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Mobile Applications: Marketing and Selling to Businesses

Published by: Compass Intelligence

Published: Oct. 3, 2007 - 8 Pages


Table of Contents


Table of Contents

List of Figures

Methodology

Mobilize Me! A New Vision of Selling and Marketing Mobile Business Applications

How do you sell Mobile Applications Efficiently?

Guiding Thoughts

Abstract

This iDRD (Insight-based Data-Rich Deliverable) is part of the Business Applications and Business Wireless subscriptions.  This 5-page insight discusses the mobile applications market, particularly marketing and selling these applications to businesses and multiple vertical markets. Included in this report is a view of 2007 expenditures on mobile applications across multiple verticals including Government, Health Care, Education, Finance, and a few others.  Mobile Applications consists of business expenditures on mobile and wireless-based custom-coded and packaged applications, including productivity, Enterprise Resource Planning, Email, CRM and security applications.  Hosted or rented applications do not fall in this category of IT spending, but are considered "Outsourcing & 3rd Party Services.  The Expert Guide for this insight is Stephanie Atkinson.

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