Clothing Retailing - France

Published by: Mintel International Group Ltd.

Published: Sep. 1, 2007 - 211 Pages

Table of Contents

MARKET IN BRIEF

The future

Market size and performance

Consumer behaviour

Figure 1: France: Outlet where clothing purchased, June 2007

Figure 2: France: Clothing consumer typologies, April 2005-March 2006

Market leaders

REPORT SCOPE

TECHNICAL NOTES

Financial definitions

Currencies

Figure 3: Exchange rates: National currencies against the Euro, 2002-06

Country codes

VAT

Figure 4: Europe: Standard VAT rates, 2006

Other abbreviations

BROADER MARKET ENVIRONMENT

Growing and greying population

Figure 5: France: Population, by gender, 2003-07

Figure 6: France: Population, by age group, 1990-2050

Economic growth

Figure 7: France: Gross domestic product and consumer spending growth, 1996-2006

Figure 8: France: Gross domestic product, 1995-2006

Unemployment

Figure 9: France: Unemployment, 1996-2007

Consumer confidence

Figure 10: France: Consumer confidence, 1996-2007

THE MARKET IN CONTEXT

Key findings

Steady spending from households

Figure 11: France: Total household expenditure, 1999-2006

Clothing prices subdued

Figure 12: France: Consumer price index for selected goods, 2002-06

Clothing spend vs. retail

Figure 13: France: Index of total and clothing consumer spending growth against clothing retail sales

growth, 2001-05

Figure 14: France: Consumer spending on selected categories of goods, 2001-05

Figure 15: France: Index of consumer spending growth in clothing and personal spending categories, 2001-

05

Figure 16: France: Index of consumer spending growth in clothing and living categories, 2001-05

Figure 17: France: Index of consumer spending growth in clothing and electricals categories, 2001-05

Figure 18: France: Index of consumer spending growth in clothing and leisure categories, 2001-05

SECTOR SIZE AND FORECAST

Future

Past

Economic outlook

Retail sales forecasts

Specialist retailers’ prospects

Figure 19: France: Retail sales, 2002-12

Figure 20: France: Clothing specialist retailers as % all retail sales and non-food retail sales, 2002-12

Past

Enterprises

Figure 21: France: Clothing retail enterprises, 2001-05

EUROPEAN CONSUMER CONTEXT

Introduction

Comparison of consumer typologies across Europe

Figure 22: Clothing consumer typologies, by country, 2006

Germany

Figure 23: Clothing consumer typologies in Germany compared to four-country average, 2006

France

Figure 24: Clothing consumer typologies in France compared to four-country average, 2006

Great Britain

Figure 25: Clothing consumer typologies in UK compared to four-country average, 2006

Spain

Figure 26: Clothing consumer typologies in Spain compared to four-country average, 2006

Comparison of agreement with clothing lifestyle statements

Figure 27: Agreement with clothing lifestyle statements, by country, 2006

France

Figure 28: Top five clothing lifestyle statements, France, 2006

Germany

Figure 29: Top five clothing lifestyle statements, Germany, 2006

Spain

Figure 30: Top five clothing lifestyle statements, Spain, 2006

Great Britain

Figure 31: Top five clothing lifestyle statements, GB, 2006

THE CONSUMER - WHERE THEY BUY CLOTHES

Where people buy

Figure 32: France: Outlet where clothing purchased, June 2007

Who buys where

Figure 33: France: Outlets where clothing purchased by income and age, June 2007

The fashion stores

Figure 34: France: Outlets used for purchasing clothing in the last 12 months - Camaïeu, by age and

income, June 2007

Figure 35: France: Outlets used for purchasing clothing in the last 12 months - Pimkie, by age and income,

June 2007

Figure 36: France: Outlets used for purchasing clothing in the last 12 months - H&M and Zara, by age, June

2007

Figure 37: France: Outlets used for purchasing clothing in the last 12 months - H&M and Zara, by income,

June 2007

Figure 38: France: Where clothing purchased, by demographics, June 2007

For families

Figure 39: France: Outlets used for purchasing clothing in the last 12 months - sports stores, by age, June

2007

Figure 40: France: Outlets used for purchasing clothing in the last 12 months - sports stores, by income,

June 2007

Figure 41: France: Outlets used for purchasing clothing in the last 12 months - family stores, by age, June

2007

Figure 42: France: Outlets used for purchasing clothing in the last 12 months - family stores, by age, June

2007

Figure 43: France: Where clothing purchased, by demographics, June 2007

Non-specialists

Figure 44: France: Outlets used for purchasing clothing in the last 12 months - hypermarkets, by age, June

2007

Figure 45: France: Outlets used for purchasing clothing in the last 12 months - hypermarkets, by income,

June 2007

Figure 46: France: Outlets used for purchasing clothing in the last 12 months - department stores and home

shopping, by age, June 2007

Figure 47: France: Outlets used for purchasing clothing in the last 12 months - department stores and home

shopping, by income, June 2007

Figure 48: France: Where clothing purchased, by demographics, June 2007

THE CONSUMER - MOTIVATIONS AND SHOPPING HABITS

Figure 49: France: Clothing consumer typologies, April 2005-March 2006

Demographic characteristics of consumer typologies

Style vs. comfort

Figure 50: France: Well-dressed vs Practical consumer typologies, by age, April 2005-March 2006

Figure 51: France: Well-dressed, stylish, practical consumer groups, by gender, age, family income, region,

working status and presence of children, 2006

Love fashion, love shopping?

Figure 52: France: Fashion conscious, shopaholic and big spender consumer typologies, by gender, April

2005-March 2006

Figure 53: France: Fashion conscious, shopaholic and big spender consumer typologies, by age, April

2005-March 2006

Figure 54: France: Fashion conscious, shopaholic and big spender consumer typologies, by income group,

April 2005-March 2006

Figure 55: France: Fashion Conscious, Shopaholics and Big Spenders consumer groups, by gender, age,

family income, region, working status and presence of children, 2006

Individuals

Figure 56: France: Sporty, Individualist and Label Seekers consumer typologies, by age group, April 2005-

March 2006

Figure 57: France: Sporty, Individualist and Label Seekers consumer typologies, by income group, April

2005-March 2006

Figure 58: France: Individualist, Sporty and Label Seeker consumer groups, by gender, age, family income,

region, working status and presence of children, 2006

CHANNELS OF DISTRIBUTION

Figure 59: France: Clothing market - estimated channels of distribution, 2006

Grocers

Home shopping

Sports goods retailers

Department and variety stores

RETAIL COMPETITOR ANALYSIS

The big home-grown

Domestics fight back

Figure 60: France: Leading clothing specialists, 2006

Non-specialists

Market shares

Figure 61: France: Leading clothing retailers’ market shares, 2006/07

Evaluation

Figure 62: France: Clothing retailers, evaluation, 2006/07

RETAILER PROFILES

BENETTON GROUP

Figure 63: Benetton Group: Sales as share of clothing specialists’ sales in Europe, 2002-06

Strategic evaluation

Background

Financial performance

Figure 64: Benetton Group: Group financial performance, 2001-06

Figure 65: Benetton Group: Sales by geographic area, 2002-06

Figure 66: Benetton Group: Sales by geographical area, 2006

Figure 67: Benetton Group: Sales by commercial activitiy, 2002-06

Store portfolio

Figure 68: Benetton Group: Outlet data, 2002-06

Retail offering

Market positioning

Brands

Figure 69: Benetton Group: Sales by brand, 2006

Product offer

Pricing

Operational issues

Advertising and marketing

e-commerce and home shopping

C&A

Figure 70: C&A: Sales as share of clothing specialists’ sales in Europe, 2002-06

Figure 71: C&A: German sales as share of clothing specialists’ sales in Germany, 2002-06

Strategic evaluation

Background

Financial performance

Figure 72: C&A: Group financial performance, 2002-06

Figure 73: C&A: Sales in European markets, 2005 -06

Figure 74: C&A: Share of group sales by market, 2006

Store portfolio

Figure 75: C&A: European outlet data, 2003-07

Figure 76: C&A: Share of European outlets, by country, 2006

Figure 77: C&A: Total number of outlets, by European country, 2003-07

Figure 78: C&A: Number of European outlets by fascia, Spring 2006 and 2007

Retail offering

Market positioning

Brands

Product offer

Pricing

Operational issues

Advertising and marketing

e-commerce and home shopping

H&M HENNES & MAURITZ

Figure 79: H&MHennes & Mauritz: Sales as share of clothing specialists’ sales in Europe, 2002-06

Figure 80: H&M Hennes & Mauritz: Sales as share of clothing specialists’ sales in Sweden, 2002-06

Figure 81: H&M Hennes & Mauritz: Sales as share of clothing specialists’ sales in Germany, 2002-06

Figure 82: H&M Hennes & Mauritz: Sales as share of clothing specialists’ sales in the UK, 2002-06

Strategic evaluation

Background

Figure 83: H&M Hennes & Mauritz: International expansion record, 1964-2007

Control and support

Financial performance

Figure 84: H&M Hennes & Mauritz: Group financial performance, 2001/02-2005/06

Figure 85: H&M Hennes & Mauritz: Sales by country, 2001/02-2005/06

Figure 86: H&M Hennes & Mauritz: UK financial performance, 2001/02-2005/06

Figure 87: Hennes & Mauritz: Relative sales importance by country, 2001/02 and 2005/06

Figure 88: Hennes & Mauritz: Change in countries’ share of group sales, 2001/02-2005/06

Figure 89: Hennes & Mauritz: Sales versus outlet growth by country, 2001-05

Figure 90: Hennes & Mauritz: Percentage change in local currency sales and number of outlets by country,

2004/05-2005/06

Store portfolio

Figure 91: H&M Hennes & Mauritz: Outlet data, 2001/02-2005/06

Figure 92: Hennes & Mauritz: Share of total new outlets opened by country, 2001/02-2005/06

Figure 93: Hennes & Mauritz: Sales per outlet by country, 2005/06

Store concept

Concept stores

Retail offering

Market positioning

Brands/product offer

Figure 94: H&M own brand portfolio, 2007

One-off collections

Pricing

Operational issues

Advertising and marketing

Figure 95: H&M: Advertising spending in the UK, 2006

e-commerce and home shopping

GRUPO INDITEX

Figure 96: Grupo Inditex: Sales as share of clothing specialists’ sales in Europe, 2002-06

Figure 97: Grupo Inditex: Sales as share of clothing specialists’ sales in Spain, 2002-06

Strategic evaluation

Background

Financial performance

Figure 98: Grupo Inditex: Financial performance, 2002/03-2006/07

Like-for-like sales growth

Figure 99: Grupo Inditex: Sales growth by type, 2002/03-2006/07

Figure 100: Grupo Inditex: Estimated sales in key European markets, 2004/05-2006/07

Figure 101: Grupo Inditex: Consolidated sales by geographic region, year to January 2002/03-2006/07

Figure 102: Grupo Inditex: Sales performance by fascia, 2002/03-2006/07

Operating profit by fascia

Figure 103: Grupo Inditex: Operating profit performance by fascia, 2002/03-2006/07

Figure 104: Grupo Inditex: Sales and operating profit % growth rates by fascia, 2002/03-2006/07

Store portfolio

Figure 105: Grupo Inditex: Outlet and country numbers, 2002/03-2006/07

Figure 106: Grupo Inditex: Outlet data, 2002/03-2006/07

Figure 107: Grupo Inditex: Outlet numbers by fascia, 2002/03-2006/07

Figure 108: Grupo Inditex: Outlet data by fascia, 2002/03-2006/07

Figure 109: Grupo Inditex: % change in sales and sales area by fascia, 2002/03-2006/07

Figure 110: Grupo Inditex: Average store size by fascia, 2006/07

European outlet data by country

Figure 111: Grupo Inditex: Outlet data by European market, year end to January 2002/03-2006/07

Figure 112: Grupo Inditex: Outlet data by European market and by fascia, January 2007

Franchises and joint ventures

Figure 113: Grupo Inditex: Franchises as % of stores by geographic region, 2006/07

Figure 114: Grupo Inditex: Franchises as % of group sales and stores, by fascia, 2006/07

Figure 115: Grupo Inditex: Franchises as % of group sales and stores, 2002/03-2006/07

Figure 116: Grupo Inditex: Store expansion plans, 2007/08

Retail offering

Figure 117: Grupo Inditex: Age positioning and product offer by fascia, 2007

Market positioning, brands and pricing

Operational issues

Advertising and marketing

e-commerce and home shopping

MANGO GROUP

Figure 118: Mango Group: Sales as share of European clothing specialists’ sales, 2002-06

Figure 119: Mango Spain: Sales as share of clothing specialists’ sales, 2002-06

Strategic evaluation

Background

Financial performance

Figure 120: Mango Group: Group financial performance, 2003-07

Increasing exposure to international markets

Figure 121: Mango Group: Domestic and international retail sales mix, 2003-07

International business goes from strength to strength

Company’s sales and stores growth

Figure 122: Mango Group: Sales and store growth, 2004-06

Retail sales by selected European market

Figure 123: Mango: Estimated retail sales in selected markets, 2006

Store portfolio

Figure 124: Mango Group: Outlet data, 2002-06

Figure 125: Mango Group: Store development, 2001-06

Figure 126: Mango: Share of European and non-European stores, August 2007

Figure 127: Mango: Airport operations, August 2007

Figure 128: Mango: Outlet data by European market, July 2004, March 2005, August 2006 and August

2007

Figure 129: Mango: Number of stores by selected European country, March 2005, August 2006 and August

2007

Figure 130: Mango: Share of European stores by country, August 2007

Non-European activities

Figure 131: Mango: Non-European stores network, July 2004, March 2005, August 2006 and August 2007 .143

Mango Canada

Mango US

Retail offering

Market positioning

Product offer/brands

New developments

Pricing

Advertising and marketing

e-commerce and home shopping

NEW LOOK

Figure 132: New Look: Sales as share of clothing specialists’ sales in Europe, 2002-06

Figure 133: New Look (UK): Sales as share of clothing specialists’ sales in UK, 2002-06

Figure 134: Mim France: Sales as share of clothing specialists’ sales in France, 2002-06

Strategic evaluation

Background

Financial performance

Figure 135: New Look: Group financial performance, 2002/03-2006/07

Store portfolio

Figure 136: New Look: Outlet data, 2002/03-2006/07

Retail offering

Market positioning

Product offer/brands

Figure 137: New Look: Own brand portfolio, 2007

Pricing

Operational issues

Advertising and marketing

e-commerce and home shopping

VIVARTE

Strategic evaluation

Background

Financial performance

Figure 138: Vivarte: Group financial performance, 2002-2006

Store portfolio

Figure 139: Vivarte Clothing: Outlet numbers, 2007

Retail offering

Market positioning

Product offer and brands

e-commerce and home shopping

MINI COMPANY PROFILES

DIRAMODE (PIMKIE)

Background

Financial performance

Store portfolio

Figure 140: Pimkie: Outlet data, 2005 and 2006

Retail offering

Market positioning

Brands

Product offer and pricing

Operational issues

Advertising and marketing

e-commerce and home shopping

ETAM GROUP

Figure 141: Etam Group: Sales as share of clothing specialists’ sales in Europe, 2002-06

Background

Financial performance

Figure 142: Etam Group: Financial performance, 2001-06

Store portfolio

Figure 143: Etam Group: Outlet data, 2001-06

Figure 144: Etam: Outlet numbers by country, 2003-06

Figure 145: Etam: Outlet numbers by brand, 2001-06

Retail offering

Products, brands and market positioning

Figure 146: Etam: Brands, 2007

e-commerce

ESPRIT

Background

Financial performance

Figure 147: Esprit: Group financial performance, 2001/02-2005/06

Figure 148: Esprit: Sales performance by channel and region, 2001/02-2005/06

Figure 149: Esprit: Sales performance by region, 2001/02 and 2005/06

Store portfolio

Figure 150: Esprit: Outlet data, 2001/02-2005/06

Figure 151: Esprit: Store network by region and type, June 2006

Retail offering

Market positioning

Brands

Product offer

Figure 152: Esprit: Product mix, 2005/06

Pricing

e-commerce and home shopping

GAP

Figure 153: Gap UK: Sales as share of clothing specialists’ sales in UK, 2001-05

Figure 154: Gap France: Sales as share of clothing specialists’ sales in France, 2001-05

Background

Financial performance

Figure 155: Gap Inc: Group financial performance, 2002/03-2006/07

Store portfolio

Figure 156: Gap Inc: Outlet data, 2002/03-2006/07

Retail offering

Market positioning

Brands

Product offer

Pricing

e-commerce and home shopping

APPENDIX: RESEARCH METHODOLOGY

Abstract

• background economic and demographic data
• market sizes
• regional retailing trends and issues
• market drivers
• consumer expenditure
• consumer trends
• leading pan-European retailers
• domestic retailers
• market forecasts

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