Men's Clothing - US

Published by: Mintel International Group Ltd.

Published: Aug. 1, 2007 - 113 Pages

Table of Contents

SCOPE AND THEMES

What you need to know

Definition

Abbreviations and terms

Abbreviations

Terms

EXECUTIVE SUMMARY

Changes in the retail landscape and counterfeit clothing drives the men’s clothing industry down

Young men a desirable demographic, the Internet a desirable outlet

Needs of big & tall market unmet resulting in future growth potential

Sales flat in men’s clothing market

Multitasking clothes and innovative fabrics popular trends

Shirts and bottoms segments account for more than 60% of the market

Supply structure varied

Advertising based on masculine appeal

Clothing specific retailers account for nearly half of all sales

Consumer purchase and usage habits

Consumer attitudes

The future of the men’s clothing market

MARKET DRIVERS

Changes in the retail landscape negatively impact the apparel industry

Counterfeiting costs the industry

Consumers are less reluctant to buy clothing online

Figure 1: Men who have purchased apparel through alternative channels in the last 12 months, January-October

2006

Young men are a desirable demographic

Figure 2: Respondents agreeing with the statement, “I enjoy clothes shopping for myself,” by age, May 2007

Figure 3: Respondents agreeing with the statement, “When it comes to my clothes, brands are important to me,”

by age, May 2007

Figure 4: Respondents agreeing with the statement, “I consider myself a bargain shopper when it comes to my

clothes,” by age, May 2007

Figure 5: Respondents agreeing “a lot” with statements describing attitudes toward apparel, by age, January-

October 2006

Figure 6: Respondents agreeing with the statement, “I seek out and wear clothing that I feel makes me stand out,”

by age, May 2007

Big & Tall men feel (and probably are) neglected

Figure 7: Prevalence of overweight and obesity among Americans, 1988-2002

Figure 8: Difficulty in purchasing clothing items by obese males, January 2007

Figure 9: Likelihood of changing shopping habits if issues of the obese are addressed, by gender, January 2007 15

A return to casual?

MARKET SIZE AND TRENDS

Market size

Figure 10: Total U.S. retail sales of men’s clothing, at current and constant prices, 2002-07

Market trends

Multitasking menswear

Innovative fabrics

Incorporating technology

Environmentally friendly clothes

A conservative customer, with notable exceptions

MARKET SEGMENTATION

Overview

Figure 11: Sales of men’s clothing, segmented by type, 2005 and 2007

Shirts and sweaters

Figure 12: Sales of shirts and sweaters, at current and constant prices, 2002-07

Bottoms

Figure 13: Sales of bottoms, at current and constant prices, 2002-07

Active sportswear

Figure 14: Sales of active sportswear, at current and constant prices, 2002-07

Suits, sportcoats, and tailored jackets

Figure 15: Sales of suits, sportcoats, and tailored jackets, at current and constant prices, 2002-07

Overcoats, jackets, and raincoats

Figure 16: Sales of overcoats, jackets, and raincoats, at current and constant prices, 2002-07

SUPPLY STRUCTURE

Introduction

Columbia Sportswear Company

GAP, Inc

Levi Strauss & Company

NIKE, Inc.

Perry Ellis International, Inc.

Phillips-Van Heusen Corp

Polo Ralph Lauren Corp.

VF Corp

ADVERTISING AND PROMOTION

Introduction

Figure 17: Respondents saying they rely on the following sources “very often,” May 2007

Competitor activity

Adidas

Figure 18: Adidas -TV ad: José + 10

Columbia Sportswear Co.

Figure 19: Columbia-TV ad: Mixer

Gap, Inc

Figure 20: Gap-TV ad: Peace in the Streets

Hanesbrands, Inc

Figure 21: Hanes-TV ad: Kevin Bacon Perfect T

Lacoste

Figure 22: Lacoste-TV ad: Andy Roddick

Levi Strauss & Co.

Figure 23: Levi’s-TV commercial: I Walk the Line

Dockers

Figure 24: Dockers-TV ad: Work, Weekend, Dress, Golf

Phillips-Van Heusen

Figure 25: Van Heusen-TV ad: Opera Music White Shirts

VF Corp

Wrangler

Figure 26: Wrangler-TV ad: Friends go Camping

Lee

Figure 27: Lee Jeans-TV ad: Come See the new Lee

Williamson-Dickie

Figure 28: Dickies-TV ad: Hard Working Americans

RETAIL DISTRIBUTION

Introduction

Figure 29: U.S. retail sales of men’s clothing, by channel, 2005 and 2007

Clothing stores

Figure 30: U.S. sales of men’s clothing through clothing stores, 2002-07

Department stores

Figure 31: U.S. sales of men’s clothing through department stores, 2002-07

Warehouse clubs and supercenters

Figure 32: U.S. sales of men’s clothing through warehouse clubs and supercenters, 2002-07

Discount or mass merchandise department stores

Figure 33: U.S. sales of men’s clothing through discount or mass merchandise department stores, 2002-07

Sporting goods stores

Figure 34: U.S. sales of men’s clothing through sporting goods stores, 2002-07

Other retailers

Figure 35: U.S. sales of men’s clothing through other retailers, 2002-07

Retail marketing and merchandising

THE CONSUMER - PURCHASE AND USAGE HABITS

Summary

Men’s apparel purchase rates

Key demographics of men who purchase apparel

Reasons for purchasing apparel

Types of apparel purchased

Where apparel is purchased

Shopping habits and preferences

Men’s apparel purchase rates

Figure 36: Incidence of men’s apparel/accessory purchases in the last 12 months, January-October 2006

Figure 37: Men’s clothing purchase rates among males, May 2007

Figure 38: Incidence of men’s apparel/accessory purchases in the last 12 months among males, 2002-06

Key demographics of men who purchase apparel

Figure 39: Male purchase of men’s clothing/accessories in the last 12 months, by key demographics, January-

October 2006

Figure 40: Males agreeing that “My wife, girlfriend or female friends shop for my clothes without me” “very often” by

age, May 2007

Figure 41: Incidence of men’s apparel purchasing, by selected cohorts, January-October 2006

Reasons for purchasing apparel

Figure 42: Reasons for buying men’s clothing, May 2007

Figure 43: Incidence of purchase of men’s clothing for everyday wear vs for work, by key demographics, May 200755

Figure 44: Incidence of purchase of men’s clothing for a special occasion vs going out, by age, May 2007

Style of clothes worn to work versus everyday wear

Figure 45: Similarities between work and non-work apparel, May 2007

Figure 46: Style of clothes at work vs in daily life, by key demographics, May 2007

Types of apparel purchased

Figure 47: Men’s apparel articles purchased in the last 12 months, January-October 2006

Figure 48: Incidence of jeans and t-shirt purchasing in the last 12 months, by age and cohort, January-October

2006

Figure 49: Incidence of workwear purchasing in the last 12 months, by age, race, and educational attainment,

January-October 2006

Figure 50: Incidence of formalwear purchasing in the last 12 months, by race/ethnicity, January-October 2006

Where apparel is purchased

Figure 51: Stores where men’s clothing is purchased, May 2007

Figure 52: Incidence of purchasing menswear at Wal-Mart and JCPenny, by key demographics, May 2007

Alternative shopping channels

Figure 53: Men who have purchased apparel through alternative channels in the last 12 months, January-October

2006

Shopping habits and preferences

Figure 54: Attitudes and behavior regarding apparel shopping, May 2007

Figure 55: Agreement with the statement, “I consider myself a bargain shopper when it comes to my clothes,” by

age, May 2007

Figure 56: Agreement with the statement, “I enjoy clothes shopping for myself,” by age and race/ethnicity, May

2007

Figure 57: Agreement with the statement, “When it comes to my clothes, brands are important to me,” by key

demographics, May 2007

THE CONSUMER - ATTITUDES

Summary

Attitudes, beliefs, and priorities regarding apparel

Men’s attitudes toward apparel, by self concept

Sources of style recommendations

Attitudes, beliefs, and priorities regarding apparel

Figure 58: agreement statements describing attitudes toward apparel, January-October 2006

Figure 59: Agreement with key statements describing attitudes toward apparel, by age, January-October 2006

Approaches to personal style

Figure 60: agreement with statements on apparel shopping habits, May 2007

Figure 61: Agreement with the statement, “I seek out and wear clothing that I feel makes me stand out,” by key

demographics, May 2007

Figure 62: Self described style of dress, May 2007

Figure 63: Self described clothing style as “classic,” by key demographics, May 2007

Men’s attitudes toward apparel, by self concept

Figure 64: Agreement with self concept statements, January-October 2006

Figure 65: Trustworthy, kind, sociable and funny respondents agreeing “a lot” with each statement, January-

October 2006

Figure 66: Intelligent and affectionate respondents agreement with key dress attitude statements, January-October

2006

Figure 67: Frank and self-assured respondents agreement with key dress attitude statements, January-October

2006

Figure 68: Broadminded and creative respondents agreement with key dress attitude statements, January-October

2006

Figure 69: Efficient and stubborn respondents agreement with key dress attitude statements, January-October

2006

Figure 70: Amicable respondents agreement with key dress attitude statements, January-October 2006

Figure 71: Refined respondents agreement with key dress attitude statements, January-October 2006

Figure 72: Tense or egocentric respondents agreement with key dress attitude statements, January-October 200682

Sources of style recommendations

Figure 73: Sourced used for clothing advice, information and ideas,” May 2007

Figure 74: key demographics of respondents who rely on self or females “very often” for style, May 2007

FUTURE AND FORECAST

FUTURE TRENDS

Demographic factors will dictate fashion

Figure 75: Male population by age, 2002-12

Figure 76: Male population by race and Hispanic origin, 2002-12

Copyrighting would protect original designs, but could impede creativity

Green clothing will remain a niche

Rent to own

Online retailers continue to flourish

Figure 77: Males incidence of purchase of apparel/accessories online, 2002-06

Big & Tall category continues to grow

MARKET FORECAST

Men’s clothing

Figure 78: Forecast of total U.S. sales of men’s clothing, at current and constant prices, 2007-12

Men’s shirts and sweaters

Figure 79: Forecast of U.S. sales of men’s shirts and sweaters, at current and constant prices, 2007-12

Men’s bottoms

Figure 80: Forecast of U.S. sales of men’s bottoms, at current and constant prices, 2007-12

Men’s active sportswear

Figure 81: Forecast of U.S. sales of men’s active sportswear, at current and constant prices, 2007-12

Men’s suits, sportcoats, and tailored jackets

Figure 82: Forecast of U.S. sales of men’s suits, sportcoats, and tailored jackets, at current and constant prices,

2007-12

Men’s overcoats, jackets, and raincoats

Figure 83: Forecast of U.S. sales of men’s overcoats, jackets, and raincoats, at current and constant prices, 2007-12

Forecast factors

APPENDIX: TRADE ASSOCIATIONS

APPENDIX: SIMMONS COHORTS

Figure 84: Simmons cohort descriptions

Abstract

• Shirts and sweaters
• Bottoms
• Active sportswear
• Suits, sport coats, tailored jackets
• Overcoats, jackets, raincoats

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