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Clothing Retailing - Italy

Published by: Mintel International Group Ltd.

Published: Sep. 1, 2007 - 129 Pages


Table of Contents


MARKET IN BRIEF

The future

Market size and performance

Market leaders

REPORT SCOPE

TECHNICAL NOTES

Financial definitions

Currencies

Figure 1: Exchange rates: National currencies against the Euro, 2002-06

Country codes

VAT

Figure 2: Europe: Standard VAT rates, 2006

Other abbreviations

BROADER MARKET ENVIRONMENT

Struggling economy

Inflation continues downward trend…

Figure 3: Italy: Consumer price inflation, 2002-06

…GDP shows weak growth in 2007 so far

Figure 4: Italy: Gross domestic product, 1995-2006

Figure 5: Italy: Consumer spending, 1996-2006

Ageing population

Figure 6: Italy: Total population, 2002-06

Figure 7: Italy: Population by age group, 2006

MARKET IN CONTEXT

Key points

Clothing market value and trends

Figure 8: Italy: Consumer spending on clothing, 2002-06

Figure 9: Italy: Consumer spending on selected categories of goods, 2002-06

Figure 10: Italy: Consumer spending index for selected goods, 2002-06

SECTOR SIZE AND FORECAST

Future

Past

Figure 11: Italy: Retail sales, 2002-12

Figure 12: Italy: Clothing specialists’ sales as % of non-food and all retail sales, 2002-12

THE CONSUMER - WHERE THEY SHOP

Where people buy

Figure 23: Italy: Where clothing purchased, June 2007

Who buys where

Figure 24: Italy: Where clothing purchased, by income and age, June 2007

Figure 25: Italy: Where clothing purchased, by demographic, June 2007

Figure 26: Italy: Where clothing purchased, by age, June 2007

Figure 27: Italy: Where clothing purchased, by income bracket, June 2007

Figure 28: Italy: Where clothing purchased, by demographic, June 2007

Figure 29: Italy: Where clothing purchased, by age, June 2007

Figure 30: Italy: Where clothing purchased, by income, June 2007

CHANNELS OF DISTRIBUTION

Figure 31: Italy: Clothing market - channels of distribution, 2006

Clothing specialists

Department stores

Food retailers

Other

RETAILER COMPETITOR ANALYSIS

Figure 32: Italy: Leading clothing retailers, 2006

Market shares

Figure 33: Italy: Leading clothing retailers, market shares, 2006

Evaluation

Figure 34: Italy: Clothing retailers, evaluation, 2006/07

Pimkie

RETAILER PROFILES

BENETTON GROUP

Figure 35: Benetton Group: Sales as share of clothing specialists’ sales in Europe, 2002-06

Strategic evaluation

Background

Financial performance

Figure 36: Benetton Group: Group financial performance, 2001-06

Figure 37: Benetton Group: Sales by geographic area, 2002-06

Figure 38: Benetton Group: Sales by geographical area, 2006

Figure 39: Benetton Group: Sales by commercial activitiy, 2002-06

Store portfolio

Figure 40: Benetton Group: Outlet data, 2002-06

Retail offering

Market positioning

Brands

Figure 41: Benetton Group: Sales by brand, 2006

Product offer

Pricing

Operational issues

Advertising and marketing

e-commerce and home shopping

H&M HENNES & MAURITZ

Figure 42: H&MHennes & Mauritz: Sales as share of clothing specialists’ sales in Europe, 2002-06

Figure 43: H&M Hennes & Mauritz: Sales as share of clothing specialists’ sales in Sweden, 2002-06

Figure 44: H&M Hennes & Mauritz: Sales as share of clothing specialists’ sales in Germany, 2002-06

Figure 45: H&M Hennes & Mauritz: Sales as share of clothing specialists’ sales in the UK, 2002-06

Strategic evaluation

Background

Figure 46: H&M Hennes & Mauritz: International expansion record, 1964-2007

Control and support

Financial performance

Figure 47: H&M Hennes & Mauritz: Group financial performance, 2001/02-2005/06

Figure 48: H&M Hennes & Mauritz: Sales by country, 2001/02-2005/06

Figure 49: H&M Hennes & Mauritz: UK financial performance, 2001/02-2005/06

Figure 50: Hennes & Mauritz: Relative sales importance by country, 2001/02 and 2005/06

Figure 51: Hennes & Mauritz: Change in countries’ share of group sales, 2001/02-2005/06

Figure 52: Hennes & Mauritz: Sales versus outlet growth by country, 2001-05

Figure 53: Hennes & Mauritz: Percentage change in local currency sales and number of outlets by country,

2004/05-2005/06

Store portfolio

Figure 54: H&M Hennes & Mauritz: Outlet data, 2001/02-2005/06

Figure 55: Hennes & Mauritz: Share of total new outlets opened by country, 2001/02-2005/06

Figure 56: Hennes & Mauritz: Sales per outlet by country, 2005/06

Store concept

Concept stores

Retail offering

Market positioning

Brands/product offer

Figure 57: H&M own brand portfolio, 2007

One-off collections

Pricing

Operational issues

Advertising and marketing

Figure 58: H&M: Advertising spending in the UK, 2006

e-commerce and home shopping

GRUPO INDITEX

Figure 59: Grupo Inditex: Sales as share of clothing specialists’ sales in Europe, 2002-06

Figure 60: Grupo Inditex: Sales as share of clothing specialists’ sales in Spain, 2002-06

Strategic evaluation

Background

Financial performance

Figure 61: Grupo Inditex: Financial performance, 2002/03-2006/07

Like-for-like sales growth

Figure 62: Grupo Inditex: sales growth by type, 2002/03-2006/07

Figure 63: Grupo Inditex: Estimated sales in key European markets, 2004/05-2006/07

Figure 64: Grupo Inditex: Consolidated sales by geographic region, Year to January 2002/03-2006/07

Figure 65: Grupo Inditex: Sales performance by fascia, 2002/03-2006/07

Operating profit by fascia

Figure 66: Grupo Inditex: Operating profit performance by fascia, 2002/03-2006/07

Figure 67: Grupo Inditex: Sales and operating profit % growth rates by fascia, 2002/03-2006/07

Store portfolio

Figure 68: Grupo Inditex: Outlet and country numbers, 2002/03-2006/07

Figure 69: Grupo Inditex: Outlet data, 2002/03-2006/07

Figure 70: Grupo Inditex: Outlet numbers by fascia, 2002/03-2006/07

Figure 71: Grupo Inditex: Outlet data by fascia, 2002/03-2006/07

Figure 72: Grupo Inditex: % change in sales and sales area by fascia, 2002/03-2006/07

Figure 73: Grupo Inditex: Average store size by fascia, 2006/07

European outlet data by country

Figure 74: Grupo Inditex: Outlet data by European market, year to January 2002/03-2006/07

Figure 75: Grupo Inditex: Outlet data by European market and by fascia, January 2007

Franchises and joint ventures

Figure 76: Grupo Inditex: Franchises as % of stores by geographic region, 2006/07

Figure 77: Grupo Inditex: Franchises as % of group sales and stores, by fascia, 2006/07

Figure 78: Grupo Inditex: Franchises as % of group sales and stores, 2002/03-2006/07

Figure 79: Grupo Inditex: Store expansion plans, 2007/08

Retail offering

Figure 80: Grupo Inditex: Age positioning and product offer by fascia, 2007

Market positioning, brands and pricing

Operational issues

Advertising and marketing

e-commerce and home shopping

MINI COMPANY PROFILES

BERNARDI

Background

Financial performance

Store portfolio

Figure 81: Bernardi: Italian outlet data, 2002-05

Retail offering

e-commerce and home shopping

CHICCO ARTSANA

Background

Financial performance

Store portfolio

Figure 82: Chicco: Outlet data, 2007

Retail offering

Market positioning, products and brands

e-commerce

ORIGINAL MARINES

Figure 83: Original Marines: Sales as share of clothing specialists’ sales in Italy, 2001-06

Background

Financial performance

Figure 84: Original Marines: Group financial performance, 2001-06

Store portfolio

Figure 85: Original Marines: Outlet data, 2001-05

Retail offering

Market positioning

Brands

Product offer

Figure 86: Original Marines: Turnover by product category, 2005

Pricing

Operational issues

e-commerce and home shopping

OVIESSE

Figure 87: Oviesse: Sales as share of clothing retailers’ sales in Italy, 2002-06

Strategic evaluation

Background

Financial performance

Figure 88: Oviesse: Group financial performance, 2001/02-2006/07

Recent trading

Store portfolio

Figure 89: Oviesse: Group Outlet data, 2001/02-2006/07

New format

Retail offering

Market positioning

Brands

Product offer

Figure 90: Oviesse: Breakdown of offer by product category, 2006/07

Pricing

e-commerce and home shopping

PRECA BRUMMEL

Background

Financial performance

Store portfolio

Retail offering

Market positioning, brands and product offer

Figure 91: Preca brummel: Own-brands’ positioning, 2007

e-commerce and home shopping

APPENDIX: RESEARCH METHODOLOGY

Abstract

Mintel European Retail Intelligence provides independent, expert coverage of the major retail sectors throughout Europe. Each title in this series analyses retailing trends in up to 19 European markets, including the Scandinavian nations and Eastern European countries such as the Czech Republic and Poland as well as the major Western European markets.

The coverage provided by each report is as accurate, relevant and up-to-date as possible, combining in-house sector expertise with retailer performance data, taken directly from industry and trade sources.

With titles ranging from 'DIY Retailing in Europe' through to 'Food Retailing in Europe', each market examination includes studies of:
  • background economic and demographic data
  • market sizes
  • regional retailing trends and issues
  • market drivers
  • consumer expenditure
  • consumer trends
  • leading pan-European retailers
  • domestic retailers
  • market forecasts


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