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Published by: Mintel International Group Ltd.
Published: Sep. 1, 2007 - 101 Pages
Table of Contents
- ISSUES IN THE MARKET
- Definition
- Key points
- MARKET IN BRIEF
- A growing market
- Specialists demonstrate the benefits of focus
- Accompaniments take the lead in innovation
- Old El Paso mainstay behind promotional support
- An enjoyable meal experience
- The market has yet to be exploited
- INTERNAL MARKET ENVIRONMENT
- Key points
- Healthy eating trends
- Figure 1: Agreement with selected lifestyle statements towards health, 2002-06
- Foodie culture
- Figure 2: Agreement with selected lifestyle statements towards food, 2002-06
- Continued growth in dining out
- Figure 3: UK eating out market, by segment, 2005 and 2007
- Figure 4: Types of restaurants visited in the last three months, 2002-06
- Expanding horizons
- Figure 5: UK residents’ visits abroad, 2002 and 2005
- BROADER MARKET ENVIRONMENT
- Key points
- AB socio-economic status growing
- Figure 6: Changes in socio-economic status, 2002-07 and 2007-12 (proj)
- The rise of one-person households
- Figure 7: Changes in UK household sizes, 2002-12
- Time-poor
- COMPETITIVE CONTEXT
- Key points
- Room for growth
- Figure 8: UK retail sales value of ethnic market, 2002-06
- Ready meals
- Figure 9: UK ethnic meal shares of total ready meal sales, 2002-06
- Meal kits, victims of their own success?
- STRENGTHS AND WEAKNESSES IN THE MARKET
- Strengths
- Weaknesses
- MARKET VALUE AND FORECAST
- A growing market
- Figure 10: UK retail sales of Mexican food, at constant and current prices, 2002-07
- Figure 11: Tex-Mex foods purchased in the last six months, 2002-07
- Figure 12: UK retail sales of Mexican food, by type, 2005-07
- Forecast
- Figure 13: Market size and forecast of Mexican foods, at current and 2007 prices, 2002-12
- Factors used in the forecast
- SEGMENT PERFORMANCE
- Key points
- Figure 14: UK retail sales of Mexican food, by type, 2007
- Ready meals
- Range limitations
- Figure 15: UK retail sales of Mexican ready meals, by type, 2002-07
- Ambient ready meals suffer from low footfall
- Dinner kits
- Figure 16: UK retail sales of Mexican dinner kits, 2002-07
- Cooking sauces
- Figure 17: UK retail sales of Mexican recipe wet sauces, 2002-07
- Tortillas show few signs of flattening
- Figure 18: UK retail value sales of Mexican tortillas, 2002-07
- Seasonings
- Figure 19: UK retail value sales of Mexican seasonings, 2002-07
- Accompaniments
- Figure 20: UK retail value sales of accompaniments, 2002-07
- The future
- MARKET SHARE
- Key points
- Figure 21: Manufacturer shares in the Mexican food market, by value, 2002-06
- Old El Paso clear market leader
- Discovering new ground
- Masterfoods flexing muscles
- Other manufacturers
- Own-label
- PRODUCT POSITIONING
- Key points
- Mexican cooking sauces
- Figure 22: Price positioning in Mexican cooking sauces, 2007
- Mexican ready meals
- Figure 23: Price positioning in Mexican ready meals, 2007
- Mexican meal kits
- Figure 24: Price positioning in Mexican meal kits, 2007
- COMPANIES AND PRODUCTS
- Key points
- COMPANY PROFILES
- Old El Paso
- Discovery Foods
- Masterfoods
- Tulip Ltd
- Walkers Snack Foods
- Mission Foods
- WT Foods
- Unilever Bestfoods
- Homepride
- HJ Heinz Company Ltd
- Iglo Birds Eye
- Others
- Westlers
- Schwan’s Food Company
- Pennine Foods
- Noon
- Own-label
- BRAND COMMUNICATION AND PROMOTION
- Key points
- Advertising down
- Figure 25: Main monitored media advertising expenditure on Mexican food, 2003-06
- Diverging trends
- Figure 26: Main monitored media advertising expenditure on Mexican food, by major brands, 2003-07
- CHANNELS TO MARKET
- Key points
- Figure 27: UK retail distribution of Mexican foods, by type of outlet, 2002-06
- Majors increasing space for ambient foods
- Ready meals requiring focus
- CONSUMER - USAGE
- Key points
- Figure 28: Tex-Mex foods purchased in the last six months, June 2007
- Tex-Mex attracts younger consumers
- The affluent society
- Gender differences
- Influence of children
- CONSUMER - ATTITUDES AND MOTIVATIONS
- Key points
- Figure 29: Attitudes that apply to Tex-Mex/Mexican foods, June 2007
- Too hot to handle
- A welcome change
- Great for entertaining
- APPENDIX
- INTRODUCTION
- Consumer research
- ACORN
- Advertising data
- Abbreviations
- OPH
- Internal market environment
- Figure 30: Agreement with selected lifestyle statements, by gender, age, socio-economic group, marital
- status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN
- category, technology usage, household size and car usage, 2006
- Figure 31: Agreement with selected lifestyle statements, by gender, age, socio-economic group, marital
- status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN
- category, technology usage, household size and car usage, 2006
- Figure 32: Agreement with selected lifestyle statements, by gender, age, socio-economic group, marital
- status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN
- category, technology usage, household size and car usage, 2006
- Figure 33: Agreement with selected lifestyle statements, by gender, age, socio-economic group, marital
- status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN
- category, technology usage, household size and car usage, 2006
- Figure 34: Agreement with selected lifestyle statements, by gender, age, socio-economic group, marital
- status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN
- category, technology usage, household size and car usage, 2006
- Broader market environment
- Figure 35: Working population, by gender, 2002-12
- Competitive context
- Who’s innovating?
- Segment performance
- Brand communication and promotion
- Consumer - Detailed demographics
- Figure 36: Tex-Mex or Mexican foods purchased in the last six months or have a stock of at home, by
- gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups,
- working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car
- usage, detailed lifestage groups and terminal education age, June 2007
- Figure 37: Tex-Mex or Mexican foods purchased in the last six months or have a stock of at home, by
- gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups,
- working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car
- usage, detailed lifestage groups and terminal education age, June 2007
- Table of contents Mexican and Tex-Mex Foods
- Market Intelligence, September 2007
- © Reproduction or photocopying prohibited without express permission
- www.mintel.com
- iv
- Figure 38: Tex-Mex or Mexican foods purchased in the last six months or have a stock of at home, by
- gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups,
- working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car
- usage, detailed lifestage groups and terminal education age, June 2007
- Figure 39: Tex-Mex or Mexican foods purchased in the last six months or have a stock of at home, by
- gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups,
- working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car
- usage, detailed lifestage groups and terminal education age, June 2007
- Consumer 2 - Detailed Demographics
- Figure 40: Attitudes towards Mexican/Tex-Mex foods, by gender, age, socio-economic group, marital status,
- lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category,
- media usage, supermarket usage, household size, car usage, detailed lifestage groups and terminal
- education age, June 2007
- Figure 41: Attitudes towards Mexican/Tex-Mex foods, by gender, age, socio-economic group, marital status,
- lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category,
- media usage, supermarket usage, household size, car usage, detailed lifestage groups and terminal
- education age, June 2007
- Figure 42: Attitudes towards Mexican/Tex-Mex foods, by gender, age, socio-economic group, marital status,
- lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category,
- media usage, supermarket usage, household size, car usage, detailed lifestage groups and terminal
- education age, June 2007
- Consumer - Detailed demographics
- Figure 43: Repertoire of Tex-Mex foods kept at home in the last six months, by gender, age, socioeconomic
- group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status,
- tenure, region, ACORN category, media usage, supermarket usage and household size, June 2007
- APPENDIX: RESEARCH METHODOLOGY
AbstractTex-Mex foods have developed in a different way to other ethnic foods markets where ready meals have been the main driving force behind sales. In the absence of a significant indigenous Mexican population and with only limited choice of traditional Mexican restaurants, manufacturers have focused as much attention on educating consumers as increasing awareness utilising products such as meal kits. However, with typical consumers of Tex-Mex foods being young, affluent family households there is ample scope for further development with future growth anticipated in more specialised authentic ingredients and seasonings.
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