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Cross-Industry Field Sales Force Excellence

Published by: Best Practices, LLC

Published: Jul. 1, 2006 - 64 Pages


Table of Contents


Study Objective and Research Methodology

Study Objective

Research Methodology

Quartiles

Benchmark Class

Participant Profile

Segment Composition

Sales Force Demographics

Sales Force Size

Sales Force Change - 1 Year

Sales Force Change - 2 Years

Sales Force Change - 5 Years

Sales Force Change - Consulting

Sales Force Change - Manufacturing

Sales Force Change - Pharmaceutical

Sales Force Change - Software

Sales Force Structure

Value Of A Sale

Span of Control

Time Management

Time Allocated To Acquiring New Accounts

Time Allocated To Servicing Existing Accounts

Sales Process Time Allocation

Daily Cold Call Activity Levels

Weekly Meeting Activity Levels

Training

Training Days Per Employment Period (First Year)

Cumulative First Year Training Days

Ongoing Training Days Per Year

Training Content

Training Delivery Methods

Outsourcing Sales Training

Months To New Hire Effectiveness

Recruiting and Hiring

Recruiting and Hiring Criteria - Experience

Recruiting and Hiring Criteria - Education

Recruiting and Hiring Criteria - Skills and Potential

Hiring Differential (Turnover Rate)

Compensation

Compensation Effectiveness

Base/ Incentive Compensation Split

Compensation Split Overview

Compensation Split - Pharmaceutical Segment

Performance Benchmarks

Sales Person Cost

Revenue Generated Per Sales Person

Sales Force Yield

Innovation From The Field

About Best Practices, LLC




Sales Force Demographics

Sales Force Size

Sales Force Change - 1 Year

Sales Force Change - 2 Years

Sales Force Change - 5 Years

Sales Force Change - Consulting

Sales Force Change - Manufacturing

Sales Force Change - Pharmaceutical

Sales Force Change - Software

Sales Force Structure

Value Of An Average Sale

Span of Control




Time Management

Time Allocated To Acquiring New Accounts

Time Allocated To Servicing Existing Accounts

· Sales Process Time Allocation

Daily Cold Call Activity Levels

Weekly Meeting Activity Levels




Training

Training Days Per Employment Period (First Year)

Cumulative First Year Training Days

Ongoing Training Days Per Year

Training Content

Training Delivery Methods

Outsourcing Sales Training

Months To New Hire Effectiveness




Recruiting and Hiring

Recruiting and Hiring Criteria - Experience

Recruiting and Hiring Criteria - Education

Recruiting and Hiring Criteria - Skills and Potential

Hiring Differential (Turnover Rate)




Compensation

Compensation Effectiveness

Base/ Incentive Compensation Split

Compensation Split Overview

Compensation Split - Pharmaceutical Segment




Performance Benchmarks

Sales Person Cost

Revenue Generated Per Sales Person

Sales Force Yield

Abstract

As product and service differentiation becomes more difficult to achieve - in the dynamic global marketplace - effective sales channels that guarantee direct access to business-to-business customers are becoming more strategically important to growing and defending market share. At the same time many field sales leaders face growing pressure to reduce field sales investments and to "produce more with less." Faced with increasing resource constraints, sales leaders need to supplement their internal sales force effectiveness measures with external cross-industry efficiency benchmarks to fully assess the performance of their field sales groups and validate their resource allocations.

Best Practices, LLC recognizes that high performing sales groups across industries - irrespective of product or service provided - exhibit common operational practices, strategies and resource utilization levels. This study focused on producing key operational benchmarks and allows sales leaders to better inform their strategic and tactical decision-making. The quantitative benchmark data is supported by selective analyst commentary.

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