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Delivering Maximum Brand Impact Via Pharmaceutical Market Analytics

Published by: Best Practices, LLC

Published: Jul. 1, 2007 - 54 Pages


Table of Contents


Executive Summary

Introduction

Research Approach

Participating Companies

Key Insights

Key Findings

Analytics Activities Included in the Study

Hiring for Market Analytics Performance Excellence

Introduction

Number of FTEs

Outsourcing

Delivering High Impact Analytics Services

Introduction

Primary Departments for Activities

Responsibility for Activities

Building Effective Relationships with Key Stakeholders

Introduction

Structuring to Support Healthy Product Growth

Introduction

Centralization

Departmental Alignment

Activities Integration

Market Analytics Organizational Evolution

Generalist Model

Differentiated Model

Specialist Model

Distributed Model

Indicators of Need for Evolution and Growth

Winning Corporate Recognition and Support

Introduction

Gaining Senior Management Support

Cultivating Relationships

Delivering Great Work

Performance Measurement

Lessons Learned

Abstract

Market analytics functions play a key role in helping pharmaceutical and biotechnology companies make informed decisions, avoid risk, and uncover opportunities for growth. Although market analytics insights can be vital to corporate success, the function’s full value often remains unrealized.

This research examines how to maximize the business value of analytics through optimal structuring, staffing and positioning of analytics activities. Executives can use this information to demonstrate business value and win the recognition and resources needed to achieve and sustain high performance levels.

This research is focused on major topic areas: (1) Hiring for Market Analytics Performance Excellence, (2) Delivering High-Impact Services, (3) Building Effective Relationships with Key Stakeholders, (4) Structuring to Support Healthy Product Growth, and (5) Winning Corporate Recognition and Support.

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