Self-Diagnostics - UK

Published by: Mintel International Group Ltd.

Published: Sep. 1, 2007 - 81 Pages

Table of Contents

ISSUES IN THE MARKET

Key themes

Definitions

MARKET IN BRIEF

Healthy market with promising prognosis

Fertile growth

Adding weight to growth

Fear and embarrassment

Age of opportunity

INTERNAL MARKET ENVIRONMENT

Key points

Living in a healthy nation

Figure 1: Agreement with lifestyle statements on health, by gender, 2002-06

Number of coronary attacks

A weighty issue

Figure 2: Adults who are trying to slim, by gender, 1998-2006

Incidents of diabetes

Broadband and the rise of digi-nosis

Figure 3: Used Internet at home in the last 12 months, 2002-06

Diet, health and lifestyle

Figure 4: Agreement with lifestyle statements on diet and health, by gender, 2002-06

Figure 5: Consumer expenditure on selected leisure goods and activities, 2002-06

BROADER MARKET ENVIRONMENT

Key points

Fertility issues

Figure 6: Number of births and fertility rate, UK, 1992-2012

Demographics and lifestage

Figure 7: Structure of the UK population, by age, 2002-2012

Fear and embarrassment

Teaching the old new tricks

Cashing in the inheritance

Government Initiatives

COMPETITIVE CONTEXT

Key points

STRENGTHS AND WEAKNESSES IN THE MARKET

Strengths

Weaknesses

MARKET SIZE AND FORECAST

Key points

A healthy market

Figure 8: UK value sales of self-diagnostics, 2002-12

Self-sufficiency

The future of the market

SEGMENT PERFORMANCE

Key points

SEGMENTING A DISPARATE MARKET

Figure 9: Market value for self-diagnostics by segment, 2007

IDENTIFYING SYMPTOMS

Figure 10: UK value retail sales of thermometers self-diagnostics, 2002-07

CONFIRMATION THROUGH TESTS

Figure 11: UK value retail sales of self-diagnostics that confirm ailments/conditions by segment, 2002-07

Fertile growth for volume sales

Delivering a fully rounded solution

Home clinics

MONITORING CONDITIONS

Figure 12: UK retail value sales of self-diagnostics that monitor existing conditions, by segment, 2002-07

The diabetes dilemma

Putting pressure on the heart

Tracker rates rising

Combination unlocks new possibilities

PHYSICAL PERFORMANCE MONITORS

Figure 13: UK retail value sales of self-diagnostics that monitor physical performance, 2002-07

MARKET SHARE

Key points

Obesity generates greatest growth

Figure 14: Manufacturer share, 2005-07

Pregnant growth

Low pressure for BP monitors

Rise of other

COMPANIES AND PRODUCTS

Unipath

Boots

IBP

Omron Group

Tanita

OTHERS

Abbott Diabetes Care Ltd

Bayer Plc

Church & Dwight

DNA Worldwide

Genosis

HoMedics

Johnson & Johnson

LifeScan

Calpol

LPC Pharmaceuticals

MiraTes

Omega Pharma

Philips

Procter & Gamble

Roche Diagnostics Ltd

BRAND COMMUNICATION AND PROMOTION

Key points

Sensitivity within self-diagnostics

Figure 15: Main monitored media advertising spend on self-diagnostics, 2003-07

Pregnancy tests carry adspend

Figure 16: Main monitored media advertising spend on self-diagnostics, by leading advertiser in 2006, 2003-

07

MARKETING THEMES

Accuracy

Convenience

Affordability

CHANNELS TO MARKET

Key points

Consultancy opportunity for drugstores

Figure 17: Retail distribution of self-diagnostics, 2005-07

Supermarkets to branch out

Online revolution

CONSUMER USAGE

Key points

Figure 18: Healthcare concerns measured at home, 1999-2007

Adding weight to product use

Use of thermometers cooling down

Maybe baby

Sweetening up the diabetics

Women take better care of their health

CONSUMER ATTITUDES

Key points

Figure 19: Attitudes towards home healthcare kits, May 2007

Advice to give peace of mind

Cashing in on self-regulated health

Figure 20: Select attitudes towards the usage and purchase of self-diagnostics, 2005-07

Better safe than sorry

Annual MOT to drive new offerings?

APPENDIX

Advertising data

ABBREVIATIONS

Internal market environment

Figure 21: Adults who are trying to slim, by gender, 1998-2006

Broader market environment

Figure 22: Structure of the UK population, by gender and age, 2002-2012

Consumer usage

Figure 23: Healthcare concerns measured at home by gender, age, socio-economic group, marital status,

lifestage, age of own children in household, special groups, working status, household tenure, ITV region,

ACORN group, technology users, daily newspapers, commercial TV viewing, supermarket used, household

size, car usage, detailed lifestage and age finished full-time education, May 2007

CONSUMER ATTITUDES

Figure 24: Attitudes towards home healthcare kits, by gender, age, socio-economic group, marital status,

lifestage, age of own children in household, special groups, working status, household tenure, ITV region,

ACORN group, technology users, daily newspapers, commercial TV viewing, supermarket used, household

size, car usage, detailed lifestage and age finished full-time education, May 2007

Figure 25: Attitudes towards home healthcare kits, May 2007

CONSUMER TYPOLOGIES

Figure 26: Cluster typologies by gender, age, socio-economic group, marital status, lifestage, age of own

children in household, special groups, working status, household tenure, ITV region, ACORN group,

technology users, daily newspapers, commercial TV viewing, supermarket used, household size, car usage,

detailed lifestage and age finished full-time education, May 2007

Figure 27: Cluster groups by use of self-diagnostics, 2007

Figure 28: Cluster groups by attitudes towards self-diagnostics, 2007

APPENDIX: RESEARCH METHODOLOGY

Abstract

• Market Drivers
• Market Size and Trends
• Market Segmentation
• The Supply Structure
• Advertising and Promotion
• Distribution
• The Consumer
• The Future
• Forecast

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