Exercise/Fitness Habits: Fad or Modern Lifestyle? - Ireland

Published by: Mintel International Group Ltd.

Published: Sep. 1, 2007 - 73 Pages

Table of Contents

ISSUES IN THE MARKET

Key themes of the report

Definitions

MARKET IN BRIEF

Concerns over health and obesity fail to drive exercise

Entering parenthood later in life suits current offerings…

…but changing demographics do not

Economic environment has mixed implications

The healthy wealthy

Leisure centres attract a broader range of clients

New services segment their offer

The future

INTERNAL MARKET ENVIRONMENT

Key points:

Health and exercise go hand-in-hand or do they?

Figure 1: Agreement with ‘I should do more about my health’, NI and RoI, 2002-06

Leisure time at home means less time for exercise

Figure 2: Agreement with ‘I like spending a lot of my free time at home’, NI and RoI, 2002-06

Consumers’ health concerns underline relevance of exercise

Figure 3: Current worries, NI and RoI, 2006

Government takes an active interest

Marketing strategies aim to build public awareness

Building sport for life

A long-term view

Rising obesity levels

Figure 4: Body Mass Index segments, NI and RoI, 2006

BROADER MARKET ENVIRONMENT

Key points:

Favourable economic climate for leisure services

Figure 5: Health of the economy, NI and RoI, 2002-07

Ireland’s ageing population requires a different focus

Figure 6: Population change, by age group, NI, 2000-20

Bottom line

Figure 7: Population change, by age group, RoI, 2000-20

Juggling work/life/exercise balance…

Figure 8: Growth in number of households with children, RoI and NI, 2000-06

…but not until later in life

Figure 9: Average age at marriage, NI and RoI, 2000-05

Input costs present challenges

Figure 10: Price indices of electricity, RoI and UK, 2000-06

MARKET VALUE AND FORECAST

Key points:

Investing more money in personal wellbeing

Figure 11: Indexed expenditure on leisure services, 2002-12

Figure 12: Indexed value of exercise service expenditure, all Ireland, 2002-12

All-Ireland market

RoI contributes most to growth rates

Figure 13: Indexed value of exercise service expenditure, RoI and NI, 2002-12

NI market growth to remain constant

THE FUTURE

Key points:

Energy costs will drive clubs to examine alternatives

New focus for leisure facilities

Gym chains will develop a stronger hold on the market

Relying on inspirational role models

COMPANIES AND BRANDS

Key points:

LOCAL AUTHORITY LEISURE CENTRES

Quality initiatives are a key marketing tool

PRIVATE SECTOR

Figure 14: Selected fitness chains and numbers of facilities, RoI and NI, 2007

Aura Sport & Leisure Management

Crunch Fitness

Curves

Cuts Fitness

David Lloyd

Esporta

Fitness First

Jackie Skelly

LA Fitness

Total Fitness

West Wood

THE CONSUMER: EXERCISE PARTICIPATION

Key points:

Only a third claim to engage in any form of exercise

Figure 15: Proportion of consumers engaging in any kind of exercise, RoI and NI, 2002-06

Maintaining consumer interest is a core problem

Exercise participation declines as consumers age

Figure 16: Proportion of consumers engaging in any kind of exercise, by age and socio-economic

group, RoI and NI, 2006

Young parents assume teaching role at the ‘how to’ stage

RoI consumers exercise more regularly

Figure 17: Proportion of consumers engaging in regular exercise, RoI and NI, 2002-06

Exercise: a habit for life?

Figure 18: Proportion of consumers engaging in regular exercise, by age and socio-economic

group, RoI and NI, 2006

Occasional exercise is short-lived…

Figure 19: Proportion of consumers engaging in occasional exercise, RoI and NI, 2002-06

…among the singles

APPENDIX

Regional definitions

Conversion factors

Exchange rate

Population 2006

BMRB Target Group Index (TGI) sample sizes

Abbreviations

Population trends

Figure 20: Forecast population change, by age, NI, 2000-20

Figure 21: Forecast population change, by age, RoI, 2000-20

Figure 22: Number of households, by size, NI and RoI, 2000-05

Figure 23: Average age of women at birth of first child, NI and RoI, 1991-2005

Figure 24: Percentage in employment, by age group, NI and RoI, 2000-05

Figure 25: Average number of hours worked a week, by gender and working status, NI and RoI,

1998-2005

Lifestage explanation

Adults who have used the Internet

Figure 26: Adult population who have used the Internet in the last 12 months, by gender, age, socioeconomic

group, lifestage, working status, presence of children and marital status, NI and RoI,

2006

Current concerns

Figure 27: Current worries, NI and RoI, 2006

Exercise participation

Figure 28: Proportion of consumers taking any kind of exercise, by gender, age, socio-economic

group, lifestage, marital status, working status and presence of children, RoI and NI, 2006

Figure 29: Proportion of consumers taking any regular exercise, by gender, age, socio-economic

group, lifestage, marital status, working status and presence of children, RoI and NI, 2006

Figure 30: Proportion of consumers taking any occasional exercise, by gender, age, socioeconomic

group, lifestage, marital status, working status and presence of children, RoI and NI,

2006

Figure 31: Proportion of consumers taking part in aerobics/keep-fit activities, by gender, age, socioeconomic

group and lifestage, RoI and NI, 2006

Figure 32: Proportion of consumers taking part in athletics, by gender, age, socio-economic group

and lifestage, RoI and NI, 2006

Figure 33: Proportion of consumers taking part in cycling, by gender, age, socio-economic group

and lifestage, RoI and NI, 2006

Figure 34: Proportion of consumers participating in jogging, by gender, age, socio-economic group

and lifestage, RoI and NI, 2006

Figure 35: Proportion of consumers participating in marathon running, by gender, age, socioeconomic

group and lifestage, RoI and NI, 2006

Figure 36: Proportion of consumers participating in running, by gender, age, socio-economic group

and lifestage, RoI and NI, 2006

Figure 37: Proportion of consumers participating in swimming, by gender, age, socio-economic

group and lifestage, RoI and NI, 2006

Figure 38: Proportion of consumers participating in weight training/workout activities, by gender,

age, socio-economic group and lifestage, RoI and NI, 2006

Figure 39: Proportion of consumers participating in yoga, by gender, age, socio-economic group

and lifestage, RoI and NI, 2006

Figure 40: Consumers who visit leisure centres, gyms or health clubs, by lifestage, NI, 2006

Figure 41: Consumers who visit leisure centres, gyms or health clubs, by lifestage, RoI 2006

Figure 42: Proportion of consumers engaging in any kind of exercise, by lifestage, RoI and NI,

2006

Figure 43: Proportion of consumers engaging in regular exercise, by lifestage, RoI and NI, 2006

Figure 44: Proportion of consumers engaging in occasional exercise, by gender, age and socioeconomic

group, RoI and NI, 2006

Figure 45: Proportion of consumers engaging in occasional exercise, by lifestage, RoI and NI,

2006

Figure 46: Proportion of consumers engaging in swimming, by age and socio-economic group, RoI

and NI, 2006

Figure 47: Proportion of consumers engaging in swimming, by lifestage, RoI and NI, 2006

APPENDIX: RESEARCH METHODOLOGY

Abstract

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