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Published by: Frost & Sullivan
Published: Sep. 21, 2007 - 86 Pages
Table of Contents
- 1. Executive Summary
- 1. Executive Summary
- 1. Overview and Definitions
- 2. Summary of Major Findings
- 3. Vertical Market Analysis
- 4. Competitive Analysis
- 5. Conclusions and Recommendations
- 2. Strategic Analysis of the World Interactive Kiosk Market
- 1. Market Overview
- 1. Introduction
- 2. Market Definitions
- 3. Market Segmentation
- 4. Market Engineering Analysis
- 2. Market Dynamics
- 1. Market Drivers
- a. Mature Kiosk Technology Makes the Market More Appealing for Investors and Retailers
- b. Increasing Perception of Self-checkout Systems as Efficient, Expeditious Alternatives to Traditional Checkout Methods
- c. Real Time Information Collection Assisting Managers to Make Better Decisions, Earlier
- d. Increased ROI due to Increasingly Affordable Hardware and Decreased Labor Costs Justifies Investment in Kiosk Projects
- e. Increasing Appreciation for Personalized Value-enhancing Services
- f. Interactive Kiosks being Utilized as an Economical Method of Increasing Visibility and Availability
- g. Large Organizations Realizing the Value that Kiosks Add to Communications both Internally and Externally
- h. The Duality of Kiosks, to Function as Digital Signage When not in Use, Promises Additional Revenues from Advertisements
- i. Ability of Kiosks to Interface Easily with the Internet and the World Wide Web Enhances Functionality and Perceived Value
- j. Retailers Recognizing the Sense of Privacy that Interactive Kiosks Provide for End-users
- 2. Market Restraints
- a. Low Exit and Entry Barriers Highly Fragment the Industry
- b. Proliferation of Wireless Technology and Internet Access Empowers Users to Conduct Transactions Online and Threatens the Growth of the Industry Overall
- c. Increasingly Functional Digital Signage Technology Infringing on the Interactive Kiosk Market
- d. Excessive Initial Prices and Variable Costs of Kiosk Projects Constitute Significant Capital Investments for Potential Customers
- e. Ambiguous and Ill-defined Financial Benefits Complicate the Sales Process
- f. Inferior Quality Hardware from Less Established Vendors Lowers ROI and Damages the Reputation of Kiosk Technology
- g. Kiosk Vendors Face the Difficult Challenge of Designing Kiosks that Appeal to the Wide Range of End-users and are Universally Accessible
- h. Retailers with Self-checkout Systems Being Perceived as Providing Poor Customer Service or None at All
- i. The Kiosk Industry Faces the Challenge of Securing all the Transactions as Well as Convincing Users that all Transactions are Secure
- j. Geographical Competition Limits the Growth of the Interactive Kiosk Market
- 3. Pricing Analysis
- 3. Revenue and Unit Shipment Forecasts
- 1. World Market Forecasts
- 2. Regional Market Forecasts
- 3. Vertical Market Forecasts
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- 4. Competitive Analysis
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- 1. Competitive Analysis
- 2. Product Analysis
- 3. Market Share Analysis
- 4. Market Leader
- 5. Market Challengers
- 6. Market Contenders
- 7. Niche Players
- 8. Emerging Players
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5. Vertical Market Analysis
- 1. World Retail Interactive Kiosk Market
2. World Self-Checkout Interactive Kiosk Market
3. World Photo Interactive Kiosk Market
4. World Government Interactive Kiosk Market
5. World Banking and Finance Interactive Kiosk Market
6. World Tourism Transportation and Entertainment Interactive Kiosk Market
7. World Interactive Telecommunications Kiosk Market
8. World Other Interactive Kiosk Market
6. Strategic Recommendations
- 1. Strategic Recommendations
List of Figures
Chapter 1
- Total Interactive Kiosk Market: Percent of Revenues by Vertical Market (World), 2003-2013
Chapter 2
- Total Interactive Kiosk Market: Market Drivers Ranked in Order of Impact (World), 2007-2013
- Total Interactive Kiosk Market: Market Restraints Ranked in Order of Impact (World), 2007-2013
- Total Interactive Kiosk Market: Average Price Forecasts (World), 2003-2013
- Total Interactive Kiosk Market: Break-out of Kiosk Price by Unit Components (World), 2006
- Total Interactive Kiosk Market: Unit Shipment and Revenue Forecasts (World), 2003-2013
- Total Interactive Kiosk Market: Revenue Forecasts by Geographic Region (World), 2003-2013
- Total Interactive Kiosk Market: Percent of Revenues by Geographic Region (World), 2003-2013
- Total Interactive Kiosk Market: Revenue Forecasts by Vertical Market (World), 2003-2013
- Total Interactive Kiosk Market: Percent of Revenues by Vertical Market (World), 2003-2013
- Total Interactive Kiosk Market: Competitive Structure (World), 2006
- Total Interactive Kiosk Market: Database of Key Turnkey Industry Participants by Product Type (World), 2006
- Total Interactive Kiosk Market: Company Market Share by Revenues (World), 2006
- Retail Interactive Kiosk Market: Unit Shipment and Revenue Forecasts (World), 2003-2013
- Retail Interactive Kiosk Market: Average Price Forecasts (World), 2003-2013
- Self-Checkout Interactive Kiosk Market: Unit Shipment and Revenue Forecasts (World), 2003-2013
- Self-Checkout Interactive Kiosk Market: Average Price Forecasts (World), 2003-2013
- Photo Interactive Kiosk Market: Unit Shipment and Revenue Forecasts (World), 2003-2013
- Photo Interactive Kiosk Market: Average Price Forecasts (World), 2003-2013
- Government Interactive Kiosk Market: Unit Shipment and Revenue Forecasts (World), 2003-2013
- Government Interactive Kiosk Market: Average Price Forecasts (World), 2003-2013
- Banking and Finance Interactive Kiosk Market: Unit Shipment and Revenue Forecasts (World), 2003-2013
- Banking and Finance Interactive Kiosk Market: Average Price Forecasts (World), 2003-2013
- Tourism, Transportation and Entertainment Interactive Kiosk Market: Unit Shipment and Revenue Forecasts (World), 2003-2013
- Tourism, Transportation and Entertainment Interactive Kiosk Market: Average Price Forecasts (World), 2003-2013
- Telecommunications Interactive Kiosk Market: Unit Shipment and Revenue Forecasts (World), 2003-2013
- Telecommunications Interactive Kiosk Market: Average Price Forecasts (World), 2003-2013
- Other Interactive Kiosk Market: Unit Shipment and Revenue Forecasts (World), 2003-2013
- Other Interactive Kiosk Market: Average Price Forecasts (World), 2003-2013
AbstractThis Frost & Sullivan research service titled World Interactive Kiosk Market provides pricing analysis, vertical market analysis, and strategic recommendations. In this research, Frost & Sullivan's expert analysts thoroughly examine the following end user markets: retail, government, banking and financial, telecom, tourism, transportation, entertainment, and others.
This analysis is available through our Kiosks & Retail Systems Growth Partnership Service program. With this program, clients receive industry-leading market research such as this, along with technical and econometric data and many interactive features including Analyst Inquiry Time and Client Councils.
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
By Application:
- Retail
- Government
- Banking and financial
- Telecom
- Tourism
- Transportation
- Entertainment
- Others
By Geographic Region:
- North America
- Europe: Western, Central and Eastern Europe
- Asia Pacific: Countries on the western border of the Pacific Ocean, including those of the Indo-Chinese peninsula, Pacific islands and Central Asia
- Rest-of-world: Regions not mentioned above including Central America, South America,
- the Caribbean Islands, the Middle East and Africa
Technologies
The following technologies are covered in this research:
- Self-checkout
- Photo kiosks
- Interactive kiosk systems
Market Overview
Increasing Public Demand Translates into Tremendous Growth Potential for the Interactive Kiosk Market
Kiosk applications are proving to be successful in a wide range of self-service solutions and end users are rapidly embracing new applications. As interactive kiosks become increasingly popular among the public, the market is experiencing steady but strong growth that is expected to continue through to 2013. The bulk of the revenues is expected to come from the retail market segment, including self-checkout and photo kiosks.
"The retail market segment has traditionally held the largest market share, but the most notable growth was in the photo market segment," notes the analyst of the research service. "Despite this, other kiosk vertical market segments are expected to grow at a steady rate as well. New interactive kiosk systems are continuously being developed to provide various self-service solutions." In the retail market segment, end users are well accustomed to interactive kiosk systems and expect fine establishments to offer self-service solutions. As this attitude slowly migrates to other market segments, demand and revenues are expected to increase.
Incentives and Kiosk Exclusive Benefits Can Help Combat the Web and Mobile Device Threats
The interactive kiosk industry is driven by the convenience and ability of kiosks to meet customer needs. However, with the proliferation of wireless, mobile, and Internet-capable devices, certain kiosk applications have lost much of their appeal among end users. Many Web sites and online applications place a wide range of services and capabilities conveniently at customers' fingertips. Moreover, end users have high expectations for functionality and quality. Experience and reputation are key factors among prospective buyers, especially after numerous reports of kiosk scams in previous years. "By acting as consultants, kiosk vendors can help measure ROI, project costs, and even recommend locations for deployment," notes the analyst. "This will not only improve customer expectations, success, and satisfaction but also the likelihood of earning their business."
Vendors should also brave up to the high market fragmentation, which is the result of the ease of entry and low exit barriers. However, the competitive landscape has become much more sophisticated. Many of the smaller kiosk vendors exited the interactive kiosk market by 2006 and most of this market has been consolidated. Additionally, new entrants to this market are poised to gain a significant market share in the near future, demonstrating the importance of strategic partnerships and acquisitions.
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