March 2005, August 2006 and August

2007

Figure 125: Mango: Share of European stores by country, August 2007

Non-European activities

Figure 126: Mango: Non-European stores network, July 2004, March 2005, August 2006 and August 2007 .162

Mango Canada

Mango US

Retail offering

Market positioning

Product offer/brands

New developments

Pricing

Advertising and marketing

e-commerce and home shopping

MARKS & SPENCER (M&S)

Figure 127: M&S UK: Clothing as % of clothing specialists’ sales, 2002-06

Strategic evaluation

Figure 128: M&S: Business targets 2004/05-2007/08 and beyond

Background

Financial performance

Figure 129: M&S: Group financial performance - continuing operations, 2002/03-2006/07

Figure 130: M&S: UK retail sales by product category, 2004/05-2006/07

Figure 131: M&S: Excl-VAT clothing sales, 2002/03-2006/07

Figure 132: Marks & Spencer: International sales performance, 2005/06 and 2006/07

Store portfolio

Figure 133: M&S: UK and Republic of Ireland, outlet data, 2002/03-2006/07

Figure 134: M&S: European franchised outlet data, 2004-07

Other international stores

Figure 135: M&S: Non-European franchise locations, July 2007

Retail offering

Market positioning

Product offer

Figure 136: M&S: product innovations 2006/07

Figure 137: M&S: Own brand portfolio, 2007

Look Behind the Label

Lingerie sub-brands

Fashion footwear with padded soles for comfort (especially good for high heels).

Advertising and marketing

e-commerce and home shopping

PRIMARK/PENNEYS

Figure 138: Primark/Penneys: UK - clothing sales as share of all clothing specialists’ sales, 2002-06

Strategic evaluation

Background

Financial data

Figure 139: Primark/Penneys: Group financial performance, 2001/02-2005/06

Store portfolio

Figure 140: Primark/Penneys: Outlet data, 2002-06

Overseas expansion

Store environment

Retail offering

Brands/product offer

Figure 141: Primark own brand portfolio, 2007

Figure 142: Primark: Turnover by product category, 2005/06

Operational issues

Advertising and marketing

e-commerce and home shopping

MINI COMPANY PROFILES

ADOLFO DOMINGUEZ

Figure 143: Adolfo Dominguez: Sales as share of clothing specialists’ sales in Spain, 2002-06

Background

Financial performance

Figure 144: Adolfo Dominguez: Group financial performance, 2002-06

Store portfolio

Figure 145: Adolfo Dominguez: Outlets, 2002-06

Figure 146: Adolfo Dominguez: Store development, 2002-06

Figure 147: Adolfo Dominguez: European store portfolio by country, 2006

Expansion plans

Focus on megastores

Asian expansion

Corners within El Corte Inglés department stores

Retail offering

Market positioning

Product offer

Clothing

Fragrances and skincare

Accessories

Brands

Pricing and advertising

e-commerce

DIRAMODE (PIMKIE)

Background

Financial performance

Store portfolio

Figure 148: Pimkie: Outlet data, 2005 and 2006

Retail offering

Market positioning

Brands

Product offer and pricing

Operational issues

Advertising and marketing

e-commerce and home shopping

ETAM GROUP

Figure 149: Etam Group: Sales as share of clothing specialists’ sales in Europe, 2002-06

Background

Financial performance

Figure 150: Etam Group: Financial performance, 2001-06

Store portfolio

Figure 151: Etam Group: Outlet data, 2001-2006

Figure 152: Etam: Outlet numbers by country, 2003-06

Figure 153: Etam: Outlet numbers by brand, 2001-06

Retail offering

Products, brands and market positioning

Figure 154: Etam: Brands, 2007

e-commerce

GRUPO INDUYCO

Figure 155: Grupo Induyco: Sales as share of clothing specialists’ sales in Spain, 2002-06

Background

Financial performance

Figure 156: Grupo Induyco: Estimated sales, 2002-06

Store portfolio

Figure 157: Grupo Induyco: Outlet data, 2004 and 2006

Retail offering

Market positioning

Brands and Product offer

Sfera

Operational issues

e-commerce

APPENDIX: RESEARCH METHODOLOGY

Abstract

• background economic and demographic data
• market sizes
• regional retailing trends and issues
• market drivers
• consumer expenditure
• consumer trends
• leading pan-European retailers
• domestic retailers
• market forecasts

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