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Building and Sustaining Impactful Competitive Intelligence Organizations

Published by: Best Practices, LLC

Published: Aug. 1, 2007 - 130 Pages


Table of Contents


Executive Summary

Introduction

Research Approach

Participating Companies

Report Structure and Organization

Key Findings

Definitions

Data Segmentation

The Competitive Intelligence Value Cycle

Creating CI Value

Communicating CI Value

Effective CI Structure & Alignment

Proximity of Function to Senior Leadership

Current Departmental Status & Alignment

Ideal Departmental Home

Resource Levels

Operating Budget

Staff Compensation

FTE Numbers

Staff Competencies, Skills, and Training

Outsourcing CI Activities

CI Leadership

Intelligence Sources

Primary CI Resources

Secondary CI Resources

High Impact CI Activities

Top Five Activities

Productivity

Effective Stakeholder Relationships

Internal CI Customers

Teaming with Collaborators

Building Trust

Effective Communication Practices

Use of Feedback & Evaluation Metrics

Response Matrix & Customer Groups that Elevate CI Value

Best Practices Matrix: Communicating & Sustaining Value

Best Practices Matrix: CI Management

Appendix 1: Study Participant Data

Phase I

Phase II

Appendix 2: Survey Questions

Phase I

Phase II

Appendix 3: Format and Frequency Preferences for Customer

Communications

Abstract

This research is focused on several major topic areas: (1) creating and communicating CI value, (2) optimal structure and alignment, (3) resource levels, (4) key primary and secondary intelligence sources, (5) high impact CI activities, and (6) effective stakeholder relationships. Specific areas of coverage include:
  • tactics for increasing CI value and recognition
  • current and ideal departmental alignment for maximum effectiveness
  • operating budget levels and trends
  • average compensation and bonus potential for CI staff by individual job level
  • outsourcing for CI activities
  • average numbers of company products supported and competitor products tracked
  • methods for building trust with internal customers and collaborators
  • most effective internal communication approaches
  • essential skills, experiences, and attributes for employee success in CI roles
  • program performance measurement


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