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Published by: Mintel International Group Ltd.
Published: Sep. 1, 2007 - 87 Pages
Table of Contents
- ISSUES IN THE MARKET
- Main report themes
- Definition
- MARKET IN BRIEF
- Small but perfectly formed
- Greater variety is within reach
- Fashion-led design
- Underlying attitudes
- Men coming into their own
- Good prospects ahead
- INTERNAL MARKET ENVIRONMENT
- Key points
- The feel good factor
- Figure 1: Agreement with selected lifestyle statements, women, 2002-06
- The fashion influence
- The boho boost
- A touch of stardust
- Men an opportunity
- Expanding horizons
- Everywhere you look
- Gifts for all
- Shifts in direction
- Ethical and fair trade jewellery
- BROADER MARKET ENVIRONMENT
- Key points
- Women, money and lifestyle
- Figure 2: Forecast adult population trends, by socio-economic group, 2002-12
- Shift to sophistication?
- Figure 3: Age structure of the UK female population, 2002-12
- Favourable economic environment
- COMPETITIVE CONTEXT
- Key points
- Competition or compatibility
- What are the retailer’s choices
- Other aspects of fashion
- DIY crafting
- Holiday spend
- STRENGTHS AND WEAKNESSES IN THE MARKET
- Strengths
- Weaknesses
- MARKET VALUE AND FORECAST
- Key points
- Precious metal and costume jewellery
- Figure 4: UK retail value sales of all jewellery*, 2002-07
- Figure 5: UK retail value sales of all jewellery, by type, 2002-07
- Strong but variable growth
- Costume jewellery
- Figure 6: UK retail volume and value sales of costume jewellery, 2002-07
- Fashion doing well
- Key drivers
- THE FUTURE
- Moving away from 9ct - what does it mean?
- A confident future
- Throwing away throwaway fashion
- FORECAST
- Figure 7: Market size and forecast of pickles, chutneys and relish, at current and 2007 prices, 2002-12
- Factors used in the forecast
- SEGMENT PERFORMANCE
- Key points
- Rings on the up - but necklaces dominate
- Figure 8: UK retail value sales of costume jewellery, by type, 2002-07
- Figure 9: UK retail volume sales of costume jewellery, by type, 2002-07
- Noticeable neckwear
- Blinging rings
- Earrings
- Bracelets and bangles
- Brooches
- Other
- Value added as consumers trade up
- Figure 10: UK retail sales of costume jewellery, average price by type, 2002-07
- Average prices held back
- New designer names
- Fashion notes into next year
- Men
- COMPANIES AND PRODUCTS
- Key points
- RETAILER BRANDS
- Accessorize
- Claire’s Accessories
- JEWELLERY BRANDS
- Finesse
- Swarovski
- DCK Concessions
- Mikey
- Liz Claiborne
- Buckley Jewellery
- Pilgrim
- Erickson Beamon
- Other companies
- Figure 11: Other brands and designers, 2007
- BRAND COMMUNICATION AND PROMOTION
- Key points
- More of a whisper than a shout?
- Figure 12: Advertising spend on jewellery, 2002-06
- Above-the-line not first choice for all
- Costume jewellery
- Figure 13: Advertising spend on costume jewellery, by company, 2004-06
- The exceptions that stand out
- What are the alternatives?
- Trade shows
- CHANNELS TO MARKET
- Key points
- Outlet distribution
- Figure 14: UK retail sales of costume jewellery by type of outlet, 2002-07
- The shop-window in every sense
- Department stores hold share
- Standing out from the crowd
- Figure 15: Examples of current brands of costume jewellery stocked, by store, 2007
- Accessories and fashion bound ahead
- Competition increasing
- The jewellery specialists
- Online opportunities for growth
- Online summarised
- Figure 16: Online vendors of costume jewellery, 2007
- Other sources
- THE CONSUMER - BUYING BEHAVIOUR
- Key points
- Items bought in last six months
- Figure 17: Items of costume jewellery bought in the last six months, June 2007
- Maybe not universal…but a popular buy
- How it compares with precious metal
- What do women buy
- Repertoire analysis
- Figure 18: Repertoire analysis of items bought, June 2007
- Slipping down the priority list
- THE CONSUMER - PROMPTS TO PURCHASE
- Key points
- What motivates women to buy
- Figure 19: Reasons prompting purchase in the last six months, June 2007
- Spontaneity
- Planning ahead
- Gift time
- How buying varies by purpose
- Figure 20: Reasons prompting purchase in the last six months, by items bought, June 2007
- APPENDIX
- Advertising data
- Abbreviations
- Internal Market Environment - Demographic Detail
- Figure 21: Agreement with selected lifestyle statements, by age, socio-economic group and working status,
- 2006
- Figure 22: Agreement with selected lifestyle statements, by age, socio-economic group and working status,
- 2006
- Figure 23: Agreement with selected lifestyle statements, by age, socio-economic group and working status,
- 2006
- Broader market environment - Demographic detail
- Figure 24: Working population of women, 2002-12
- Figure 25: GDP, PDI and Consumer expenditure at constant prices, 2002-12
- Consumer buying behaviour - Detailed consumer demographics
- Figure 26: Items of costume jewellery bought in the last six months, by age, socio-economic group, marital
- status, lifestage, age of own children, Mintel’s Special Groups, working status, commercial TV viewing,
- ACORN category, media usage, supermarket used and household size, June 2007
- Figure 27: Items of costume jewellery bought in the last six months, by age, socio-economic group, marital
- status, lifestage, age of own children, Mintel’s Special Groups, working status, commercial TV viewing,
- ACORN category, media usage, supermarket used and household size, June 2007
- Reasons for buying - Detailed consumer demographics
- Figure 28: Reason prompting purchase in the last six months by, by age, socio-economic group, marital
- status, lifestage, age of own children, Mintel’s Special Groups, working status, commercial TV viewing,
- ACORN category, media usage, supermarket used and household size, June 2007
- Figure 29: Reason prompting purchase in the last six months by, by age, socio-economic group, marital
- status, lifestage, age of own children, Mintel’s Special Groups, working status, commercial TV viewing,
- ACORN category, media usage, supermarket used and household size, June 2007
- Attitudes - Detailed consumer demographics
- Figure 30: Consumer attitudes towards consumer jewellery, by age, socio-economic group, marital status,
- lifestage, age of own children, Mintel’s Special Groups, working status, commercial TV viewing, ACORN
- category, media usage, supermarket used and household size, June 2007
- Figure 31: Consumer attitudes towards consumer jewellery, by age, socio-economic group, marital status,
- lifestage, age of own children, Mintel’s Special Groups, working status, commercial TV viewing, ACORN
- category, media usage, supermarket used and household size, June 2007
- Further analysis- Detailed consumer demographics
- Figure 32: Items bought repertoire analysis, by age, social grade, marital status, lifestage, working status,
- ACORN category, commercial TV viewing, region, media usage, supermarket usage, age of children in the
- household, and Mintel’s Special Groups, June 2007
- Figure 33: Consumer typographies, by age, social grade, marital status, lifestage, working status, ACORN
- category, commercial TV viewing, region, media usage, supermarket usage, age of children in the
- household, and Mintel’s Special Groups, June 2007
- Figure 34: Consumer typographies, by items bought repertoire, June 2007
- Figure 35: Consumer typographies, by items bought, June 2007
- Figure 36: Consumer typographies, by attitudes towards costume jewellery, June 2007
- Figure 37: Consumer typographies, by prompts to purchase, June 2007
- APPENDIX: RESEARCH METHODOLOGY
AbstractThis report investigates what are the main characteristics of the market that are contributing to its resilience, and what key trends are determining its future prospects.
Amid a whirl of new design introductions across the board, the single most important trend today is the move upmarket. Consumer expectations are rising and buyers are increasingly looking for more - for pieces that have that extra stand-out factor and jewellery of higher quality.
This could be part of a small incipient trend away from the dominance of throwaway fashion at the budget end and a greater regard for quality and durability
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