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Addressing the Untapped US Small Business Online Banking Market

Published by: TowerGroup

Published: Oct. 1, 2007 - 7 Pages


Table of Contents


Report Coverage

Small Business Online Banking Demand

Exhibit 1 Usage of Online Banking by US Small Businesses by Number of Employees (1998-2010E)

Dedicated Small Business Online Banking

Small Business Online Banking Feature Survey

Exhibit 2 Ranking of Small Business Online Banking Features by Bank Asset Size (2007)

Product Pricing

Exhibit 3 Sample Small Business Online Banking Pricing for "Free" Services (2007)

Exhibit 4 Sample Small Business Online Banking Pricing for Premium Services (2007)

Small Business Banking Advanced Features

Importance of Customer Self-Service

Future Trends in Small Business Online Banking

Summary

Abstract

Despite the revenue potential of small business online banking, many US banks continue to underserve this market. Although most banks offer a dedicated small business online banking product, often the products are simply rebranded consumer online offerings and lack functionality that small businesses are seeking. Extending the range of online banking and cash management products offered to small businesses represents a win-win opportunity for banks and customers alike. This Research Note provides an overview of current small business online banking offerings, strategies for increasing small business online banking profitability, and future trends in small business online banking.

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